SEO Company Melbourne

SEO Process

DISCOVERY

INITIAL MEETING
Set up an introductory meeting so we can learn more about you, your business, products, services and objectives.
WEBSITE AUDIT
Have your entire website analysed to discover aspects which can be further improved.
KEYWORD RESEARCH
Get a list of high volume keywords that are most relevant for your business and can rank your website high in search results.
AUDIENCE ANALYSIS
Find out who may be your potential customers, discover their needs and requirements to best match them.
COMPETITOR RESEARCH
Learn who are your competitors, what their strategy is and see how you can beat them at their own game.

STRATEGY

CHOICE OF KEYWORDS
Select the right keywords to optimise your website and ensure high ranking position for relevant queries.
BUYER PERSONA
Define your target customers age, gender, demographics, location and interests to develop the marketing strategy around them.
MARKETING TECHNIQUES
Decide on the best possible approach and marketing tactics that need to be employed for the most optimal results.
PROMOTION
Select the right online channels of promotion that will help you reach out to your target customer.
CONSTANT MONITORING
Keep constant track of the marketing strategy and be able to tweak it depending on rising opportunities.

ON-SITE OPTIMISATION

RICH WEBCOPY
Produce web copy that will entice website visitors and motivate them to convert to long-term customers.
KEYWORD DENSITY
Optimise your website content for the most relevant keywords to ensure the search engine understands what they are about.
KEYWORD MAPPING
Discover new opportunities by improving existing pages and creating new ones based on the target customers’ needs.
URL STRUCTURE
Improve your URL structure to appeal to search engines and improve user experience.
USER EXPERIENCE
Boost your website performance, accelerate loading speed, improve navigation and responsiveness.

CONTENT MARKETING

POPULAR CONTENT
Explore the most interesting topics from your industry to get creative ideas on which ones to cover on your website.
DETAILED RESEARCH
Conduct comprehensive research on the topic to ensure the blog posts provide insightful and up-to-date information.
EDITORIAL CALENDAR
Set up an editorial calendar to follow and keep track of all the past and future content pieces that are to be published.
PUBLISHING CONSISTENCY
Keep up with the pace set in the calendar to provide your loyal followers with trending industry topics.
CONTENT DISTRIBUTION
Enlist the most prospective content distribution channels to help your content reach a wider audience.

ANALYSIS & REPORTING

TRANSPARENCY
We keep our clients in the loop at all times regarding the steps taken while executing the previously created SEO strategy. MONTHLY REPORTING
Get a monthly report containing the most important information regarding the progress made in the previous period. COMPARISON
Find out how well you have performed in comparison to a previous month, quarter or a year. DETAILED REPORT
GWM provides detailed description of the steps taken in the previous month and all the goals achieved as a result. FEEDBACK
Feel free to comment on the report you receive and communicate any ideas you may have for the upcoming period.

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.

Learn more

Google Ads Management

Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.

Learn more

Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.

Learn more

Web Design & Development

GWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Australia

Learn more

Case studies

Over the years we’ve managed to help a number of small businesses and leading brands thrive. But you don’t have to take our word for it. Below you’ll find several digital marketing case studies that contain the data that clearly shows the results of the strategies we’ve designed for some of our previous (and current) clients. Check them out and see just how great of an impact we can make with deliberate planning and careful execution.

100%

Increase in No. of Google Ads clicks

70%

Organic sessions growth

25%

Cost per conversion reduction

Lavazza Office Coffee

seo & ppc

Lavazza is one of the most recognized coffee names in the world. An Italian brand with over 120 years of tradition, Lavazza has evolved over time and embraced new trends, while staying true to its roots. It is committed to providing quality and delicious coffee and quality coffee machines to the whole of Australia. Lavazza wanted to advertise their office coffee machines with us and we started working on their campaign in February 2019.

205

Keywords on page #1 of Google

60.41%

Organic user growth

67.68%

Organic sessions growth

Display Me

seo

Display Me is one of the most dedicated industry professionals who offer only the most innovative marketing display tools. The point is to stand out and Display Me has a range of products which will help you grab attention at any event. With more than 12 years in the industry, Display Me stocks a comprehensive range of wall frames, window sign systems, floor sign systems, brochure holders, event and exhibitions displays and many more.

