facebook advertisingfacebook ppcsocial media ppcgoogle adsppcsocial media marketing

9 min read
How to Develop a Unique Digital Marketing Strategy for E-Commerce

PPC articles covering Google Ads, Facebook advertising and how paid search should sit beside SEO. Written for people who watch every dollar. Read the latest posts.
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facebook advertisingfacebook ppcsocial media ppcgoogle adsppcsocial media marketing

9 min read
How to Develop a Unique Digital Marketing Strategy for E-Commerce
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1800 170 681Pay per click, or PPC, is online advertising where you pay only when someone clicks your ad. