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Case study

Bicycles Online

Published 22 November 2019

SEO CASE STUDY

183 Keywords on Page #1

90% Increase in Organic Visits

90% Boost in the Number of Users

Bicycles online

About the Client

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web, specially designed to make you knowledgeable and confident about every product they sell.

About the campaign

Green Web Marketing set up a personalised SEO marketing campaign that will keep Bicycles Online at the top of its industry. Together, we defined the following goals:

  • Grow the number of page #1 ranking keywords
  • Grow the number of website users
  • Improve organic traffic revenue
  • Boost website visibility
  • Increase the number of conversions
  • Elevate website in Google Search results

Services provided

To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank Bicycles Online website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, higher conversion rate, and increased revenue.

Workflow

With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.

Keyword analysis

Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.

Link building

It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.

Reporting and monitoring

As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.

The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.

Why businesses switch to GWM

More reasons to switch

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Results

Case result img

306

more than 300 contextual online mentions

306

Case result img2

619

more than 600 referring domains

619

Case result img3

30 000

added 30K users/month

30 000

Case result img4

104

more than 100 keywords rank on position #1 of Google

104

Case result img5

500

more than 500 backlinks created

500

Case result img6

4x

quadrupled the revenue in 2 yers

4x

Other cases

Hear it from our clients

There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.

Ben KierathCEO and Founder of Hoselink & True Protein

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FAQ

  • Bicycles Online reached 183 keywords on page one of Google, with a 90% increase in organic visits and a 90% boost in the number of users. The campaign started with keyword analysis and on page changes, then focused heavily on link building from prominent sites, backed by monthly reporting.

1,000+

Trusted by 1,000+ businessesSmall and medium businesses have trusted GWM since 2016.

  • Outrank the biggest names
  • Switch and save 30 to 40%
  • Try us before you pay
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  • One team. No revolving door.
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  • We handle the move
  • More done. One campaign.