Google Ads Management

Why Invest in Google Ads Management?

Around 65% of people who search for products they are ready to purchase will click on paid ads. And they are 50% more likely to buy something than any organic visitors.

Google Ads (previously AdWords) management is key to having successful ads on Google. The matter of the fact is that paid ads are just as effective and important as organic advertising. In fact, without paid Google Ads management, you probably won’t be able to launch your business among the stars. The competition is fierce these days which is why you need to be at the top of your game at all times. If you can’t handle the heat of the internet by yourself, don’t worry, we’ll be right there with you.

Due to our extensive experience, we’re able to provide you with the best Google Ads management services on the market today. Green Web Marketing has successfully worked with a lot of clients which gave us the practice and insight we need to nail your keywords and ads every time. Even though Google Ads seem complicated and hard to understand, the process is actually easy.

First, you have to get acquainted with the basic principles of Google Ads management. Once you understand what we’re doing and why you’ll be able to reach your business goals quickly and without breaking a sweat.

The first principle of Google Ads management is bidding strategies. Placing your ad in the auctions run by Google is an essential first step. These auctions are important in the world of Google Ads, as they are used to find the ads which show up when someone conducts a Google search. After we’ve figured out the best bidding strategy for you, it’s time to move on to the next phase which is evaluating the quality score. This score represents the relevance and quality of the ad you’re trying to place. The score is, of course, estimated by Google. This is done to ensure that the ad you’re placing is actually useful and leads the user to the source of information they were looking for. Finally, we’ll focus on the Ad rank. The rank is based on the bids as well as the quality score. The lists of ads you see are all ordered by the Ad Rank they receive. The highest position is reserved for the ad with the best score.

Google Ads management goes beyond just these basic principles of Google Ads. Our company will deal with all sorts of things in hopes of beating the competition and earning you the ads you need for making your business more successful. The best way to describe Google Ads management is to say that it’s like solving a puzzle. You have to find a way to make all the pieces fit, and the more you do it, the easier it gets.

Facts, not assumptions

When setting up a PPC campaign, your plan is based on detailed market research, including the most relevant keywords you’ve discovered, thus improving your chances for success. Nevertheless, it does not end here - with PPC advertising, you have the luxury of monitoring the campaign to see its performance. You have the opportunity to test various keywords, business models, different markets, customers - everything. You will not be guessing why a particular campaign was more or less successful, as you will have all the information at your disposal.

Instant results

If you are lagging behind your main competitors, a PPC campaign can help you get back on track. Strategically optimising certain aspects of your website, content, and paid ads, you can position yourself high, in front of the right pairs of eyes, and ultimately enjoy traffic and sales boost.

Control

With a multitude of campaign settings, you are provided limitless options that affect the final outcome of the campaign. You are the one who decides on the budget, keywords used, and their placement, audience, market, etc. If the results are positive, you can scale up instantly, or on the other hand, put a pause on everything. PPC campaigns are favoured for their flexibility, too, as they allow you to make quick adjustments while your ads are running, enabling you to test your ideas and recent findings on the spot.

Targeted campaigns

Never again will you worry about wasting time and resources on marketing efforts that may not even pay off in the end. Based on extensive market research and previous campaigns, you can focus on a specific audience, region, marketing channel, etc. All in all, you will reach out to the people who are most likely to convert, as a result, improving your sales and revenue.

The Four-Step Process of Google Ads

SELECTION OF KEYWORDS

Well-selected keywords are of utmost importance in pay-per-click ads. As a prerequisite to success in PPC campaigns, they need to be entirely relevant in the sense of presenting precisely what you are offering your potential customers. Therefore, words with broader or vague meaning should be avoided in favour of more specific, long-tail keywords. Moreover, your keywords should not be overly competitive: if there are millions of bidders on a particular keyword, it becomes extremely difficult to reach higher rankings. Allow our GWM team of experts to get to know your brand and needs, and tailor keywords for you that will hit the bull’s eye.