Keywords on Page #1

35%

PPC revenue growth

34%

Organic revenue growth

The Blue Pod Coffee Co.

seo & ppc

The Blue Pod Coffee Co. is one of Australia’s largest workplace coffee suppliers. Blue Pod pledges to deliver the finest coffee experience to its customers. Their desire to provide only the finest espresso for everyone led to becoming a wholly-owned subsidiary of Lavazza Australia. Today, they are the only distributor of Lavazza coffee capsules in Australia. Not only do they care about offering premium coffee, but they also supply their customers with state-of-the-art espresso machines along with the full maintenance and service.

Keywords on Page #1

50%

Organic user growth

1500+

Franchise Conversions

Chatime

seo & ppc

Chatime is among the fastest-growing tea franchises in Australia. Their mission is to brew only the best possible iced teas and offer their growing range of products to a wider population. Australians can taste one of many different flavor combinations at 120 ChatimeT-Breweries across the country. Chatime teas will change the way you think about your daily cup of bliss.

40,000 month

Sessions

67% growth

Revenue

183

1st Page Rankings

Bicycles Online

seo

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

40,000 month

Sessions

5.1% average

Conversion Rate

163

1st Page Rankings

True Protein

seo

True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers - their supplements are praised for great taste and the health benefits that come without any side effects.

47% more

Organic Sessions

40% more

Users

100+

1st Page Rankings

Sydney College of English

seo

Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.

72000+ month

Sessions

7.5% average

Conversion Rate

1st Page Rankings

My Muscle Chef

seo

My Muscle Chef is Australia's best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.

1st Page Rankings

274% growth

Organic Sessions

14.4% monthly

PPC Conversion Rate

PROVIDER Plus

seo & ppc

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.

1st Page Keywords

50% increase

Online visibility

160% increase

Organic Traffic

photoboothME

seo

PhotoBoothMe is Sydney’s most creative event solutions company. They deliver premier photography services bound to capture the attention and hearts of clients who are looking for creative entertainment for their special event. Owing to their rich offer, high-quality photographs and captivating prints, they became a leading solution provider for all types of celebrations.

130

Page 1 Rankings

137% increase

Organic Traffic

7.75% monthly

Organic Conversion Rate

Hoselink

seo

Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long-term relationships with each one of them.

FAQ

Which type of businesses do you provide digital marketing services for?

We specialise in helping startups, small and medium-sized businesses, but are also knowledgeable and experienced enough to carry out a digital marketing strategy for large corporations. Regardless of the industry, we have the people who possess the knowledge to help a business thrive, whether they are law practices, medical institutions, a construction company or eCommerce business – whatever the product or services may be, GWM has digital marketing experts who will set up bulletproof marketing campaigns.

Are you an Australian-based company?

Yes. Green Web Marketing is Australian-owned with headquarters stationed in the heart of Sydney. We do have offices located in several other major Australian and international cities, but our team consists of SEO experts, content writers, web designers and developers, so you can count on us to deliver unmatched digital marketing services to match the needs of our Australian-based clients.

What does digital marketing encompass?

Digital marketing is an umbrella term for all advertising efforts conducted using digital channels. We are an all-encompassing digital marketing agency and we provide our clients with all inbound marketing services that will help them boost their online image and brand awareness. We offer link building, local SEO, social media marketing, paid advertising, content marketing, website development & design, mobile app development & design and many more. We can help you improve what is existing, but also build a brand from scratch in the online world.

How do I know which digital marketing services to invest in?

We here at Green Web Marketing are willing to meet with you and discuss your needs. If you already have a website, we will be more than happy to perform an audit and tell you which aspects require improvements and provide you with a digital marketing strategy that we feel would maximise your online reach. After you are presented with our proposal, it is up to you to decide which services you are interested in investing right now and which you will pass up on or address later in the future.

What is SEO?

SEO refers to all activities conducted in order to maximise the amount of traffic a website receives, thus ensuring it appears high in search results. At GWM, we offer our clients both on-page and off-page SEO services. Depending on their specific case, website, requirements and goals, we can perform a complete on-site audit, on-page content and metadata optimisation, as well as off-page activities like backlink portfolio analysis, link building, local citation submission, blogger outreach, and many more.

Why do I need SEO?

