#1 SMALL BUSINESS WEBSITE DESIGN IN MELBOURNE

With a new website appearing online every minute, you have to stop and ask yourself: how can I make mine stand out? First and foremost, get in touch with our web design team in Melbourne. Why? Because we stir away from dull and before-seen free templates just about everyone else is using. While we do understand that a template website design is the simplest, fastest, and cheapest solution, we always say that patience and trust in the right people pays off in the long haul. At GWM, we believe that the best approach to web design is the one that will result in a unique but familiar solution. While you do want your website to be special, you don’t want it to be so out-of-this-world that visitors cannot easily discover what they were looking for in the first place. It may just cause the opposite reaction, annoy or scare them off, in which case they will turn to your competitors.

Unique WordPress solutions

Depending on the client’s specific requirements, we create a website environment that best suits their needs. In some instances, WordPress appears to be the most adequate solution, due to its easy-to-master interface, even for those who don’t have much experience when it comes to managing a business website. If WordPress turns out to be your weapon of choice, we will gladly create a new and unique theme for you, or apply and customize a pre-existing theme of your choice to better suit your brand image and requirements. Once the website is launched, we will take the time to explain what you need to know in order to make the necessary changes and updates in the future, on your own.

eCommerce partners

GWM has delivered digital marketing and website design services in for hundreds of clients, many who have looked for smart solutions to sell their products online. Our web design team from Melbourne helped establish a dependable online store that allowed them to showcase their products to all customers, regardless of how far their potential buyers may be. Our team is responsible for building a competitive website and an online store that users would navigate through easily and make the purchase without a hitch. And with customer experience being the primary concern for eCommerce businesses, our web design and development team stands at your disposal for website management and maintenance, even long after the official launch. As your business grows bit by bit each day, your online property will receive more visits and our people will make sure that your online store operates at the most optimal level, no matter how crowded it gets.

Mobile-first website design

With a growing number of users turning to their mobile devices when they are on the lookout for online products and services, more and more emphasis is placed on developing a responsive website design. As digital marketing professionals, we follow trends and updates which occur in our line of business, which is how we know that search engines take a mobile-first approach when it comes to ranking your website. This means that if it is not built and optimised to display on different screen sizes, it is likely to lose more than a few rankings and position below one of your competitors. The lower you get in search results, the less people you are going to attract. And even if they do land on your website, how long do you think they are going to tolerate bad performance? From our experience, sometimes, not even a few seconds.

Search engine-ready websites

As a team of experienced SEO professionals, GWM has the knowledge and expertise to build websites from ground up that are developed in line with the search engine guidelines. We know that simply creating a website and launching it into the world won’t cut it, with billions of sites in the online world, you are unlikely to rank high unless you make the effort to do so. Luckily, with us, you get a complete team of digital marketing pros consisting of technical SEOs, content marketers, PPC specialists, and web design and developers. Together, they will come up with a sitemap, wireframe, and a website optimisation strategy intended to benefit your ranking, marketing efforts, and business success in general. The higher you are positioned in search results, the greater the chances are that your target customers will discover you and decide to purchase your product/service over competitors’.

If you decide to leave website management to our web design team in Melbourne even after all development work is completed, you can rest assured that it will operate at its maximum capacity at all times. Even though glitches and issues do occur, we are ready to take immediate action and prevent some greater problems from happening and thus avoid any damages done to your business reputation. GWM will also agree on the most optimal reporting frequency, we value transparency and like to keep our clients in the loop at all times which is why we have no problem sending a regular report. We will inform you regularly of any changes and milestones achieved, and will continue to redefine our marketing services to deliver the expected results. Because that really was the reason why the website was developed: to accelerate your business growth and development.

In order for a website to be in line with your brand and image you are building for your business, we set up an initial meeting during which we will learn more about you, your products and services. This allows us to better define your target audience and brand voice, as well as identify unique selling propositions.

All this information will help us to come up with a basic structure of the website which needs to clearly outline the information your future clients will want to read before deciding whether you are the business they want to work with.

Our goal for the first meeting is to get a clear picture of your needs that will allow us to move on to the next stage, market research and competitor analysis.

Before the beginning of the development phase,  it is crucial to define a solid structure of the website, that is, create a sitemap. As a visual representation of your website, it will help users better navigate through your website and discover the information they were looking for in the first place.

But it is not just about satisfying the needs of your visitors. Here at GWM, we explain to all of our clients that a sitemap is the key component of every SEO strategy. It allows search engines to crawl through your pages easier and gain understanding of what the site is about. If strategically structured, a sitemap will help your ranking efforts significantly. As such, it is one of the most powerful communication tools between the webmasters and the search engines.

Once the structure is in place and you are certain that all the elements, info about you, your business, products, and services is included, we move on to the development phase.

Once we have a sitemap in place, we can move on to creating the wireframe for each page and thus clearly define the position of all website elements. The colours and fonts we use will be carefully chosen to match your brand’s visual identity. When it comes to visual elements, not only will we select the most appropriate high quality stock photographs (if necessary), we will design custom graphic elements to further enrich the visual appeal of your pages.

If you already have the content you want to incorporate into the website, we will gladly work around it.

However, if you require our content services in addition to Melbourne web design and development, our team of native English speakers will write copy optimised for search engines. Once we have the first draft, we will send it over to you to approve and give feedback. Only after you are 100 per cent satisfied with the final look and feel of your online address will we schedule an official website launch date.

After we perform the final tests, we will launch the website and, if you wish, hand it over to you to manage it on your own. We will use an accessible CMS so that you can make changes on your website and blog even if you don’t have any website management experience.

But if you want our team to take over and make sure the website is operating at its fullest potential at all times, know that we are more than happy to help! Our team has experience managing websites for a diverse range of businesses from different industries. We will make the necessary updates and provide a regular monthly (or a more frequent) report. Bear in mind that we are more than just a website design agency, we are a team of digital marketing experts who can offer a range of services to aid you in growing your business in the online and offline world.