Facebook has more than 1,400 million global users, and more than half of them follow their favourite brands. As such, it represents an ideal platform to get to know your customers better, interact with them, give a personal touch to your business and enjoy the benefits of viral social media promotion of a product or service. It is an ideal network for micro-targeting ads by age, gender, or interests, thus reaching out to your prospective clients.
Start linkedin ADSWith over 700 million monthly users, Instagram represents a dense network of potential customers for your business. In these modern times, it represents a perfect platform to engage with your community through captivating visuals. Why would you transform all your articles to attractive images? Because visual posts proved to perform almost 650% better than any other form of plainly textual content.
Start linkedin ADSIf you are aiming to establish long-term partnerships with prominent business professionals, LinkedIn and its close to 400 million international members is a great starting point. It is a powerful tool for establishing new connections, building a brand and generating leads. It is a true game-changer of B2B companies. More than 60% of international business owners say they use the platform and that it has helped them grow their reputation - don’t you want the same for you?
Start linkedin ADSYouTube is the second largest search engine, and with the dynamic video content slowly overpowering the textual one, it became the platform everybody wanted to be a part of. Whether you want to show a 360-view of your product in action, or talk in greater detail about a service - YouTube is a place to do it in a matter of minutes. It enables you to reach out to busy customers who are always on the go and have no time to sit down and read a lengthy article.
Start linkedin ADS
FIRST MEETING
Let us know everything about you and your company and we will come up with the best possible strategy and approach to social platforms.
COMPETITOR ANALYSIS
Check out how your competitors are engaging with their followers to pick up a few tricks and see what you can do better.
DEFINING AUDIENCE
Find out what are your potential follower’s interests, hobbies and habits, and you’ll easily locate them on any social network.
DEFINING TONE
We will agree on the best approach and decide whether you wish to be highly professional or casually friendly.
DEFINING GOALS
Define whether you want to simply grow brand awareness or make more direct sales pitches via your company’s social profile.
CHOOSING A PLATFORM
Depending on the type of your business and target audience, we will opt for the social media platform where you can reach the right people.
PARTNERING UP
Find people who could be your industry peers in order to exchange ideas and potentially build successful business partnerships.
LOCATING CLIENTS
Define your buyer persona and use their personality traits to discover them in different social media groups and pages.
ESTABLISHING PROFILES
Set up a company profile on all prospective social platforms and make sure to include all the relevant details about your business.
PUBLISHING MATERIAL
Decide on the best type of posts to publish and attract greater audience - whether it is textual or graphic, highly professional or friendly.
CONSTANT MONITORING
Stay connected at all times in order to provide followers with instant feedback, answer their questions and note their recommendations, thus building brand loyalty.
EXPAND REACH
Monitor mentions of your brand outside your official company social pages and profiles to see where else people are discussing about your brand.
TRANSPARENCY
Green Web Marketing keeps its clients in the loop regarding state of the social media marketing campaign, continually informing of any milestones or changes.
MONTHLY REPORTING
While we are available at all times to provide info on your social media profiles, we create a monthly report on the goals achieved in the previous period.
FEEDBACK
We take into consideration your thoughts and ideas on future social media campaigns that may boost your company's reputation and revenue.
RESTRATEGISING
After collecting the campaign performance data, we consider possible adjustments that might improve your social media marketing efforts.
Extras you get at
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One of the most important aspects of marketing is simply getting recognized. With proper social media marketing, you can do just that. By utilising social media properly, you will be able to get your company in front of a huge audience. They will know you exist and will be able to gain better insight into your work.
The best social media marketing in Brisbane allows you to communicate with your audience better. You will learn what makes your audience tick and bridge the divide that can be found between you. Social media marketing gives you a clear line of communication with your users and clients, allowing them to give you feedback and reviews clearly directly.
Don’t make the mistake of obsessing over traffic, while neglecting conversions. Conversions should be your primary goal, everything should lead to their generation. Using social media, you can get higher conversions through calls to action, clear communication, feedback, as well as with advertisements and contests.
Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.
Learn moreSearch Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.
Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.
Learn moreGoogle Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.
Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.
Learn moreGoogle says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.
GWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Australia
Learn moreGWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Australia
No problem! Our years of expertise and dedication to our clients have helped us create strong relationships with numerous brands! Since they were more than satisfied with our services, they provided us with great references to reward our trustworthiness. You are more than welcome to check out some examples of our work on our website.
We generally assist small businesses from Australia in bringing their visions into existence, however, we do work with firms and businesses of different sizes. Therefore, regardless of whether you have a startup, a small business, or an enterprise, feel free to request our services without hesitation.
