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BICYCLES ONLINE: A #1 SMALL BUSINESS SEO SUCCESS STORY
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starting from $595/m
There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.
Ben Kierath
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starting from $595/m
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We operate on a month to month basis because we believe in providing the best value and service and letting the work speak for itself.
We agree the scope in writing, report against it every month and keep working on the agreed items.
If you find an Australian company that provides a better value in terms of work, content creation and result, we'll match it and beat it by 10%.
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Case study
Bicycles Online
SEO CASE STUDY
183 Keywords on Page #1
90% Increase in Organic Visits
90% Boost in the Number of Users

About the Client
Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web, specially designed to make you knowledgeable and confident about every product they sell.
About the campaign
Green Web Marketing set up a personalised SEO marketing campaign that will keep Bicycles Online at the top of its industry. Together, we defined the following goals:
- Grow the number of page #1 ranking keywords
- Grow the number of website users
- Improve organic traffic revenue
- Boost website visibility
- Increase the number of conversions
- Elevate website in Google Search results
Services provided
To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank Bicycles Online website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, higher conversion rate, and increased revenue.
Workflow
With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.
Keyword analysis
Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.
Link building
It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.
Reporting and monitoring
As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.
The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.
Why businesses switch to GWM
More reasons to switch
1,000+
Trusted by 1,000+ businesses
Small and medium businesses have trusted GWM since 2016.
One team. No revolving door.
No constantly changing account managers. No re-explaining your goals to new junior staff.
More done. One campaign.
Everything your business needs from one team:
- SEO
- Google Ads
- Website development
- Graphic design
- AI search improvements
- A dedicated AI agent
Results
104
Other cases
Hear it from our clients
There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.
Ben KierathCEO and Founder of Hoselink & True Protein
Switching to GWM
Move to GWM. Save more. Pay later.
30 to 40%
Switch and save 30 to 40%
Clients typically save 30 to 40% moving their SEO or Google Ads to GWM, and gain a broader team and more services.
Done for you
We handle the move
Account access, tracking and campaign handover. We take care of the switch.
Jan 2027
Try us before you pay
Start now. Happy to continue? Your first GWM payment starts in January 2027.
Contact Us
So, have we got your attention? Do you feel as though we could be exactly what you’re looking for? If so, get in touch with us. Send your inquiry to us, and a friendly member of the team will get back to you as soon as possible. Or, if you would rather not wait for an email and would like to call us directly, we encourage you to do so.
Our offices are in Melbourne, Sydney, Brisbane and Europe, so we encourage you to get in touch with the office that you think will work best for you based on your location. If you’re a little phone shy, don’t worry, our team is super friendly and will make you feel at ease within seconds, we don’t bite!
1800 170 681Work with us
FAQ
Bicycles Online reached 183 keywords on page one of Google, with a 90% increase in organic visits and a 90% boost in the number of users. The campaign started with keyword analysis and on page changes, then focused heavily on link building from prominent sites, backed by monthly reporting.
Map keywords to each category, like road, mountain and electric bikes, then to parts, accessories and clothing. Write helpful buying content, keep product pages unique and fast, and earn links from cycling sites and publications. Seasonal demand and model years also shape the content plan.
Once the on page basics were in place, authority was what separated Bicycles Online from bigger competitors. Links from respected sites with real audiences lifted rankings and also brought referral visitors and brand awareness, which is a useful side effect for a retailer.
Yes. Specialists often know their products better and can create more useful content than general retailers. With a clear site structure and strong links, a focused store can rank on page one for a wide range of product and category searches, as this campaign shows.
Green Web Marketing's SEO is starting from $595/m, billed month to month. We'll scope an ecommerce campaign like this around your targets and your budget. Our client list has grown past 1,000 small and medium businesses since 2016. For several clients, that work has put them ahead of Bunnings and Officeworks in the search results. Call 1800 170 681 for an honest quote.























































