SEO – WHAT IS IT?
SEO is an acronym for Search Engine Optimisation which is the process of designing your web content in a way that increases traffic to your website, thereby increasing your potential sales.
Each time an Internet user runs a search on Yahoo, Google, Bing, etc., these search engines go over 20 billion webpages to find what the Internet user is looking for. This also means your website has to deal with that much competition as you hope and pray it gets a good rank when it’s time for the search engine results page or SERP to be displayed.
But getting a good page rank is beyond hoping and praying. It requires work.
Search engines cannot always keep track of what’s happening to your website, whether you have relevant information to provide for a particular search request, and whether you offer more or less value to the Internet user than what your competitor sites can.
In fact, there’s a good chance that with the volume of webpages search engines have to scour while processing a search request, your site may just get skipped.
This is why you need to use SEO techniques.
The more SEO-optimised your website is, the more relevant it is in the eyes of the search engines, and the higher your page rank will be.
The higher your page rank, the more visible you are to people.
Increased visibility equals increased traffic.
It is now up to you how to handle this traffic so you can make it productive enough as to give you PROFIT, which is what you want as a business.
People view Search Engine Optimisation in a variety of ways, depending on their background and knowledge of the term. What most of them are missing is the fact that every time they Google certain terms, what they get is actually a product of SEO work. Although there are websites that come up on a Search Engine Results Page because of viral marketing, most of these companies found on top of the SERPs either employ a highly effective SEO team, or have hired exceptionally brilliant SEO firms.
Obviously, it is Search Engine Optimisation that creates the difference between a visible and profitable website and one that sits on the backburner to die. Simply said, you would rather stop operating your website if you cannot even get it within the top three pages of search engine results. You need SEO to make sure Google and the other search engines know what your website is all about, so they can let you reach the market you want when consumers search for something that you can offer them. Aside from that, effective SEO will allow you to compete fairly with other more established websites in your industry, giving search engines even more reason to think that your site deserves a good SERP ranking.
Effective Search Engine Optimisation revolves mainly around two crucial issues – technical set-up and content quality. Both should always go side by side because these are the two main criteria search engines are designed to use when judging which site takes take higher or lower ranks. Without SEO techniques, superior content will not have a chance to compete with established sites. In the same manner, a technically superior SEO campaign will not survive with inferior content.
As long as your website is packed with information and materials that Internet users will find worth their time, Search Engine Optimisation will continue to offer you rewards that are simply not possible through any other method.