More than 80% of modern-age users research products (and services) online before making a final decision whether to make a purchase or not. Naturally, you want your target customers to land on your website when in need of the solution you can provide an answer to. SEO can help you appear in their search results and inspire them to click on your website, and not one of your competitors. GWM search engine optimisation services will help you rank high in search results, collect recommendations about your business, etc. all with our on-page and off-page efforts.

Can I do my own SEO?

If you are willing to devote time and energy to it – certainly – but it is hardly possible to achieve results as good as a professional SEO agency would deliver. Namely, search engines are constantly updating their algorithms, and in order to keep track you have to be on top of your digital marketing game at all times, which is hardly possible with all other responsibilities you have as a business owner. In order to carry out a successful digital marketing campaign, you need to be an SEO expert, content marketer, web designer and developer who is at all times present on all social media platforms. Doesn’t it sound like a lot of work? The complexity of the process and the amount of time it takes to execute is precisely why the majority of people choose to outsource all of their online marketing needs to an expert SEO agency.

What are the most important factors that affect the quality of SEO services?

Although search engine algorithm changes happen on a regular basis, there are several factors that generate high returns on web searches. These include, but are not limited to:

Detailed keyword research and analysis
The impeccable technical structure of the website
High quality, original and relevant content optimised for adequate keywords
High quality backlinks from relevant websites

How does link building work?

Our team of SEO marketing experts who specialise in link building make a list of potential prospects, i.e. websites who are influential in your industry and publish topics relevant to your line of business. Our people contact them to offer quality content produced by our team of content writers.

What is a quality link?

At Green Web Marketing, we take advantage of several digital marketing tools to determine the quality of a backlink we build for our clients. Here is what we take into consideration:

Domain Authority (DA) or Domain Rank (DR) depending on the tool used (Ahrefs or MOZ);
Number of referring domains a prospect has;
Trust Flow/Citation flow (TF/CF) range and ratio;
Topical relevance;

Can I choose my own keywords?

Well, sort of. First we conduct a detailed keyword research and analysis to determine the best set of keyword phrases that are relevant for your business. Then we determine based on various factors which will better your online ranking (search volume, difficulty, competition, CPC, etc.). We are the ones who produce a final set of keywords we believe should be targeted during the campaign, and your input is valuable when it comes to particular products and/or services you would like to promote at a certain period. Based on your wishes and goals that month, we will choose the most suitable keywords that will help you achieve your business objectives.

Can you guarantee first page ranking?

Search engines are constantly updating their algorithms and they are the ones who have the final say when it comes to determining the exact position of your website in search. However, we are pretty confident in our knowledge and expertise to guarantee front page ranking for a relevant keyword at some point in the future.

How long will it take for me to reach the first page?

GWM conducts only white hat SEO, and this ethical approach takes time. We cannot set an exact deadline of when we will manage to place your website on the first page of search results for a relevant set of keywords, but what we can tell you is that patience will pay off. While the success cannot be achieved overnight, the results will be long-lasting and not momentary or with consequences like the ones achieved performing black hat SEO.

Can you help me recover from a penalty?

Yes. If you have suffered search engine penalisation due to your own mistake or a mistake made by your previous digital marketing agency, you can count on Green Web Marketing to help you recover. We can help you get back on your feet, set a new digital marketing strategy and aim for the results better than the ones you had prior to penalisation.

How can I improve my online reputation?

Green Web Marketing offers Online Reputation Management (ORM) services that help boost online image of your business. Namely, we strive to collect genuine positive reviews about your products and services, therefore encouraging potential customers that you are the right person to provide a solution they are looking for. Depending on your individual needs, we will build more high quality backlinks, publish PR content about you and your business, improve your website, etc.

Should I be concerned about black hat SEO?

No. Not if you hire GWM as your digital marketing consultant, that is. We perform only ethical SEO services and steer away from black hat and outdated online marketing tactics that do not really yield any (long term) results.

Can I keep track of my campaigns?

Yes. Our consultants are at your disposal at all times ready to provide you with real-time information on the state of your campaign. We believe transparency is the best policy, and that is why before we start any work regarding your website, we first guide you step by step in order to provide a clear explanation of our digital marketing intentions. Once the campaign is launched, we will provide you with monthly feedback updating you on the results. Should you wish to get information on the campaign at any time during the month, contact us and we will be happy to brief you.

Do you lock me into any contracts?

