more than 300 contextual online mentions
Hoselink
See how Hoselink worked with GWM on SEO when competitors multiplied, with a campaign aimed at holding strong visibility. Read the case study and what we focused on.
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Case study
Hoselink
SEO CASE STUDY
137% Increase in Organic Traffic
278% Increase in Visibility
130 Number of Page 1 Rankings
About the Client
Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long -term relationships with each one of them.
Hoselink did not need another lecture about rankings. It needed pages that could win category and product searches under an already familiar name. We treat SEO Sydney work as that kind of practical change. Work like this now sits alongside more than 1,000 SMB engagements we have taken on since 2016.
About the campaign
Due to a growing number of competitors in their industry, Hoselink consulted with Green Web Marketing SEO professionals to establish a strategic marketing campaign that will keep them at the top. Together, we defined the following goals:
- Grow the number of page# 1 ranking keywords
- Grow the number of organic visitors
- Boost website visibility
- Increase website traffic
Services provided
To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank the Hoselink website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, higher conversion rate, and increased revenue.
Workflow
With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.
Keyword analysis
Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.
Link building
It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.
Reporting and monitoring
As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.
The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.
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Results
306
619
more than 600 referring domains
619
30 000
added 30K users/month
30 000
104
more than 100 keywords rank on position #1 of Google
104
500
more than 500 backlinks created
500
4x
quadrupled the revenue in 2 yers
4x
Other cases
SEO that competes with the biggest names
Outrank the biggest names
Hoselink ranks above Bunnings. Display Me ranks above Officeworks. For specific searches, small can beat big.
Hoselinkranks aboveBunnings
for specific searches
Some of Hoselink's #1 searches
- Hoses
- Hose reels
- Retractable garden hoses
- Garden hose
- Hose reels Australia
- Retractable hoses
Display Meranks aboveOfficeworks
for specific searches
205 Keywords on page #1 of Google
See the Display Me case study
Switching to GWM
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Contact Us
So, have we got your attention? Do you feel as though we could be exactly what you’re looking for? If so, get in touch with us. Send your inquiry to us, and a friendly member of the team will get back to you as soon as possible. Or, if you would rather not wait for an email and would like to call us directly, we encourage you to do so.
Our offices are in Melbourne, Sydney, Brisbane and Europe, so we encourage you to get in touch with the office that you think will work best for you based on your location. If you’re a little phone shy, don’t worry, our team is super friendly and will make you feel at ease within seconds, we don’t bite!
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FAQ
This page walks through the Hoselink SEO campaign: who the client is, what the work involved and the results recorded for that period. Read the figures on the page rather than treating them as a promise that another store will see the same numbers.
Hoselink is an Australian ecommerce brand selling garden watering products. The case study is useful if you run a similar catalogue site and want to see how SEO was approached for product and category search.
The page sets out the services provided and the focus of the campaign. Typical ecommerce SEO includes technical fixes, stronger product and category pages and ongoing content, and the write up explains what applied here.
The timeline is part of the story on this page. Ecommerce SEO is rarely a one week job, because Google needs time to recrawl a large catalogue. Use the dates and figures published here as the record of this campaign.
Not automatically. Hoselink had its own starting point, catalogue size and competitors. The case study shows what was possible in that situation. Your plan would be based on your own site and market.
Check the services listed on this page. Some GWM campaigns mix channels, and the write up will say what was in scope for Hoselink.
They describe the period covered by the case study. Search features and competitors change, so treat the story as evidence of the work rather than a live ranking report. Ask us if you want a current conversation about ecommerce SEO.
Yes. The other cases at the bottom of this page include more GWM write ups, and the case study index lists further examples.
You work with the specialists on your account, the same way client campaigns described on this site are run. Call 1800 170 681 if you would like to talk about your store.
SEO with GWM is starting from $595/m. A larger catalogue needs more work than a small brochure site, so the quote follows the size of the store. We will outline that after looking at your site.