DEVELOPMENT OF LANDING PAGES

Landing page creation is the second step in your PPC journey, ensuring your customers are introduced to good user experience they will eventually start associating with your brand. Landing pages are the online space where customers can find the information and solutions they need, as well as the answers to questions they may have about your service or product. GWM specialists build landing pages that focus on previously chosen keywords, thereby achieving better results in attracting Internet users. An effective PPC ad will not lead customers to a brand’s web site's home page as it triggers an underwhelming user experience.

CREATION OF GOOGLE ADS

Once we have settled on a range of keywords and created landing pages, we move on to writing ads for your products or services. A PPC ad requires two crucial things: it needs to contain a headline and to call Internet users to action. Your chosen keywords are most often left in bold in order to draw potential customers’ attention and are part of the ad headline. The headline can, if necessary, also contain other relevant information. The second PPC-ad element aims at motivating Internet users to ‘act’: to contact the given company, make a purchase, become a subscriber, etc.

TRACKING PROGRESS AND RESULTS

Among the main reasons PPC campaigns are in such high demand is the transparency of the achieved progress. Keeping track of the results can be done through viewing the metrics: the number of times visitors left the landing page without any activity other than browsing (bounce rate), how many times your ad has been seen (impression rates), the number of clicks it gained (also known as CTR), and other feedback. Those statistics can then be used to further improve your PPC campaign by pinpointing any previous omissions or drawbacks. Lastly, the results of PPC ads are directly visible through increased purchase rates.

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.

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Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.

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Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.

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Web Design & Development

GWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Australia

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Case studies

Over the years we’ve managed to help a number of small businesses and leading brands thrive. But you don’t have to take our word for it. Below you’ll find several digital marketing case studies that contain the data that clearly shows the results of the strategies we’ve designed for some of our previous (and current) clients. Check them out and see just how great of an impact we can make with deliberate planning and careful execution.

100%

Increase in No. of Google Ads clicks

70%

Organic sessions growth

25%

Cost per conversion reduction

Lavazza Office Coffee

seo & ppc

Lavazza is one of the most recognized coffee names in the world. An Italian brand with over 120 years of tradition, Lavazza has evolved over time and embraced new trends, while staying true to its roots. It is committed to providing quality and delicious coffee and quality coffee machines to the whole of Australia. Lavazza wanted to advertise their office coffee machines with us and we started working on their campaign in February 2019.

205

Keywords on page #1 of Google

60.41%

Organic user growth

67.68%

Organic sessions growth

Display Me

seo

Display Me is one of the most dedicated industry professionals who offer only the most innovative marketing display tools. The point is to stand out and Display Me has a range of products which will help you grab attention at any event. With more than 12 years in the industry, Display Me stocks a comprehensive range of wall frames, window sign systems, floor sign systems, brochure holders, event and exhibitions displays and many more.

Keywords on Page #1

35%

PPC revenue growth

34%

Organic revenue growth

The Blue Pod Coffee Co.

seo & ppc

The Blue Pod Coffee Co. is one of Australia’s largest workplace coffee suppliers. Blue Pod pledges to deliver the finest coffee experience to its customers. Their desire to provide only the finest espresso for everyone led to becoming a wholly-owned subsidiary of Lavazza Australia. Today, they are the only distributor of Lavazza coffee capsules in Australia. Not only do they care about offering premium coffee, but they also supply their customers with state-of-the-art espresso machines along with the full maintenance and service.

Keywords on Page #1

50%

Organic user growth

1500+

Franchise Conversions

Chatime

seo & ppc

Chatime is among the fastest-growing tea franchises in Australia. Their mission is to brew only the best possible iced teas and offer their growing range of products to a wider population. Australians can taste one of many different flavor combinations at 120 ChatimeT-Breweries across the country. Chatime teas will change the way you think about your daily cup of bliss.

40,000 month

Sessions

67% growth

Revenue

183

1st Page Rankings

Bicycles Online

seo

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

40,000 month

Sessions

5.1% average

Conversion Rate

163

1st Page Rankings

True Protein

seo

True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers - their supplements are praised for great taste and the health benefits that come without any side effects.

47% more

Organic Sessions

40% more

Users

100+

1st Page Rankings

Sydney College of English

seo

Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.

