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The Importance of Web Design



When the potential customer lands on your website, you want them to say - that’s the product or service I trust! And how do you achieve that? By making sure the website design highlights the best and most important features of your brand. At GWM, we’ll ensure all brand elements - logos, trademarks, taglines and all the illustrations match the company spirit and present it in a positive light.


With such vast competition in the online world, a standard website with no unique elements and flair will hardly imprint in your potential customer’s memory. You want to stand out, and you’ll need a custom design or great template design to make it happen.


First off, with users emphasising visual appeal as one of the most important aspects, it’s highly likely that they will turn to your competitors if they don’t feel comfortable with the design of your website. There are several website elements which proved to have a significant impact on the conversion rate.

Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

GWM SEO Partner: Lavazza
GWM SEO Partner: Bluepod
GWM SEO Partner: Bicycles Online
GWM SEO Partner: Chatime
GWM SEO Partner: DW Advisory
GWM SEO Partner: CW
GWM SEO Partner: Caredent
GWM SEO Partner: Bluepod
GWM SEO Partner: AS
GWM SEO Partner: PersonalDigital
GWM SEO Partner: Portcullis
GWM SEO Partner: Maxi Cosi
GWM SEO Partner: Omnyfy
GWM SEO Partner: Labdirect


Make the decision process easy by taking a look at our table

Many firms promise success without any concrete evidence. We give you the proof you need to make sure you’re making the right decision. Just take a look at our comparison table.

  • GWM
  • Average
Search Engine Optimisation?
Strategic Development?
Premium Content?
UI - Focused?
UX - Focused?
No LOCK-IN Contracts?



By opting for graphic design services, you’re giving new life and colour to your website. After carefully examining your website and gaining information about the services and products you offer, our team of experts will be able to optimise your website so that it speaks to your audience.


With your new design, it’ll be much easier to connect to your target audience. People respond well to user-friendly websites and take more liking to companies who do everything to put them first. Connecting to your audience will only help you get an edge over your competitors.


When your users like your website, it can work wonders for you. You’ll be able to convert visitors into consumers just by having your website optimised in the right way. Increasing sales with our graphic design services is a guarantee.

SEO extras you get at


Content & backlinks

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Suburb pages creation*

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Schema markup

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The benefits above will make you confident in the decision you’re about to make. The more you discover, the happier you’ll be with the investment.


Though we’ll need plenty of technical information to take your website to the next level, this process is far from boring. Unleash your creativity with the best designs for your business.


Employing our graphic design services guarantees success. With your improved website, you’ll increase your value and achieve the growth and success you’ve always wanted.


Effective graphic design services that engage your audience and impress search engines can only lead to one thing – improved SEO rankings. Wouldn’t you love to see your name in the top query results?

Success stories

Ben Kierath

CEO & Founder of Hoselink & True Protein

"GWM has a genuine passion for you to succeed"

Ben Kierath chose Green Web Marketing for two of his businesses, Hoselink and True Protein. In the video, Ben explains the service he received as well as some extraordinary results.


CEO & Founder of Total Appliance Repair Centre

"Within a Short Period of Time We Had 18 Keywords on Page #1"

GWM team is outstanding. Within a short period of time, we have 18 keywords on Page #1 of Google which is an outstanding results and good return on investment.

Scott Epp

CEO & Founder of Breakthrough Corporate Training

"We Achieved Both the #1 and #2 Google Ranking for Our Key Search Term"

The talented people at GWM ranked our website on Page #1 of Google for some of our main keywords such as 'Corporate Training Sydney' in only two months.

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

Seo Marketing

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Google Ads Management

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Content Creation

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Web Design & Development

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Client Testimonials

At the end of the day, we take great satisfaction in knowing we’ve done a great job and that we’ve helped another client take their business to the next level. And due to a strong and long-lasting relationship we build with each and every one of our clients, they were more than happy to tell you all about their experience with Green Web Marketing. Take a few moments of your time to go through our client testimonials and see for yourself just how powerful our team is and how much we are prepared to do for you and your business to grow.

