GWM SEO - Bicycles Online SEO Case Study

About the Client

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

About the campaign

Green Web Marketing set up a personalised SEO marketing campaign that will keep Bicycles Online at the top of its industry. Together, we defined the following goals:

Grow the number of page #1 ranking keywords
Grow the number of website users
Improve organic traffic revenue
Boost website visibility
Increase the number of conversions
Elevate website in Google Search results

Services provided

To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank Bicycles Online website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, higher conversion rate, and increased revenue.

Workflow

With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.

Keyword analysis

Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.

Link building

It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.

Reporting and monitoring

As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.

The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.