72000+ month

Sessions

7.5% average

Conversion Rate

1st Page Rankings

My Muscle Chef

seo

My Muscle Chef is Australia's best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.

1st Page Rankings

274% growth

Organic Sessions

14.4% monthly

PPC Conversion Rate

PROVIDER Plus

seo & ppc

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.

1st Page Keywords

50% increase

Online visibility

160% increase

Organic Traffic

photoboothME

seo

PhotoBoothMe is Sydney’s most creative event solutions company. They deliver premier photography services bound to capture the attention and hearts of clients who are looking for creative entertainment for their special event. Owing to their rich offer, high-quality photographs and captivating prints, they became a leading solution provider for all types of celebrations.

130

Page 1 Rankings

137% increase

Organic Traffic

7.75% monthly

Organic Conversion Rate

Hoselink

seo

Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long-term relationships with each one of them.

Frequently Asked Questions

How do I know what kind of PPC advertising I need?

If you are not sure about your next advertising step, feel free to contact us for reliable advice. GWM specialists will get acquainted with your business and your website, and suggest the kind of advertising they estimate will be the best investment for you.

My PPC campaign budget is limited. Are you still able to help me?

We are more than happy to! We see potential in every business vision and endeavour, therefore we strive to assist our clients the best way we can. Together we can settle on an arrangement that will allow your brand to grow and gain more customers and fans, as well as eventually boost your PPC budget. Once we have earned your trust and your budget increases thanks to our PPC-ad experts, you can also consider a long-term cooperation with GWM, as well as other services we have to offer.

Why should I invest in PPC advertising?

This is advisable for multiple reasons. PPC ads are primarily budget-friendly, they produce measurable results which can be seen after very short periods after advertising initiation, they remain unaffected by the unyielding algorithmic alterations in search engines, and they draw organic traffic to your website. Moreover, they allow you to stand out among countless competitors and further develop your brand’s reputation.

What does PPC advertising imply?

The purpose of pay-per-click ads is to help a business attract more visitors to its website, which leads to better brand recognition and more purchases. The publisher of these ‘sponsored ads’ receives payment from you for every time an Internet user clicks on your ad. When you invest in PPC campaigns, your ads appear right next to organic results of a search (underneath, beside, or above them), thereby attracting more attention.

Does the structure of my PPC ads matter?

It goes without saying that the information your ad contains is highly significant. You want the given text to encourage a growing number of Internet users to visit your brand’s website.

How much will a single click cost me?

Your cost per click will vary depending on a number of factors, such as your budget, your business sector, even the chosen keywords. The competitiveness of your keyword also affects the CPC rate, as well as your location. CPC can go from as low as 0.01$ to as high as several (tens of) dollars. It goes without saying that our primary intention is to get you as much as possible for as little as possible, and the determined cost-per-click will be both budget-friendly and convenient to you.

What is Google Ads management?

Google Ads management refers to the process of creating, optimising, and monitoring paid advertising campaigns on Google. These campaigns allow businesses to display ads at the top of search results when users look for products or services related to their business.
Effective management involves much more than simply launching ads. It includes keyword research, campaign structure planning, bid management, ad copy creation, audience targeting, and ongoing optimisation. The goal is to ensure your ads reach the right people while keeping your advertising costs under control.
Because Google Ads operates through an auction system, campaigns must be carefully managed to remain competitive. Bids, ad relevance, and quality scores all influence where your ads appear in search results.

How quickly can Google Ads deliver results?

One of the main advantages of Google Ads is speed. Unlike SEO, which can take months to generate strong organic rankings, paid search campaigns can start producing traffic and enquiries almost immediately after launch.
Once a campaign goes live, your ads can appear in search results whenever users search for relevant keywords. This allows businesses to attract high-intent visitors who are already looking for the services they offer.
However, while traffic may begin quickly, ongoing optimisation is essential for long-term performance. Over time, campaign data helps refine keyword targeting, bidding strategies, and ad messaging to improve conversions and return on investment.

What factors determine the cost of Google Ads?

