About the Client
The Blue Pod Coffee Co. is one of Australia’s largest workplace coffee suppliers. Blue Pod pledges to deliver the finest coffee experience to its customers. Their desire to provide only the finest espresso for everyone led to becoming a wholly-owned subsidiary of Lavazza Australia. Today, they are the only distributor of Lavazza coffee capsules in Australia. Not only do they care about offering premium coffee, but they also supply their customers with state-of-the-art espresso machines along with the full maintenance and service.
About the campaign
The Blue Pod Coffee Co. got in touch with us with the main focus on building the awareness of their brand, especially office coffee products and the plan to market these in the long run. Along with their main goal in mind, we’ve come up with other, equally important campaign goals:
- Increase brand awareness
- Re-branding, incorporating Lavazza in the ads
- Shift the focus to Workplace coffee machines
- Increase Office coffee machine inquiries
- Lower overall cost while increasing accounts performance
