I have a confession to make, I’m a Google Geek! There you go, I said it.
After completing my Masters in Engineering, I followed the normal and predictable path in a safe, well paid job in corporate Australia. A few years on, going through the motions of my mundane 9 to 5 job, like most entrepreneurs, I had an epiphany. This was not the path for me.
So, I started working on my grand plan to market widgets to the world via the world wide web. Working through the night on my new e-commerce venture, I finally launched my grand new business to a world that had been waiting with bated breath for my exciting new offer. Launch day finally came, and I excitedly clicked on my customer enquiries page, and low and behold, not a single enquiry. A week or so on, and with some tweaks to my home page and checkout, I re-launched. Miraculously, not a sale, Zero, Nada, Zilch! And so, began my real-life journey into the world of search-engine-optimization and pay-per-click. I spent hours, days, weeks, months consuming every article, online course, blog and book ever written about driving traffic to a website.
It became all-consuming as I lapped up every piece of knowledge, becoming obsessed about how Google algorithms worked and how best to navigate the complex world of SEO.
This journey led me to a job at a leading digital marketing agency in Sydney. Whilst at first over the moon at landing my dream job, I gradually become frustrated and disenchanted at the service levels and value that my employer was providing to its clients. I realised that I could provide a far better service for a fraction of the price, and with little more than a laptop and big dream this was the birth of GWM.
Finally, being able to put into practice all that I had learnt, our own site had outranked all our competitors within six months, in the most fiercely competitive market, Sydney. And the rest they say is history……
Oh, and I almost forgot to mention the only thing I love more than search engine optimisation, is my beautiful French Poodle, Lucy.