Bing Ads -

The Four-Step Process of PPC Ads

SELECTION OF KEYWORDS

Well-selected keywords are of utmost importance in pay-per-click ads. As a prerequisite to success in PPC campaigns, they need to be entirely relevant in the sense of presenting precisely what you are offering your potential customers. Therefore, words with broader or vague meaning should be avoided in favour of more specific, long-tail keywords. Moreover, your keywords should not be overly competitive: if there are millions of bidders on a particular keyword, it becomes extremely difficult to reach higher rankings. Allow our GWM team of experts to get to know your brand and needs, and tailor keywords for you that will hit the bull’s eye.

DEVELOPMENT OF LANDING PAGES

Landing page creation is the second step in your PPC journey, ensuring your customers are introduced to good user experience they will eventually start associating with your brand. Landing pages are the online space where customers can find the information and solutions they need, as well as the answers to questions they may have about your service or product. GWM specialists build landing pages that focus on previously chosen keywords, thereby achieving better results in attracting Internet users. An effective PPC ad will not lead customers to a brand’s home page as it triggers an underwhelming user experience.

CREATION OF PPC ADS

Once we have settled on a range of keywords and created landing pages, we move on to writing ads for your products or services. A PPC ad requires two crucial things: it needs to contain a headline and to call Internet users to action. Your chosen keywords are most often left in bold in order to draw potential customers’ attention and are part of the ad headline. The headline can, if necessary, also contain other relevant information. The second PPC-ad element aims at motivating Internet users to ‘act’: to contact the given company, make a purchase, become a subscriber, etc.

TRACKING PROGRESS AND RESULTS

Among the main reasons PPC campaigns are in such high demand is the transparency of the achieved progress. Keeping track of the results can be done through viewing the metrics: the number of times visitors left the landing page without any activity other than browsing (bounce rate), how many times your ad has been seen (impression rates), the number of clicks it gained (also known as CTR), and other feedback. Those statistics can then be used to further improve your PPC campaign by pinpointing any previous omissions or drawbacks. Lastly, the results of PPC ads are directly visible through increased purchase rates.

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.

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Google Ads Management

Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.

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Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.

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Web Design & Development

GWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Australia

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Case studies

Over the years we’ve managed to help a number of small businesses and leading brands thrive. But you don’t have to take our word for it. Below you’ll find several digital marketing case studies that contain the data that clearly shows the results of the strategies we’ve designed for some of our previous (and current) clients. Check them out and see just how great of an impact we can make with deliberate planning and careful execution.

100%

Increase in No. of Google Ads clicks

70%

Organic sessions growth

25%

Cost per conversion reduction

Lavazza Office Coffee

seo & ppc

Lavazza is one of the most recognized coffee names in the world. An Italian brand with over 120 years of tradition, Lavazza has evolved over time and embraced new trends, while staying true to its roots. It is committed to providing quality and delicious coffee and quality coffee machines to the whole of Australia. Lavazza wanted to advertise their office coffee machines with us and we started working on their campaign in February 2019.

205

Keywords on page #1 of Google

60.41%

Organic user growth

67.68%

Organic sessions growth

Display Me

seo

Display Me is one of the most dedicated industry professionals who offer only the most innovative marketing display tools. The point is to stand out and Display Me has a range of products which will help you grab attention at any event. With more than 12 years in the industry, Display Me stocks a comprehensive range of wall frames, window sign systems, floor sign systems, brochure holders, event and exhibitions displays and many more.

Keywords on Page #1

35%

PPC revenue growth

34%

Organic revenue growth

The Blue Pod Coffee Co.

seo & ppc

The Blue Pod Coffee Co. is one of Australia’s largest workplace coffee suppliers. Blue Pod pledges to deliver the finest coffee experience to its customers. Their desire to provide only the finest espresso for everyone led to becoming a wholly-owned subsidiary of Lavazza Australia. Today, they are the only distributor of Lavazza coffee capsules in Australia. Not only do they care about offering premium coffee, but they also supply their customers with state-of-the-art espresso machines along with the full maintenance and service.

Keywords on Page #1

50%

Organic user growth

1500+

Franchise Conversions

Chatime

seo & ppc

Chatime is among the fastest-growing tea franchises in Australia. Their mission is to brew only the best possible iced teas and offer their growing range of products to a wider population. Australians can taste one of many different flavor combinations at 120 ChatimeT-Breweries across the country. Chatime teas will change the way you think about your daily cup of bliss.

