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MY MUSCLE CHEF: A #1 SMALL BUSINESS SEO SUCCESS STORY
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starting from $595/m
There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.
Ben Kierath
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starting from $595/m
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We agree the scope in writing, report against it every month and keep working on the agreed items.
If you find an Australian company that provides a better value in terms of work, content creation and result, we'll match it and beat it by 10%.
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Case study
My Muscle Chef
SEO CASE STUDY
91 Keywords on Page #1
315% Increase in Visibility
89% Increase in Organic Traffic
About the Client
My Muscle Chef is Australia’s best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.
About the campaign
Though My Muscle Chef was already recognised on an international level, they got in touch with Green Web Marketing to further grow their reputation and increase their reach. Together, we defined the following goals:
- Increase the number of backlinks
- Grow the number of organic visitors
- Improve conversion rates and revenue
- Boost website visibility
- Grow the number of page #1 ranking keywords
Services provided
To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank the My Muscle Chef website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, higher conversion rates, and increased revenue.
Workflow
With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.
Keyword analysis
Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.
Link building
It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.
Reporting and monitoring
As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.
The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.
Why businesses switch to GWM
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1,000+
Trusted by 1,000+ businesses
Small and medium businesses have trusted GWM since 2016.
One team. No revolving door.
No constantly changing account managers. No re-explaining your goals to new junior staff.
More done. One campaign.
Everything your business needs from one team:
- SEO
- Google Ads
- Website development
- Graphic design
- AI search improvements
- A dedicated AI agent
Results
306
619
more than 600 referring domains
619
30 000
added 30K users/month
30 000
104
more than 100 keywords rank on position #1 of Google
104
500
more than 500 backlinks created
500
4x
quadrupled the revenue in 2 yers
4x
Other cases
Hear it from our clients
There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.
Ben KierathCEO and Founder of Hoselink & True Protein
Switching to GWM
Move to GWM. Save more. Pay later.
30 to 40%
Switch and save 30 to 40%
Clients typically save 30 to 40% moving their SEO or Google Ads to GWM, and gain a broader team and more services.
Done for you
We handle the move
Account access, tracking and campaign handover. We take care of the switch.
Jan 2027
Try us before you pay
Start now. Happy to continue? Your first GWM payment starts in January 2027.
Contact Us
So, have we got your attention? Do you feel as though we could be exactly what you’re looking for? If so, get in touch with us. Send your inquiry to us, and a friendly member of the team will get back to you as soon as possible. Or, if you would rather not wait for an email and would like to call us directly, we encourage you to do so.
Our offices are in Melbourne, Sydney, Brisbane and Europe, so we encourage you to get in touch with the office that you think will work best for you based on your location. If you’re a little phone shy, don’t worry, our team is super friendly and will make you feel at ease within seconds, we don’t bite!
1800 170 681Work with us
FAQ
My Muscle Chef reached 91 keywords on page one, with a 315% increase in visibility and an 89% increase in organic traffic. The goals included more backlinks, more organic visitors, better conversion rates and revenue, and more page one rankings.
Target the searches people make when choosing meals, such as high protein meals, meal prep delivery and diet specific options, plus location based delivery searches. Useful nutrition content, strong product pages and reviews all help. Delivery areas should be clear on the site.
Yes. Better targeted keywords bring visitors who are more likely to buy, and on page improvements make it easier for them to order. In the My Muscle Chef campaign, improving conversion rates and revenue was a core goal alongside traffic growth, because more visitors only matter if more of them become customers.
Even recognised brands miss out when they don't appear for the broader searches new customers make. Raising visibility across non brand searches brings in people who haven't heard of you yet, which is where much of the growth comes from.
The short answer is that our SEO is starting from $595/m. What you'll pay for a food brand campaign depends on your goals and how competitive your market is. That price is backed by experience: more than 1,000 small and medium businesses have been our clients since 2016. Big budgets don't always win, either: we've ranked clients above Bunnings and Officeworks. We're on 1800 170 681 whenever you're ready.