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Services

  • DIGITAL MARKETING

    We don’t believe in a cookie-cutter approach - we establish personalised strategies to suit individual needs

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  • WEBSITE DEVELOPMENT

    Starting from scratch? GWM team of website developers will establish professional website that converts

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  • CONTENT CREATION

    Our content team delivers unique, high quality pieces that have the power to engage and convert your readers

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  • GOOGLE ADWORDS

    GWM PPC team designs attractive visuals and combines them with catchy messages to deliver high-converting ads

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  • SEO

    Rank #1 for the most relevant keyword for your business and place yourself high above your competitors

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  • SOCIAL MEDIA MARKETING

    We will help you attract users and expand your audience with a strategic social media engagement strategy

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Awards & Certification






Our Awards
& Associations

HubSpot Academy

HubSpot
Agency Partner
Certification

Bing Ads

Accredited
Professional

Facebook blueprint

Certified buyer

Google Partner

Optimizely

Certified

The Four-Step Process of PPC Ads

SELECTION OF KEYWORDS

Well-selected keywords are of utmost importance in pay-per-click ads. As a prerequisite to success in PPC campaigns, they need to be entirely relevant in the sense of presenting precisely what you are offering your potential customers. Therefore, words with broader or vague meaning should be avoided in favour or more specific, long-tail keywords. Moreover, your keywords should not be overly competitive: if there are millions of bidders on a particular keyword, it becomes extremely difficult to reach higher rankings. Allow our GWM team of experts to get to know your brand and needs, and tailor keywords for you that will hit the bull’s eye.

DEVELOPMENT OF LANDING PAGES

Landing page creation is the second step in your PPC journey, ensuring your customers are introduced to a good user experience they will eventually start associating with your brand. Landing pages are the online space where customers can find the information and solutions they need, as well as the answers to questions they may have about your service or product. GWM specialists build landing pages that focus on previously chosen keywords, thereby achieving better results in attracting Internet users. An effective PPC ad will not lead customers to a brand’s website’s home page as it triggers an underwhelming user experience.

CREATION OF PPC ADS

Once we have settled on a range of keywords and created landing pages, we move on to writing ads for your products or services. A PPC ad requires two crucial things: it needs to contain a headline and to call Internet users to action. Your chosen keywords are most often left in bold in order to draw potential customers’ attention, and are part of the ad headline. The headline can, if necessary, also contain other relevant information. The second PPC-ad element aims at motivating Internet users to ‘act’: to contact the given company, make a purchase, become a subscriber, etc.

TRACKING PROGRESS AND RESULTS

Among the main reasons PPC campaigns are in such high demand is the transparency of the achieved progress. Keeping track of the results can be done through viewing the metrics: the number of times visitors left the landing page without any activity other than browsing (bounce rate), how many times your ad has been seen (impression rates), the number of clicks it gained (also known as CTR), and other feedback. Those statistics can then be used to further improve your PPC campaign by pinpointing any previous omissions or drawbacks. Lastly, the results of PPC ads are directly visible through increased purchase rates.

Google Adwords

Well help you reconnect with users who have landed on your website once, but have missed out on the opportunity to engage with you. Also, a remarketing campaign will help you revitalise relationships with some of your old customers. With our help, yoil know who to get in touch with without wasting any resources.

Facebook ADS

Well help you reconnect with users who have landed on your website once, but have missed out on the opportunity to engage with you. Also, a remarketing campaign will help you revitalise relationships with some of your old customers. With our help, yoil know who to get in touch with without wasting any resources.

Remarketing Services

Well help you reconnect with users who have landed on your website once, but have missed out on the opportunity to engage with you. Also, a remarketing campaign will help you revitalise relationships with some of your old customers. With our help, yoil know who to get in touch with without wasting any resources.

PPC Audit

Well help you reconnect with users who have landed on your website once, but have missed out on the opportunity to engage with you. Also, a remarketing campaign will help you revitalise relationships with some of your old customers. With our help, yoil know who to get in touch with without wasting any resources.

our partners

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands we have previous successfully collaborated with!

