more than 300 contextual online mentions
True Protein
The True Protein SEO case study covers large lifts in organic visits and users after GWM built the search programme. See what the campaign involved from the outset.
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Case study
True Protein
SEO CASE STUDY
163 Keywords on Page #1
320% Increase in Organic Visits
290% Boost in the Number of Users
About the Client
True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers, their supplements are praised for great taste and the health benefits that come without any side effects.
The True Protein work shows how far you can go when search copy, categories and intent stay aligned. That is the brief we take into SEO Sydney projects for other businesses facing supplement and flavour searches that would otherwise go to a marketplace.
About the campaign
Green Web Marketing set up a personalised SEO marketing campaign that will keep True Protein at the top of its industry. Together, we defined the following goals:
- Grow the number of page #1 ranking keywords
- Grow the number of website users
- Improve organic traffic revenue
- Boost website visibility
- Increase the number of conversions
- Elevate website in Google Search results
Services provided
To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank True Protein website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, higher conversion rate, and increased revenue.
Workflow
With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.
Keyword analysis
Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.
Link building
It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.
Reporting and monitoring
As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.
The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.
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Results
306
619
more than 600 referring domains
619
30 000
added 30K users/month
30 000
104
more than 100 keywords rank on position #1 of Google
104
500
more than 500 backlinks created
500
4x
quadrupled the revenue in 2 yers
4x
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Hear it from our clients
There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.
Ben KierathCEO and Founder of Hoselink & True Protein
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Jan 2027
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Contact Us
So, have we got your attention? Do you feel as though we could be exactly what you’re looking for? If so, get in touch with us. Send your inquiry to us, and a friendly member of the team will get back to you as soon as possible. Or, if you would rather not wait for an email and would like to call us directly, we encourage you to do so.
Our offices are in Melbourne, Sydney, Brisbane and Europe, so we encourage you to get in touch with the office that you think will work best for you based on your location. If you’re a little phone shy, don’t worry, our team is super friendly and will make you feel at ease within seconds, we don’t bite!
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FAQ
This page is the True Protein SEO case study. It covers the client, the campaign and the results recorded for that period. Use the figures published here as the record of this campaign, not as a forecast for another supplement brand.
True Protein is an Australian ecommerce brand. The case study is relevant if you run a catalogue site and want to see how SEO was approached for product search.
The services provided are listed on this page. Ecommerce SEO typically includes technical work, stronger product and category pages and content, and the write up shows what applied here.
The timeline is part of the story on this page. Catalogue SEO usually needs months of consistent work because Google has many product URLs to recrawl.
Not automatically. Catalogue size, competition and the starting site all differ. The case study shows what was possible for True Protein. Your plan would be based on your own store.
Check the services named on the page. Some campaigns include design or other channels, and the write up will say if that was in scope.
No. They describe the period of the case study. Search features change, so treat the page as evidence of the work rather than a current scoreboard.
Hoselink is another ecommerce write up, and the main case studies index lists further examples. Other cases are also linked at the bottom of this page.
Call 1800 170 681 or use the contact form. The first conversation looks at your catalogue and goals and does not require you to go ahead.
SEO with GWM is starting from $595/m. Larger catalogues take more work than a small site, so the quote follows what we see in your store.