Branding Development Process

Sketches
INTERNAL REVIEW
CLIENT PRESENTATION
COLOURS
FINAL LOGO

SKETCHES

In order to quickly explore the possible concepts for your company, our team of designers starts by sketching several of the most appropriate ideas that come to their mind. This phase allows for rapid concept development by working through several ideas to come up with one (or more) possibilities to present to a client. This enables you to provide us with feedback early on - after all, our goal is to come up with a brand design that will best reflect your business, and the only way to do this is by communicating with you. We can work on the solution simultaneously, and thus create a brand design which will be a combination of our industry knowledge and your preferences.

INTERNAL REVIEW

As we decide on the best sketch, The GWM design team gets down to work. We are known for our detail-oriented character - we listen to our customers carefully during the presentation of our sketch in order to take into account every comment they make. Upon applying everything to the initial design, we present the almost-finalised version among ourselves. This process of internal review enables designers to get feedback from their fellow designers as well. Considering the comments made by other seasoned design pros, we bring the brand design to an end and prepare the presentation to deliver our reasoning.

CLIENT PRESENTATION

A presentation of the brand design we come up with is always what our clients anticipate the most. We make sure that we clearly explain how the design resonates with your business and how we believe it will contribute to its success. Then we present it in comparison to some of your biggest competitors and explain why this will provide you with a competitive advantage. Should you have any doubts or there are certain sections you wish to change or add, we are ready to get back to the studio and apply the corrections.

COLOURS

Colour contributes to the first impression a customer makes about the brand.They are more than just a visual aid - they convey emotions and experiences. Over the years we have accustomed ourselves with the psychology of colours and the feeling each shade is able to evoke in a customer. There is a significant relationship between the choice of a colour for a brand and customer reaction, so we at GWM go through the entire palette before making a final decision. This knowledge is crucial when it comes to choosing the ideal colour for a particular customer, as it can help make or break their business.

FINAL LOGO

The final logo design should be a representation of your brand image, message and vision. Regardless of the nature of your business or the industry you conduct your work in, a memorable and impeccably designed logo will help you stand out from the crowd. The competition is fierce in both the online and offline world, and you need a visual representation that will intrigue your customers, evoke positive emotions and make them want to further explore what your brand is about.

Benefits of Logo Design

FIRST IMPRESSION

They say that you have only 7-second window to form a first impression, and having a professionally designed logo is the tool that will help you create a positive image about the brand. The design has to hook a potential customer and motivate them to engage further with the business which will ultimately lead to conversion. Everything from its size, font, colour and style has to be carefully considered, as the logo is the instrument you use to captivate your clients during the first encounter. But it is not just about the momentary feeling - it should leave a lasting impression as well; it should be a memorable visual that your customers will recognise years from now.

BRAND IDENTITY

A logo is the most important block you place in the foundation of the business you are building - the design has to be solid in order to hold the structure of the brand you build upon it. As time pases, it becomes a visual representation of your image; an element that most people remember and identify your brand by. However, your logo is not your brand - it takes a variety of elements to build a brand image, but your logo should be the link that ties them all together.

COHESIVE MARKETING

Your logo is the most recognisable visual element your potential clients should recognise across all forms of media. Whether you market your brand online, on a television, in a magazine, billboard, at a show, exhibition, or anyplace else, you want people to think of you just by looking at the logo, without even having to look at the surrounding image or read the message that follows. At GWM, we also make sure we create a responsive logo that comes with tailored variations, thus enabling you to market your brand on any surface or screen, regardless of its size.

Client Testimonials

GWM IS MAGIC

Ben Kierath chose Green Web marketing for two of his businesses, Hoselink and True Protein. In the video, Ben explains the service he received as well as some extraordinary results.

Ben Kierath

CEO & Founder of Hoselink & True Protein

GWM IS HONEST

GWM team is outstanding. Within short period of time, we have 18 keywords on page #1 of Google which is an outstanding results and good return on investment.

Ziad

CEO & Founder of Total Appliance Repair Centre

GWM IS PROFICIENT

The talented people at GWM Ranked our website on Page #1 of Google for some of our main keywords such as ‘Corporate Training Sydney’ in only two months.

Scott Epp

CEO & Founder of Breakthrough Corporate Training

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Frequently Asked Questions

What is brand?

A brand is perceived as your company’s identity, and an emotional connection people have with your services and products. There are many brand components, including a name, logo, symbols, tone of voice, colours, different graphical elements, and many more. Basically, a company brand is everything that identifies your business as unique and distinct from your competitors.

What is branding?

Branding represents a process during which we help people formulate a set of associations people have about your company. At GWM we offer our clients branding services through which we help them develop a brand strategy that will best define their business and its objectives.

Why do I need to define my brand?

In order for your brand to be effective and appeal to your potential customers, it has to be consistent. Regardless of the size or the type of your business, it is essential to make your brand coherent and unified across all marketing channels. This way you can be sure that your target customers recognise you wherever they encounter your business, be it online, on a billboard, TV or in store.

Is having a logo significant?

Extremely! It is a visual representation of your brand that your customers will remember. With this in mind, it is essential that it makes an impactful and lasting impression. It has to be unique and creative, depicting the essence of your business. A recognisable logo is what will make you stand out from the crowd.

How do you come up with a logo design?

We make sure that we get to know you, your company culture and your products and services. Then, our creative design and content team collaborate on possible design solutions, creating initial sketches. We have plenty of experience in helping brands come up with unique logo solutions, and we know just how to pick the right elements to depict what you are all about.

What if you create something I don’t like?

Not a problem! If you have any ideas on what might work best for your company, feel free to express them. We believe that no one understands your business better than you, which makes your feedback highly valuable. Before delivering final design solutions, we come to you with sketches so that you can make comments. Then we get back to the workroom to modify the initial solution so that it suits your wishes.

What is a tagline?

A tagline is a short string of words built as another brand element used to help customers associate to your brand. They are somewhat of a short mission statement, and we employ our best content marketers to help you come up with the one that will provide a brief explanation of what your business is about.

I have already defined my brand image. Should I update it?

Depends. Even some of the most recognisable industry names decide to update their brand image every 7 to 10 years, despite the success. On the other hand, smaller players consider rebranding or updating existing brand when they notice the present image doesn’t perform as well as expected. Get in touch with us and we’ll see just how you can update your branding strategy to deliver unmatched results.