GWM SEO Partner: Lavazza
GWM SEO Partner: Bluepod
GWM SEO Partner: Bicycles Online
GWM SEO Partner: Chatime
GWM SEO Partner: DW Advisory
GWM SEO Partner: CW
GWM SEO Partner: Caredent
GWM SEO Partner: Bluepod
GWM SEO Partner: AS
GWM SEO Partner: PersonalDigital
GWM SEO Partner: Portcullis
GWM SEO Partner: Maxi Cosi
GWM SEO Partner: Omnyfy
GWM SEO Partner: Labdirect
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COMPARE REMARKETING SERVICES

Envision a brighter future with our achievements

See what it is about our approach to your needs in the field of Bing Ads that really makes our dedicated team stand out:

  • GWM
  • Average
    agency
Premium Landing Page Design and Development?
Funnel Creation ?
A/B Testing?
Unlimited Keywords?
Conversion Tracking?
Interactive Real-time Reporting?
No LOCK-IN Contracts?

How it works

Pay-per-click or PPC ads are a popular way among businesses to draw in more traffic to their website. Being a platform of Microsoft or Bing has the amazing advantage of allowing advertisers to also be present on other Microsoft engines as well. This piece of information becomes even more impressive when we take into account several billion searches that internet users make via Bing, AOL, and Yahoo.

Explained in simple terms, what does this process imply? The keywords you choose to run Bing Ads are first determined on the basis of their traffic metrics. Once you have the keywords set, ads are run on the three given platforms (unless specified otherwise by our clients): Your Bing Ad will pop up any time a user does an internet search for those keywords. You, therefore, pay Bing for every click on the ad that leads its users to your website.

Thanks to Bing Ads and our PPC services, you have a chance to reach out to a bigger audience. It is a convenient way of boosting your online visibility and gaining an even larger number of your satisfied customers.

Extras you get at

$0

Landing Pagecreation

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Frauddetection

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Conversiontracking

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Why Let Your Business Absorb the Perks of Bing Ads?

You will be able to reach out to customers who do not solely rely on Google’s search engine. Approximately 63 million searchers are not reached by Google Ads for instance, which is certainly a huge audience for any brand.

Besides the Bing search engine, Bing Ads also work on AOL, as well as Yahoo and if they are targeting their users as well, you could significantly boost your conversion rates.

Not only can Bing Ads be run on all three previously mentioned platforms simultaneously, but they also give you the option of deciding where and when you want your ads to be displayed (which platforms, or devices, for example).

In the process of brand development, they are not as financially demanding when it comes to costs per click.

Due to the fact that fewer competitors seek exposure on Bing, it is easier for your business to draw the desired attention and stand out among others.

In addition, thanks to a lower level of competitiveness on these three platforms, your Bing Ads is highly likely to be better positioned than they would be with Google’s engine.

Success stories

Ben Kierath

CEO & Founder of Hoselink & True Protein

GWM IS MAGIC

Ben Kierath chose Green Web marketing for two of his businesses, Hoselink and True Protein. In the video, Ben explains the service he received as well as some extraordinary results.

Ziad

CEO & Founder of Total Appliance Repair Centre

GWM IS HONEST

GWM team is outstanding. Within short period of time, we have 18 keywords on page #1 of Google which is an outstanding results and good return on investment.

Scott Epp

CEO & Founder of Breakthrough Corporate Training

GWM IS PROFICIENT

The talented people at GWM Ranked our website on Page #1 of Google for some of our main keywords such as 'Corporate Training Sydney' in only two months.

Wherever your customers are, We've got you covered

Green Web Marketing is Australian-owned with headquarters stationed in the heart of Sydney, with offices located in several other major Australian cities.

DigitalMarketing

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Web Design & Development

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App Design & Development

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Penalty Removal

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A LETTER FROM THE CEO

Client Testimonials

At the end of the day, we take great satisfaction in knowing we’ve done a great job and that we’ve helped another client take their business to the next level. And due to a strong and long-lasting relationship we build with each and every one of our clients, they were more than happy to tell you all about their experience with Green Web Marketing. Take a few moments of your time to go through our client testimonials and see for yourself just how powerful our team is and how much we are prepared to do for you and your business to grow.

Ben Kierath

CEO & Founder of Hoselink & True Protein

There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.

Scott Epp

CEO & Founder of Breakthrough Corporate Training

The talented people at GWM Ranked our website on Page 1 of Google for our main keywords such as ‘Corporate Training’ in only two months.

Ziad

CEO & Founder of Total Appliance Repair Centre

GWM team is outstanding. Within a short period of time, we have 18 keywords on page #1 of Google which is an outstanding result and good return on investment.

Our Portfolio

Over the years, we’ve utilised our extensive knowledge and expertise to help numerous clients in their online marketing endeavors. Whether they needed help building a business or personal website from scratch, or wished to re-optimise the existing one; whether they wanted us to aid them with content marketing, paid and social media advertising; or they wanted us to help them overcome the penalty and disavow low-quality links they gathered over the years.

