#1 SMALL BUSINESS WEBSITE DESIGN IN BRISBANE

At GWM, we make sure to enrich your website design with custom visuals and iconography that clearly represents the story behind your brand. We create only top quality visuals, photos, animations or videos, whatever you wish, which will, in combination with personalised and relevant copy, align with your target customer’s profile. If you take a look at our work, you’ll see that we always design differentiated sections and eye-catching transitions which enable first-time visitors to navigate your website with easy and quickly find their way to your product pages or services.

Having the opportunity to create so many websites for a diverse range of clients, we had some room to test different approaches to web design and development. Each new website we created we used as a chance to test users’ reaction to certain colour schemes, fonts, and other static and dynamic elements, all in an effort to determine whether there are certain guidelines and practices that are common in all industries. And although every business website needs to be created with individualism in mind, we have discovered that a certain position of website elements and aspects of visual design users find more appealing. We use this knowledge as a base for all our work, which we then customise to build a website that is in line with your brand but at the same time offers a familiar interface users will find easy-to-use.

As we are an experienced team of digital marketing professionals, we understand the importance of creating a website that appeals to both users and search engines. In some aspects, unfortunately, the two have different tastes, which makes it even challenging for website owners to decide which elements to include. That is why it is best to entrust the creation of your online business presentation with web design veterans from Brisbane who know how to balance the two. GWM has dozens of satisfied clients in its portfolio, all which have achieved stellar results, and the website surely helped on their way to business success.

While it may not be considered a design aspect of the website, content is certainly a crucial element that needs to be carefully implemented into the wireframe. In today’s day and age, the copy you write is not intended for the users’ eyes only, search engines are going to rate it as well and believe us, impressing them is not that easy. For this reason, GWM offers its SEO writing services which cover keyword research, analysis, and copywriting. As a result, you will receive a text that will not only clearly state what you, your products and services are all about, but it will also be optimised for the most relevant keywords. All this will aid in improving your ranking, hopefully placing you higher than your competitors in search results.

Finally, it is important to remember that we are more than just a web design company in Brisbane. Our team consists of digital marketing experts who are ready to work around the clock to deliver SEO, PPC, content marketing, social media, and other online marketing solutions. If you wish, upon launching your website, we can devise bullet-proof strategies that will boost your business operations and help you achieve greater results in less time. We will sit together to define the goals and provide regular reports on the milestones we achieve so that you are aware of the return on investment you receive.

We are ready to customise our service in such a way that it meets your needs and fits your budget. Don’t need the perks that come with our premium package? Not a problem, we will set aside the time to agree on the most necessary elements and still build you an online property that will satisfy your and your business requirements. We are honest, fair, and transparent, with one goal in mind, to deliver a website design that will help you convert the majority of your visitors into regular, paying customers.

In order for a website to be in line with your brand and image you are building for your business, we set up an initial meeting during which we will learn more about you, your products and services. This allows us to better define your target audience and brand voice, as well as identify unique selling propositions.

All this information will help us to come up with a basic structure of the website which needs to clearly outline the information your future clients will want to read before deciding whether you are the business they want to work with.

Our goal for the first meeting is to get a clear picture of your needs that will allow us to move on to the next stage, market research and competitor analysis.

Before the beginning of the development phase,  it is crucial to define a solid structure of the website, that is, create a sitemap. As a visual representation of your website, it will help users better navigate through your website and discover the information they were looking for in the first place.

But it is not just about satisfying the needs of your visitors. Here at GWM, we explain to all of our clients that a sitemap is the key component of every SEO strategy. It allows search engines to crawl through your pages easier and gain understanding of what the site is about. If strategically structured, a sitemap will help your ranking efforts significantly. As such, it is one of the most powerful communication tools between the webmasters and the search engines.

Once the structure is in place and you are certain that all the elements, info about you, your business, products, and services is included, we move on to the development phase.

Once we have a sitemap in place, we can move on to creating the wireframe for each page and thus clearly define the position of all website elements. The colours and fonts we use will be carefully chosen to match your brand’s visual identity. When it comes to visual elements, not only will we select the most appropriate high quality stock photographs (if necessary), we will design custom graphic elements to further enrich the visual appeal of your pages.

If you already have the content you want to incorporate into the website, we will gladly work around it.

However, if you require our content services in addition to Brisbane web design and development, our team of native English speakers will write copy optimised for search engines. Once we have the first draft, we will send it over to you to approve and give feedback. Only after you are 100 per cent satisfied with the final look and feel of your online address will we schedule an official website launch date.

After we perform the final tests, we will launch the website and, if you wish, hand it over to you to manage it on your own. We will use an accessible CMS so that you can make changes on your website and blog even if you don’t have any website management experience.

But if you want our team to take over and make sure the website is operating at its fullest potential at all times, know that we are more than happy to help! Our team has experience managing websites for a diverse range of businesses from different industries. We will make the necessary updates and provide a regular monthly (or a more frequent) report. Bear in mind that we are more than just a website design agency, we are a team of digital marketing experts who can offer a range of services to aid you in growing your business in the online and offline world.