Set up an introductory meeting so we can learn more about you, your business, products, services and objectives.
Have your entire website analysed to discover aspects which can be further improved.
Get a list of high volume keywords that are most relevant for your business and can rank your website high in search results.
Find out who may be your potential customers, discover their needs and requirements to best match them.
Learn who are your competitors, what their strategy is and see how you can beat them at their own game.
CHOICE OF KEYWORDS
Select the right keywords to optimise your website and ensure high ranking position for relevant queries.
Define your target customers age, gender, demographics, location and interests to develop the marketing strategy around them.
Decide on the best possible approach and marketing tactics that need to be employed for the most optimal results.
Select the right online channels of promotion that will help you reach out to your target customer.
Keep constant track of the marketing strategy and be able to tweak it depending on rising opportunities.
Produce web copy that will entice website visitors and motivate them to convert to long-term customers.
Optimise your website content for the most relevant keywords to ensure the search engine understands what they are about.
Discover new opportunities by improving existing pages and creating new ones based on the target customers’ needs.
Improve your URL structure to appeal to search engines and improve user experience.
Boost your website performance, accelerate loading speed, improve navigation and responsiveness.
Explore the most interesting topics from your industry to get creative ideas on which ones to cover on your website.
Conduct comprehensive research on the topic to ensure the blog posts provide insightful and up-to-date information.
Set up an editorial calendar to follow and keep track of all the past and future content pieces that are to be published.
Keep up with the pace set in the calendar to provide your loyal followers with trending industry topics.
Enlist the most prospective content distribution channels to help your content reach a wider audience.
We keep our clients in the loop at all times regarding the steps taken while executing the previously created SEO strategy.
Get a monthly report containing the most important information regarding the progress made in the previous period.
Find out how well you have performed in comparison to a previous month, quarter or a year.
GWM provides detailed description of the steps taken in the previous month and all the goals achieved as a result.
Feel free to comment on the report you receive and communicate any ideas you may have for the upcoming period.
See what it is about our approach to your needs in the field of technical SEO that really makes our team of specialists stand out:
Search engine spiders crawl websites and index them according to a variety of characteristics. How your site will be indexed and what kind of treatment it will get from the given search engine depends on the extent to which it contains or exhibits preferred characteristics. For example, faster loading or generally more user-friendly sites will be preferred over slower ones. Relevance is a contributing factor for example, a culinary website that writes about and sells vacuum cleaners will surely receive negative treatment and do more poorly than a site focusing exactly on what its main theme suggests.
Serious businesses thus constantly require SEO services with: keyword research (choosing business-relevant keywords with high search volume), keyword mapping (upon careful research of your target buyers needs, relevant keywords are assigned to your website pages, but also new pages are added to the website in accordance with those needs), audits (your website is detailedly analysed by experts to detect segments and aspects that ought to be improved), and many other immensely relevant SEO-related tasks.
Due to the complexity of the process and the never-ending updates in search-engine algorithms, our specialists remain informed on the newest changes introduced. They know what traps your website could fall into and work on avoiding them to bring you more organic traffic and better placement.
Extras you get at
With SEO, your website will be attracting viewers with a genuine interest in what you are offering. It revolves around the concept of inbound marketing and works to the effect of customer attraction and permission rather than interruption (like pop-up ads).
Optimisation practices can prove to be financially much more humble than investing in ads. A well-optimised site can bring in organic traffic for extended periods.
You will stand out in a sea of competitors with better search engine ranking, as customers tend to pay most attention to higher search results.
You also can save on ads, since with excellent technical optimisation you will already be getting more exposure to the internet users.
Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.Learn more
Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.Learn more
Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.Learn more
GWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in AustraliaLearn more
CEO and Founder of Hoselink & True Protein
CEO and Founder of Breakthrough Corporate Training
CEO and Founder of Total Appliance Repair Centre
We specialise in helping startups, small and medium-sized businesses, but are also knowledgeable and experienced enough to carry out a digital marketing strategy for large corporations. Regardless of the industry, we have the people who possess the knowledge to help a business thrive, whether they are law practices, medical institutions, a construction company or eCommerce business – whatever the product or services may be, GWM has digital marketing experts who will set up bulletproof marketing campaigns.
Yes. Green Web Marketing is Australian-owned with headquarters stationed in the heart of Sydney. We do have offices located in several other major Australian and international cities, but our team consists of SEO experts, content writers, web designers and developers who are native English speakers, so you can count on us to deliver unmatched digital marketing services to match the needs of our Australian-based clients.
Digital marketing is an umbrella term for all advertising efforts conducted using digital channels. We are an all-encompassing digital marketing agency, and we provide our clients with all inbound marketing services that will help them boost their online image and brand awareness. From link building, local SEO, social media marketing, paid advertising and content marketing, to website development and design, mobile app development and design and many more. We can help you improve what is existing, but also build a brand from scratch in the online world.
We here at Green Web Marketing are willing to meet with you and discuss your needs. If you already have a website, we will be more than happy to perform an audit and tell you which aspects require improvements and provide you with a digital marketing strategy that we feel would maximise your online reach. After you are presented with our proposal, it is up to you to decide which services you are interested in investing right now and which you will pass up on or address later in the future.