Put in simple terms, this specific type of marketing implies the employment of different social media platforms in order to build a stronger brand-audience relationship. Through platforms such as Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn and the like, businesses are able to build and improve their reputation, boost their purchase rates, and draw more organic traffic to their own websites. This is achieved through regular sharing of top-notch, valuable content, remaining engaged with your brand’s followers and aware of their needs, posting advertisements on the given platforms, etc.
Naturally, every business investment is a choice, not an obligation. However, in the case of social media marketing, it has been shown countless times that not opting for it is a rather unwise decision. For example, what kind of message is a business that does not want to invest in such an important aspect of Internet exposure sending to (potential) customers? Moreover, by denying your brand this kind of online presence, you are only making it easier for your competitors.
By opting for social media marketing, you will be getting more organic traffic to your brand website, as well as introducing and presenting your brand to a larger audience. In addition, you will have better rankings in search engine results thereby getting higher sales rates and making sure your competitors do not steal the spotlight. Social media marketing is also a highly cost-effective way to boost your brand’s reputation and keep your existing and future followers and customers interested and satisfied with your outreach and offers.
A meticulously planned social media marketing campaign will produce favourable results. If your previous experience was a letdown, the reasons must be lying in the way that campaign was structured and executed. What must be pointed out here is that we can analyse the omissions and flaws in the previous marketing attempt and then suggest any necessary improvements and changes help your business bloom.
Yes, we can continue an ongoing campaign. However, it is important to mention that parts of its structure may have to be altered because we want the campaign to be as effective as possible.
The answer to this question varies and depends on the brand. Every business has a unique vision, unique preferences, ideas, offers. With that in mind, we always like to get to know our client and their brand really well before choosing a particular platform. For example, if the products or services you offer would be better presented and more appealing to the Internet audience via visual content, platforms like Instagram would be a wise move.
Of course! After we have planned a suitable social media campaign for you, we will create the necessary accounts for you (in case you do not already have them), as this is absolutely essential for targeting and building an audience, growing brand awareness, and eventually getting you to your goals.
You can measure the success of your campaign by paying attention to changes in metrics indicating traffic, customers, leads, etc. So, it does not differ much from tracking success in other marketing activities. Increased numbers of followers and website visitors then lead to most tangible results, which are perhaps the most significant indicator of success. Naturally, we are talking about how many of them turn out to be (regular) paying customers and genuine leads, and the alteration in purchase rates.
First, we need to emphasise that your advertising budget is not the same as our management or service fee. You will need to have a separate budget for your advertising campaign. After our meeting and when we have become acquainted with your brand and goals, we will give our estimation of a (lowest) budget that ought to get you the desired results.
Yes, we do take into account your opinions as it is in our best interest to build a relationship of trustworthiness and respect with every client. We consult our clients during the process so as to develop a campaign which will both reflect their passion and ideas, and implement our professional experience.
Sending monthly reports certainly is part of our obligation to you as a client, as there needs to exist transparency into the progress your investment is bringing you. You will be able to be acquainted with the numbers of leads, followers, impressions (number of times your ads are viewed), website visits, etc. Moreover, since we want our clients to be able to truly rely on us, if there is a particular piece of information you want specially elaborated in your report, let us know and we will undoubtedly take it into account while writing it.
We expect the monthly payments to be made in advance. It is also important for us to mention that we do not accept payment on performance. However, we do not lock you into a contractual obligation toward us, so you can back out at any point in case you do not find our campaign to be taking you closer to your goals. We do always advise our clients to remain patient with social media campaigns for approximately six months before drawing any fixed conclusions on their actual effectiveness.
Many consider the job of a social media marketing team to be fairly simple, so they think that there is no need for requesting professional help. However, only professionals can know the full transformative effect that social media platforms can have when it comes to boosting business success. For example, our marketing specialists have to remain engaged with your online community and followers, raise brand awareness and properly identify your target audience and customers. In addition, they need to develop great strategies both for content and for brand promotion, while also taking into account what the audience would want to read or find visually appealing, create social media ads, keep track of the campaign progress and changing numbers, and so on and so forth. And that is just a fragment of it.
The amount of time you will have to wait for visible results is dependent on a number of factors. It depends on your current brand awareness level, budget, competitors and their efforts, the industry your business belongs to, and the like. Furthermore, it also depends on the chosen areas of focus in your marketing campaign, as well as the goals you have set out to reach (more ambitious goals take longer to achieve).
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