Ben Kierath

CEO & Founder of Hoselink & True Protein

There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.

Scott Epp

CEO & Founder of Breakthrough Corporate Training

The talented people at GWM Ranked our website on Page #1 of Google for our main keywords such as ‘Corporate Training’ in only two months.


CEO & Founder of Total Appliance Repair Centre

GWM team is outstanding. Within a short period of time, we have 18 keywords on Page #1 of Google which is an outstanding result and good return on investment.

Our Design Portfolio

Your SEO and digital marketing efforts can be wasted without the right website design. We provide unrivalled value for money with our website design, landing page, and ads banners design for your Google Ads campaigns. Combining our expertise in SEO and responsive websites designed to enhance your brand and encourage customer activation.

Green Web Marketing SEO experts pride themselves in their rich portfolio of satisfied clients - take a look at some of the work we’ve done for them and see just how much of an impact a strategically conducted digital marketing campaign can have on business success.

Case studies

Over the years we’ve managed to help a number of small businesses and leading brands thrive. But you don’t have to take our word for it. Below you’ll find several digital marketing case studies that contain the data that clearly shows the results of the strategies we’ve designed for some of our previous (and current) clients.Check them out and see just how great of an impact we can make with deliberate planning and careful execution.

40,000 MONTH





1st Page Rankings

Bicycles Online


Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

40,000 MONTH



Conversion Rate


1st Page Rankings

True Protein


True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers - their supplements are praised for great taste and the health benefits that come without any side effects.

47% MORE

Organic Sessions

40% MORE



1st Page Rankings

Sydney College of English


Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.

72000+ MONTH



Conversion Rate


1st Page Rankings

My Muscle Chef


My Muscle Chef is Australia's best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.


1st Page Rankings

274% Growth

Organic Sessions

14.4% Monthly

PPC Conversion Rate


seo & ppc

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.


1st Page Keywords

50% Increase

Online visibility

160% Increase

Organic Traffic



PhotoBoothMe is Sydney’s most creative event solutions company. They deliver premier photography services bound to capture the attention and hearts of clients who are looking for creative entertainment for their special event. Owing to their rich offer, high-quality photographs and captivating prints, they became a leading solution provider for all types of celebrations.


Page 1 Rankings

137% Increase

Organic Traffic

7.75% Monthly

Organic Conversion Rate



Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long-term relationships with each one of them.

Why do I need a website?

It varies by industry but on average, over 80% of people conduct some form of online research before deciding which company they should use or which product they should buy. So what do you think would happen if they browsed for something you have to offer and your website doesn’t appear in the search results? They will most likely go to your competitors.

Does it matter what my website looks like?

Yes, visual appearance is certainly important, but it would be a huge mistake to think that this is the only thing required to create a website. That is because on the one hand, the design of your website should leave a lasting impression on a visitor and should be aligned with your brand. On the other, your focus should not only be on the looks, but also functionality. Statistics show that users are not interested in interacting with websites that provide bad user experience (UX). Fortunately, we have a team of designers and developers who work closely together to ensure everything works seamlessly. 

Is there a difference between a mobile site and a responsive design?

Yes. A responsive design works smoothly across all devices and screen sizes – desktop, laptop, tablet and mobile phone. A mobile website is built with mobile users in mind and it differs when opened on a desktop device. We always advise our clients to opt for a responsive design, and that way they can be sure their visitors are satisfied regardless of the device they are using. 

Do I have a say in the design process?

Yes. We take the time to consult with each of our customers before the official beginning of the design project. The purpose of the meeting is to get to know you and your business in order to come up with a solution that would best illustrate what you are all about. We encourage you to participate in the process by giving us your input and listing some of your own ideas and preferences. We will then advise you on the best approach to take. The final design should be the ideal combo of your taste and wishes coupled with our expertise and knowledge of what will resonate well with search engines and visitors. 

Can I see my website while it is still in progress?