No. During our consultation we make a plan based on the business goals you set and determine the approximate period of time it will take to realise them. Though we do set a sort of a deadline, we do not lock you into any long-term contracts as we want you to feel comfortable during the process. Whenever you feel like you have achieved satisfactory results, we can end our collaboration, or rather put a pause on it until you decide to invest in digital marketing again in the future.

What are the costs of your services?

The costs of our services vary depending on your business, the plan we come up with and the amount of work involved into setting up and executing your campaign. We cannot set one universal rate for all of our services, as each client comes with a unique set of needs. Our prices are very competitive, and you can contact us to get a free no obligation quote.

What makes you different from other digital marketing agencies?

Green Web Marketing is unique for its neighbourly, yet professional attitude which the local Sydney SMBs appreciate; however, at the same time we are experts for a global marketplace. Regardless of your business location and the location and size of your target market, you can count on us to deliver exceptional results.

Package	1 HQ BL	2 HQ BLs	3 HQ BLs	4 HQ BLs	5 HQ BLs	6 HQ BLs	7 HQ BLs	8 HQ BLs	9 HQ BLs	10 HQ BLs
Pricing per Month	$400 +GST/Mo.	$800 +GST/Mo.	$1,200 +GST/Mo.	$1,600 +GST/Mo.	$2,000 +GST/Mo.	$2,400 +GST/Mo.	$2,800 +GST/Mo.	$3,200 +GST/Mo.	$3,600 +GST/Mo.	$4,000 +GST/Mo.
Keyword Research & Mapping
Comprehensive Technical Audit
Local Citations
High-Quality Backlinks Contextual Backlinks from high quality, niche related websites, blogs and magazines.	1 Backlinks & 1,000+ words of content every month	2 Backlinks & 2,000+ words of content every month	3 Backlinks & 3,000+ words of content every month	4 Backlinks & 4,000+ words of content every month	5 Backlinks & 5,000+ words of content every month	6 Backlinks & 6,000+ words of content every month	7 Backlinks & 7,000+ words of content every month	8 Backlinks & 8,000+ words of content every month	9 Backlinks & 9,000+ words of content every month	10 Backlinks & 10,000+ words of content every month
Link Analysis & Disavow
Google Analytics, Google Search Console, and Google Tag Manager implementation
Meta Title & Description Optimisation
Premium Reporting Dashboard

The Best Search Engine Optimisation Services In Melbourne

We operate on a month to month basis because we believe in providing the best value and service and letting the work speak for itself.

If we do not meet any of our keyword guarantees we will work for free until we do!

If you find an Australian company that provides a better value in terms of work, content creation and result, we'll match it and beat it by 10%.

You can pause your campaign with us at any time, just send us an email.

You will never have to pay any cancellation/exit fee with us.

Everything we do will be shared directly with you, we refuse to hide anything!

Our dashboard will keep you up to date with the progress of your campaign, and you will not be wondering what is happening.

Get my free quote

WHY WE ARE THE HIGHEST-LEVEL SEO COMPANY IN MELBOURNE

Build up your brand’s credibility

Brand awareness

Strengthens your website

Our SEO Plans provide the best value in the industry

HOW CHOOSING A GOOD SEO COMPANY BECOMES EASY

Get more customers

Strengthen your brand

SEO Process

DISCOVERY

STRATEGY

ON-SITE OPTIMISATION

CONTENT MARKETING

ANALYSIS & REPORTING

Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

Content & backlinks

Suburb pages creation*

Schema markup

Success stories

Ben Kierath

"GWM has a genuine passion for you to succeed"

Ziad

"Within a Short Period of Time We Had 18 Keywords on Page #1"

Scott Epp

"We Achieved Both the #1 and #2 Google Ranking for Our Key Search Term"

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Google Ads Management

Content Creation

Web Design & Development

Client Testimonials

Ben Kierath

Scott Epp

Ziad

Our design portfolio

Case studies

Increase in No. of Google Ads clicks

Organic sessions growth

Cost per conversion reduction

seo & ppc

Keywords on page #1 of Google

Organic user growth

Organic sessions growth

seo

Keywords on Page #1

PPC revenue growth

Organic revenue growth

seo & ppc

Keywords on Page #1

Organic user growth

Franchise Conversions

seo & ppc

Sessions

Revenue

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

Organic Sessions

Users

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo