We feel sorry for anyone trying to select a digital agency for their business. How could you possibly decipher all the information and promises out there. The industry is crammed with so much data, graphs, reports, blogs, seminars, articles and magic tricks. It must be totally overwhelming for someone trying to find the right supplier. Meta tags, alt tags, algorithms, blogs, podcasts, content indexing, CPC, SEO, CTA, PBNs, CTR, SERPs, Analytics, 404 error codes, and the list goes on.
If you’re new to using digital marketing in your business, then it must feel awfully daunting. You know that your business needs to get into the digital and search engine space because many of your competitors are already there, but how on earth do you know where to spend the money, let alone selecting a digital agency to work with.
On the other hand, if you’re one of the many businesses that have been badly burnt by a previous SEO supplier, then we can empathise with your scepticism towards the outrageous promises made by many agencies. At GWM, we like to let our results do the talking There are no lock-in contracts, cancellation fees or minimum notice periods, just a guarantee that we will keep on working, for free if necessary, to deliver on our promises.
Even the most resourced agencies have a lot to keep up with when you consider there are 200 ranking factors outlined by Google. Yes, two hundred, and with algorithms being updated daily, not even Sergey Brin (the Google God) could possibly understand every SEO trick.
There are many digital agencies that will charge a fortune for their services with the promise of transforming your business. And many of these agencies may deliver on these promises and generate great leads for your business. However, we implore you to do your own homework and ask what you get for your hard-earned money.