Yes. You can contact us at any time during the design process and take a sneak peek at what we have completed to date. In fact, we want you to be a part of the process so that the final result will be exactly what you were hoping for. If you don’t have the time but still want to stay updated about any major changes, know that at GWM, transparency is our policy, and we would never do anything without consent – we will stick to the initial plan and if we see that certain changes should be made, we will notify you immediately. 

Do you use themes?

No. All of our websites are custom built from scratch. Your new website will be tailored to fit your specific business requirements.

What is the difference between a custom built website or one that uses themes?

Many website agencies use themes as they take a lot of the hard work out of creating a website. The purpose of a website theme is that it is interchangeable and can be used for every different type of website possible. The disadvantage of this can often be that your website will then be filled with unnecessary code which your website will not use or require. This can reduce the overall download speed of your website and as a result, increase the bounce rate of visitors arriving.

How will you design my website?

When designing your new website our primary goal is to ensure that visitors will turn into customers. Many web agencies will create a website that looks pretty, but if visitors to your website are not converting into customers then the website is not achieving its core function. We focus on providing aesthetically pleasing websites that convert browsers into buyers.

How long does it take to build a website?

Like any other creative work – it takes time to achieve excellence – but it is all worth it in the end. It is difficult to provide an optimal deadline, since the design process can take anywhere between a few weeks to several months. A number of factors have to be taken into consideration, such as the size of the website, complexity of the design, the amount of content, your timely feedback, and many more. 

I already have a website. Can you redesign it?

Yes. If you already have a website that you do not want to give up on completely, you can contact us and have it upgraded. If you are unsure which aspects of the website require tweaking, allow us to take a look and we will provide you with a list. We are a team of digital marketing experts and designers, so rest assured we know exactly what to do in order to build a website that will answer search engine and visitors needs. 

What if I am not satisfied with the changes you plan to make to my existing website?

Although we will provide you with a detailed list of changes your website requires to stay up to date with current web design trends, we will not make any changes to your site without prior approval from you. Note that we are not here to judge on your existing website, but it is our duty to point out which aspects could be improved. In the end, you will be the one who will approve or disapprove of the changes. 

Do you provide hosting services?

Yes! We provide 1 years free hosting with every new website we build. After this period you are welcome to transfer the website to your own hosting provider (we will help you do this) or you can continue to use our hosting for $30 per month. 

Do you register domain names?

Unfortunately, we are not a domain registrar and therefore we are unable to provide this service. However, due to our extensive digital marketing knowledge and experience, we can provide advice on what your URL structure should be and provide recommendations on where and how to register a domain. 

Can you provide content for my website?

We certainly can! We have a team of native English content writers who have experience writing professional website copy optimised for relevant keywords. We pride in their exceptional creativity, you can count on enticing call to actions that will inspire your visitors to convert. 

Can I get more information about the visitors after the site is set up?

Yes, you can. We can set up Google Analytics accounts for you to make sure you track information about the performance of your website and your visitors. If you don’t have the experience in working with Google Analytics, or simply don’t have the time for it, we will be more than happy to do it for you. We also provide online marketing services and could design a marketing strategy based on the data collected to ensure your new website performs well and yields fruitful results. 

What kind of businesses do you work with?

We commonly collaborate with small to medium sized businesses from Sydney, but offer design services on an international level. When it comes to industry – we will be more than happy to work with you no matter what your business niche may be. Over the years we had experience designing and developing websites for a variety of clients, so you can count on us to come up with the best design solution to meet the needs of your target audience. 

Will I own my website?

Absolutely! Once we finish with the design and development process, you become the official owner of the website. However, the majority of our clients choose to stay with us and employ our digital marketing services.


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Awards & Certifications

Stay up-to-date with the latest industry news and keep up with your competitors.

Contact Us 1800 170 681


1/2 Macquarie St,

Prahran, VIC 3181


2/2 Pittwin Rd N,

Capalaba QLD 4157


702/ 122 Walker Street,

North Sydney NSW 2060


Dunavska 13

21000 Novi Sad, Serbia

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