Green Web Marketing SEO experts pride themselves in their rich portfolio of satisfied clients - take a look at some of the work we’ve done for them and see just how much of an impact a strategically conducted digital marketing campaign can have on a business success.

Case studies

Over the years we’ve managed to help a number of startups and small businesses thrive. But you don’t have to take our word for it. Below you’ll find several digital marketing case studies that contain the data that clearly shows the results of the strategies we’ve designed for some of our previous (and current) clients.Check them out and see just how great of an impact we can make with deliberate planning and careful execution.

GWM SEO Partner: Bicycles Online
TP SEO Cover preview
true
SCE SEO Cover preview
Provider Plus Sydney SEO Report
Photobooth Hire Sydney SEO
Hoselink SEO Report

Bicycles Online

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

40,000

MONTH

67%

GROWTH

183

Online shop seo
TP SEO Cover preview

TRUE PROTEIN

True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers - their supplements are praised for great taste and the health benefits that come without any side effects.

40,000

MONTH

5.1%

AVERAGE

163

true Online shop seo
SCE SEO Cover preview

SYDNEY COLLEGE OF ENGLISH

Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.

47%

MORE

40%

MORE

100+

true Online shop seo

MY MUSCLE CHEF

My Muscle Chef is Australia's best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.

72000+

MONTH

7.5%

AVERAGE

91

My Muscle Chef SEO
Provider Plus Sydney SEO Report

PROVIDER PLUS

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.

22

274%

Growth

14.4%

Monthly

Website SEO
Photobooth Hire Sydney SEO

PHOTOBOOTHME

PhotoBoothMe is Sydney’s most creative event solutions company. They deliver premier photography services bound to capture the attention and hearts of clients who are looking for creative entertainment for their special event. Owing to their rich offer, high-quality photographs and captivating prints, they became a leading solution provider for all types of celebrations.

89

50%

Increase

160%

Increase

Website SEO
Hoselink SEO Report

Hoselink

Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long-term relationships with each one of them.

130

137%

Increase

7.75%

Monthly

true Online shop seo

our partners

1min read

What Is On Page SEO?

Meta-Description
1min read

Why Use Description Meta Tag?

Heading
1min read

Why are Heading Tags Important and How to Properly Use them

CSS
1min read

What is CSS and How it Benefits SEO?

1min read

How to Generate Traffic from Facebook Page

Frequently Asked Questions

Can you provide recommendations and references for your services?

Absolutely! Our years of professional experience and dedication to our clients have helped us create great relationships with numerous brands! Since they were more than satisfied with our services, they provided us with excellent references-you can find examples of our work on our website.

How do I know what kind of PPC advertising I need?

If you are not sure about your next advertising step, feel free to contact us for reliable advice. GWM specialists will get acquainted with your business and your website, and suggest the kind of advertising they estimate will be the best investment for you.

My PPC campaign budget is limited. Are you still able to help me?

We are more than happy to! We see potential in every business vision and endeavour, therefore we strive to assist our clients the best way we can. Together we can settle on an arrangement that will allow your brand to grow and gain more customers and fans, as well as eventually boost your PPC budget. Once we have earned your trust and your budget increases thanks to our PPC-ad experts, you can also consider a long-term cooperation with GWM, as well as other services we have to offer.

Why should I invest in PPC advertising?

This is advisable for multiple reasons. PPC ads are primarily budget-friendly, they produce measurable results which can be seen after very short periods after advertising initiation, they remain unaffected by the unyielding algorithmic alterations in search engines, and they draw organic traffic to your website. Moreover, they allow you to stand out among countless competitors and further develop your brand’s reputation.

What does PPC advertising imply?

The purpose of pay-per-click ads is to help a business attract more visitors to its website, which leads to better brand recognition and more purchases. The publisher of these ‘sponsored ads’ receives payment from you for every time an Internet user clicks on your ad. When you invest in PPC campaigns, your ads appear right next to organic results of a search (underneath, beside, or above them), thereby attracting more attention.

What kinds of businesses do you generally work with?

Though we largely assist small businesses in reaching their goals, we do work with firms and businesses of different sizes. So, whether you have a startup, a small business, or an entire enterprise, you are more than welcome to request our PPC services.

Does the structure of my PPC ads matter?

It goes without saying that the information your ad contains is highly significant. You want the given text to encourage a growing number of Internet users to visit your brand’s website.

What information should be included in my advert?