SEO refers to all activities conducted in order to maximise the amount of traffic a website receives, thus ensuring it appears high in search results. At GWM, we offer our clients both on-page and off-page SEO services. Depending on their specific case, website, requirements and goals, we can perform a complete on-site audit, on-page content and metadata optimisation, as well as off-page activities like backlink portfolio analysis, link building, local citation submission, blogger outreach, and many more.
More than 80% of modern-age users research products (and services) online before making a final decision whether to make a purchase or not. Naturally, you want your target customers to land on your website when in need of the solution you can provide an answer to. SEO can help you appear in their search results and inspire them to click on your website, and not one of your competitors. GWM search engine optimisation services will help you rank high in search results, collect recommendations about your business, etc. all with our on-page and off-page efforts.
If you are willing to devote time and energy to it – certainly – but it is hardly possible to achieve results as good as a professional SEO agency would deliver. Namely, search engines are constantly updating their algorithms, and in order to keep track you have to be on top of your digital marketing game at all times, which is hardly possible with all other responsibilities you have as a business owner. In order to carry out a successful digital marketing campaign, you need to be an SEO expert, content marketer, web designer and developer who is at all times present on all social media platforms. Doesn’t it sound like a lot of work? The complexity of the process and the amount of time it takes to execute is precisely why the majority of people choose to outsource all of their online marketing needs to an expert SEO agency.
Although search engine algorithm changes happen on a regular basis, there are several factors that generate high returns on web searches. These include, but are not limited to:
Detailed keyword research and analysis
Impeccable technical structure of the website
High quality, original and relevant content optimised for adequate keywords
High quality backlinks from relevant websites
Our team of SEO marketing experts who specialise in link building make a list of potential prospects, i.e. websites who are influential in your industry and publish topics relevant to your line of business. Our people contact them to offer quality content produced by our team of content writers.
At Green Web Marketing, we take advantage of several digital marketing tools to determine the quality of a backlink we build for our clients. Here is what we take into consideration:
Domain Authority (DA) or Domain Rank (DR) depending on the tool used (Ahrefs or MOZ);
Number of referring domains a prospect has;
Trust Flow/Citation flow (TF/CF) range and ratio;
Well, sort of. First we conduct a detailed keyword research and analysis to determine the best set of keyword phrases that are relevant for your business. Then we determine based on various factors which will better your online ranking (search volume, difficulty, competition, CPC, etc.). We are the ones who produce a final set of keywords we believe should be targeted during the campaign, and your input is valuable when it comes to particular products and/or services you would like to promote at a certain period. Based on your wishes and goals that month, we will choose the most suitable keywords that will help you achieve your business objectives.
Search engines are constantly updating their algorithms and they are the ones who have the final say when it comes to determining the exact position of your website in search. However, we are pretty confident in our knowledge and expertise to guarantee front page ranking for a relevant keyword at some point in the future.
GWM conducts only white hat SEO, and this ethical approach takes time. We cannot set an exact deadline of when we will manage to place your website on the first page of search results for a relevant set of keywords, but what we can tell you is that patience will pay off. While the success cannot be achieved overnight, the results will be long-lasting and not momentary or with consequences like the ones achieved performing black hat SEO.
Yes. If you have suffered search engine penalisation due to your own mistake or a mistake made by your previous digital marketing agency, you can count on Green Web Marketing to help you recover. We can help you get back on your feet, set a new digital marketing strategy and aim for the results better than the ones you had prior to penalisation.
Green Web Marketing offers Online Reputation Management (ORM) services that help boost online image of your business. Namely, we strive to collect genuine positive reviews about your products and services, therefore encouraging potential customers that you are the right person to provide a solution they are looking for. Depending on your individual needs, we will build more high quality backlinks, publish PR content about you and your business, improve your website, etc.
No. Not if you hire GWM as your digital marketing consultant, that is. We perform only ethical SEO services and steer away from black hat and outdated online marketing tactics that do not really yield any (long term) results.
Yes. Our consultants are at your disposal at all times ready to provide you with real-time information on the state of your campaign. We believe transparency is the best policy, and that is why before we start any work regarding your website, we first guide you step by step in order to provide a clear explanation of our digital marketing intentions. Once the campaign is launched, we will provide you with monthly feedback updating you on the results. Should you wish to get information on the campaign at any time during the month, contact us and we will be happy to brief you.
No. During our consultation we make a plan based on the business goals you set and determine the approximate period of time it will take to realise them. Though we do set a sort of a deadline, we do not lock you into any long-term contracts as we want you to feel comfortable during the process. Whenever you feel like you have achieved satisfactory results, we can end our collaboration, or rather put a pause on it until you decide to invest in digital marketing again in the future.
The costs of our services vary depending on your business, the plan we come up with and the amount of work involved into setting up and executing your campaign. We cannot set one universal rate for all of our services, as each client comes with a unique set of needs. Our prices are very competitive, and you can contact us to get a free no obligation quote.
Green Web Marketing is unique for its neighborly, yet professional attitude which the local Sydney SMBs appreciate; however, at the same time we are experts for a global marketplace. Regardless of your business location and the location and size of your target market, you can count on us to deliver exceptional results.
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