40,000 month

Sessions

67% growth

Revenue

183

1st Page Rankings

Bicycles Online

seo

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

40,000 month

Sessions

5.1% average

Conversion Rate

163

1st Page Rankings

True Protein

seo

True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers - their supplements are praised for great taste and the health benefits that come without any side effects.

47% more

Organic Sessions

40% more

Users

100+

1st Page Rankings

Sydney College of English

seo

Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.

72000+ month

Sessions

7.5% average

Conversion Rate

1st Page Rankings

My Muscle Chef

seo

My Muscle Chef is Australia's best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.

1st Page Rankings

274% growth

Organic Sessions

14.4% monthly

PPC Conversion Rate

PROVIDER Plus

seo & ppc

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.

1st Page Keywords

50% increase

Online visibility

160% increase

Organic Traffic

photoboothME

seo

PhotoBoothMe is Sydney’s most creative event solutions company. They deliver premier photography services bound to capture the attention and hearts of clients who are looking for creative entertainment for their special event. Owing to their rich offer, high-quality photographs and captivating prints, they became a leading solution provider for all types of celebrations.

130

Page 1 Rankings

137% increase

Organic Traffic

7.75% monthly

Organic Conversion Rate

Hoselink

seo

Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long-term relationships with each one of them.

Frequently Asked Questions

Can you provide recommendations and references for your services?

Absolutely! Our years of professional experience and dedication to our clients have helped us create great relationships with numerous brands! Since they were more than satisfied with our services, they provided us with excellent references-you can find examples of our work on our website.

How do I know what kind of PPC advertising I need?

If you are not sure about your next advertising step, feel free to contact us for reliable advice. GWM specialists will get acquainted with your business and your website, and suggest the kind of advertising they estimate will be the best investment for you.

My PPC campaign budget is limited. Are you still able to help me?

We are more than happy to! We see potential in every business vision and endeavour, therefore we strive to assist our clients the best way we can. Together we can settle on an arrangement that will allow your brand to grow and gain more customers and fans, as well as eventually boost your PPC budget. Once we have earned your trust and your budget increases thanks to our PPC-ad experts, you can also consider a long-term cooperation with GWM, as well as other services we have to offer.

Why should I invest in PPC advertising?

This is advisable for multiple reasons. PPC ads are primarily budget-friendly, they produce measurable results which can be seen after very short periods after advertising initiation, they remain unaffected by the unyielding algorithmic alterations in search engines, and they draw organic traffic to your website. Moreover, they allow you to stand out among countless competitors and further develop your brand’s reputation.

What does PPC advertising imply?

The purpose of pay-per-click ads is to help a business attract more visitors to its website, which leads to better brand recognition and more purchases. The publisher of these ‘sponsored ads’ receives payment from you for every time an Internet user clicks on your ad. When you invest in PPC campaigns, your ads appear right next to organic results of a search (underneath, beside, or above them), thereby attracting more attention.

What kinds of businesses do you generally work with?

Though we largely assist small businesses in reaching their goals, we do work with firms and businesses of different sizes. So, whether you have a startup, a small business, or an entire enterprise, you are more than welcome to request our PPC services.

Does the structure of my PPC ads matter?

It goes without saying that the information your ad contains is highly significant. You want the given text to encourage a growing number of Internet users to visit your brand’s website.

What information should be included in my advert?

You can learn more about the creation and structure of a PPC ad by checking out the ‘Four-Step Process’ segment of this page.

How long will it take for the results of my PPC campaign to become visible?

Perhaps one of the greatest advantages of PPC ads is that the results become visible within a short period of time. Already the first week of the campaign, GWM experts and their clients are able to determine the ads’ efficiency and pinpoint their biggest strengths or possible room for improvement.

I have already tried PPC advertising, but without much success. Is it recommendable for me to try again and could I achieve a different effect this time?

A well-planned PPC campaign will produce desirable results. If your previous experience was a letdown, the reasons must be associated either with the way that campaign was structured and executed or with poorly selected keywords. The silver lining here is that we can use past omissions and oversights to see why it failed you and suggest any necessary improvements and changes help you fully materialize your potential.

I have a PPC campaign currently in execution. Will you be able to take over or do I need to start from scratch?

Yes, we can continue an ongoing campaign. However, it is important to mention that once we have carefully analysed its setup, certain parts of its structure may have to be subject to change as we want the campaign to achieve the best effect possible. Naturally, you will be informed of all the alterations ahead.

Will I be contractually obliged to keep working with you if I am unsatisfied with campaign results?