You can learn more about the creation and structure of a PPC ad by checking out the ‘Four-Step Process’ segment of this page.

How long will it take for the results of my PPC campaign to become visible?

Perhaps one of the greatest advantages of PPC ads is that the results become visible within a short period of time. Already the first week of the campaign, GWM experts and their clients are able to determine the ads’ efficiency, and pinpoint their biggest strengths or possible room for improvement.

I have already tried PPC advertising, but without much success. Is it recommendable for me to try again and could I achieve a different effect this time?

A well-planned PPC campaign will produce desirable results. If your previous experience was a letdown, the reasons must be associated either with the way that campaign was structured and executed, or with poorly selected keywords. The silver lining here is that we can use past omissions and oversights to see why it failed you and suggest any necessary improvements and changes to help you fully materialize your potential.

I have a PPC campaign currently in execution. Will you be able to take over or do I need to start from scratch?

Yes, we can continue an ongoing campaign. However, it is important to mention that once we have carefully analysed its setup, certain parts of its structure may have to be subject to change as we want the campaign to achieve the best effect possible. Naturally, you will be informed of all the alterations ahead.

Will I be contractually obliged to keep working with you if I am unsatisfied with campaign results?

Our contract does not impose such expectations or obligations onto our clients. Though we are always thrilled to establish long-term cooperation, if you do not think our PPC campaign is headed in the direction you have envisioned, you can back out at any point.

Are PPC ads the right choice for my business?

Our professional experience has shown us that PPC advertising campaigns are in the largest majority of cases highly beneficial to those who turn to them, regardless of the business area or industry in question. If what you are offering Internet users is likely to spark interest or curiosity in one way or another, it is also extremely likely that PPC ads are the right choice for your brand.

How much will a single click cost me?

Your cost per click will vary depending on a number of factors, such as your budget, your business sector, even the chosen keywords. The competitiveness of your keyword also affects the CPC rate, as well as your location. CPC can go from as low as 0.01$ to as high as several (tens of) dollars. It goes without saying that our primary intention is to get you as much as possible for as little as possible, and the determined cost-per-click will be both budget-friendly and convenient to you.

Is my CPC (cost per click) going to increase?

CPC increases are not fully predictable, since there are external factors and circumstances outside our control that can force your cost-per-click to shift to a certain extent. One such meddler is our clients’ competition. We must mention, though, that the usual scenario is a decrease in costs (not the other way around), because we keep perfecting your PPC campaign.

What will happen when my daily budget has run out?

When your daily budget reaches zero, your ads can no longer be presented to Internet users until the beginning of the next day. In other words, you have to wait until your next daily budget starts being spent, which is when your ads will reappear.

Is my campaign budget paid to you?

The service fee and the advertising budget are two different things. While the service fee is paid to us, your campaign budget goes directly to the PPC advertising networks. Also, any PPC accounts created in the process will carry your name and contact information, not ours, so you as the client can have full control over it in case you opt out of our PPC services.

Is the increase/decrease of your service fee tied to the increase/decrease of my advertising budget?

This is not our general practice or how we maintain business with clients. If you decide to lower or increase your PPC budget, it will not affect our service fee. We invest an equal amount of effort into small-budget and big-budget campaigns, so our rate is the same.

What will I be able to learn from your monthly report?

The monthly report we provide you with contains all the progress and budget-related information. You become acquainted with the success rate of the ongoing campaign, such as the position, the number of times your ad has come up in the search results and been viewed, how many clicks it obtained, the CPC rate, etc. If there is a particular piece of information you want specially elaborated in your report, let us know and we will undoubtedly take it into account while creating it.

Will you take into account my opinions and preferences in the development and execution of my PPC-ad campaign?

Yes, we do take into account your opinions on the matter. We consult our clients throughout the process in order to come up with a campaign which will both reflect your vision and implement our expertise and professionalism.

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Awards & Certification

Stay up-to-date with the latest industry news and keep up with your competitors.

Melbourne

Melbourne 401 Collins St,

Melbourne VIC 3000

Brisbane

2/2 Pittwin Rd N,

Capalaba QLD 4157

+61 7 3186 0370

Perth

Perth 45 St Georges Terrace,

Perth WA 6000

+61 8 6189 3430

Sydney

702/ 122 Walker Street,

North Sydney NSW 2060

+61 2 8920 0255

Adelaide

Adelaide 5 Peel St,

Adelaide SA

+61 8 7078 3634

Europe OFFICE

Dunavska 13

21000 Novi Sad, Serbia

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