The cost of Google Ads varies depending on several factors, including industry competition, keyword demand, and campaign targeting.
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your advertisement. The amount you pay per click depends on the keyword’s competitiveness and the quality of your ad.
Google also uses a system known as Ad Rank, which combines the bid amount and quality score to determine an ad’s position in search results. Higher-quality ads with strong relevance and landing pages can often achieve better placements at lower costs.
Because of these variables, professional campaign management is often used to maximise performance while keeping advertising costs efficient.

Why should I hire a professional to manage my Google Ads campaigns?

While it is technically possible to create a Google Ads campaign yourself, running a profitable campaign requires ongoing expertise and careful optimisation.
Professional campaign managers understand how to structure campaigns, select the most effective keywords, and avoid common mistakes that can quickly waste advertising budget. They also continuously analyse campaign performance and adjust strategies based on real data.
This level of optimisation can significantly improve conversion rates and reduce cost per acquisition. Many businesses find that professional management leads to better results and a stronger return on investment.

Do Google Ads campaigns require ongoing optimisation?

Yes. Successful campaigns require constant monitoring and adjustments to remain effective. Search behaviour, competition, and advertising costs change over time, which means campaigns must be regularly reviewed and refined.
Ongoing optimisation may include testing new ad copy, adjusting keyword targeting, refining audience segments, and improving landing pages. Campaign data also allows marketers to identify which keywords and ads produce the best results.
Through continuous optimisation, businesses can gradually improve performance and generate more leads from their advertising investment.

How do landing pages affect Google Ads performance?

Landing pages play a critical role in the success of a Google Ads campaign. When users click an advertisement, they should be directed to a page that clearly aligns with the ad’s message and encourages them to take action.
A well-designed landing page improves user experience, increases conversions, and can even help improve the quality score of your ads. Some agencies also include a dedicated landing page design as part of their campaign setup to maximise conversion rates.
By aligning ad copy, keywords, and landing page content, businesses can create a more effective advertising funnel that converts visitors into leads or customers.

Google Ads Management

Learn all about Google Ads management right here, right now!

Premium landing page design is included at no extra cost to improve the conversion rate and make your campaign work.

We operate on a month to month basis because we believe in providing the best value and service and letting the work speak for itself.

If we do not meet our guarantee we will work for free until we do!

If you find an Australian company that provides a better value in terms of work, content creation and result, we'll match it and beat it by 10%.

You can pause your campaign with us at any time, just send us an email.

You will never have to pay any cancellation/exit fee with us.

Everything we do will be shared directly with you, we refuse to hide anything!

Our dashboard will keep you up to date with the progress of your campaign, and you will not be wondering what is happening.

Get my free quote

Why Invest in Google Ads Management?

Around 65% of people who search for products they are ready to purchase will click on paid ads. And they are 50% more likely to buy something than any organic visitors.

Facts, not assumptions

Instant results

Control

Targeted campaigns

PPC MANAGEMENT SERVICES

Google Adwords

Facebook ADS

Remarketing Services

PPC Audit

Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

The Four-Step Process of Google Ads

SELECTION OF KEYWORDS

DEVELOPMENT OF LANDING PAGES

CREATION OF GOOGLE ADS

TRACKING PROGRESS AND RESULTS

Landing Page creation

Fraud detection

Conversion tracking

Why is AdWords management so important?

Do you want to find your audience?

Is sticking to your budget important?

Are you after high rankings?

Success stories

Ben Kierath

"GWM has a genuine passion for you to succeed"

Ziad

"Within a Short Period of Time We Had 18 Keywords on Page #1"

Scott Epp

"We Achieved Both the #1 and #2 Google Ranking for Our Key Search Term"

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Google Ads Management

Content Creation

Web Design & Development

Client Testimonials

Ben Kierath

Scott Epp

Ziad

Our design portfolio

Case studies

Increase in No. of Google Ads clicks

Organic sessions growth

Cost per conversion reduction

seo & ppc

Keywords on page #1 of Google

Organic user growth

Organic sessions growth

seo

Keywords on Page #1

PPC revenue growth

Organic revenue growth

seo & ppc

Keywords on Page #1

Organic user growth

Franchise Conversions

seo & ppc

Sessions

Revenue

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

Organic Sessions