Our contract does not impose such expectations or obligations on our clients. Though we are always thrilled to establish long-term cooperation, if you do not think our PPC campaign is headed in the direction you have envisioned, you can back out at any point.

Are PPC ads the right choice for my business?

Our professional experience has shown us that PPC advertising campaigns are in the largest majority of cases highly beneficial to those who turn to them, regardless of the business area or industry in question. If what you are offering Internet users is likely to spark interest or curiosity in one way or another, it is also extremely likely that PPC ads are the right choice for your brand.

How much will a single click cost me?

Your cost per click will vary depending on a number of factors, such as your budget, your business sector, even the chosen keywords. The competitiveness of your keyword also affects the CPC rate, as well as your location. CPC can go from as low as 0.01$ to as high as several (tens of) dollars. It goes without saying that our primary intention is to get you as much as possible for as little as possible, and the determined cost-per-click will be both budget-friendly and convenient to you.

Is my CPC (cost per click) going to increase?

CPC increases are not fully predictable since there are external factors and circumstances outside our control that can force your cost-per-click to shift to a certain extent. One such meddler is our clients’ competition. We must mention, though, that the usual scenario is a decrease in costs (not the other way around) because we keep perfecting your PPC campaign.

What will happen when my daily budget has run out?

When your daily budget reaches zero, your ads can no longer be presented to Internet users until the beginning of the next day. In other words, you have to wait until your next daily budget starts being spent, which is when your ads will reappear.

Is my campaign budget paid to you?

The service fee and the advertising budget are two different things. While the service fee is paid to us, your campaign budget goes directly to the PPC advertising networks. Also, any PPC accounts created in the process will carry your name and contact information, not ours, so you as the client can have full control over it in case you opt-out of our PPC services.

Is the increase/decrease of your service fee tied to the increase/decrease of my advertising budget?

This is not our general practice or how we maintain business with clients. If you decide to lower or increase your PPC budget, it will not affect our service fee. We invest an equal amount of effort into small-budget and big-budget campaigns, so our rate is the same.

What will I be able to learn from your monthly report?

The monthly report we provide you with contains all the progress and budget-related information. You become acquainted with the success rate of the ongoing campaign, such as the position, the number of times your ad has come up in the search results and been viewed, how many clicks it obtained, the CPC rate, etc. If there is a particular piece of information you want specially elaborated in your report, let us know and we will undoubtedly take it into account while creating it.

Will you take into account my opinions and preferences in the development and execution of my PPC-ad campaign?

Yes, we do take into account your opinions on the matter. We consult our clients throughout the process in order to come up with a campaign which will both reflect your vision and implement our expertise and professionalism.

Bing Ads

Let Your Voice Be Heard By A Wider Audience

Premium landing page design is included at no extra cost to improve the conversion rate and make your campaign work.

We operate on a month to month basis because we believe in providing the best value and service and letting the work speak for itself.

If we do not meet our guarantee we will work for free until we do!

If you find an Australian company that provides a better value in terms of work, content creation and result, we'll match it and beat it by 10%.

You can pause your campaign with us at any time, just send us an email.

You will never have to pay any cancellation/exit fee with us.

Everything we do will be shared directly with you, we refuse to hide anything!

Our dashboard will keep you up to date with the progress of your campaign, and you will not be wondering what is happening.

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How it works

Google Adwords

Facebook ADS

Remarketing Services

PPC Audit

Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

The Four-Step Process of PPC Ads

SELECTION OF KEYWORDS

DEVELOPMENT OF LANDING PAGES

CREATION OF PPC ADS

TRACKING PROGRESS AND RESULTS

Landing Pagecreation

Frauddetection

Conversiontracking

Why Let Your Business Absorb the Perks of Bing Ads?

Success stories

Ben Kierath

"GWM has a genuine passion for you to succeed"

Ziad

"Within a Short Period of Time We Had 18 Keywords on Page #1"

Scott Epp

"We Achieved Both the #1 and #2 Google Ranking for Our Key Search Term"

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Google Ads Management

Content Creation

Web Design & Development

Client Testimonials

Ben Kierath

Scott Epp

Ziad

Our design portfolio

Case studies

Increase in No. of Google Ads clicks

Organic sessions growth

Cost per conversion reduction

seo & ppc

Keywords on page #1 of Google

Organic user growth

Organic sessions growth

seo

Keywords on Page #1

PPC revenue growth

Organic revenue growth

seo & ppc

Keywords on Page #1

Organic user growth

Franchise Conversions

seo & ppc

Sessions

Revenue

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

Organic Sessions

Users

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

1st Page Rankings

Organic Sessions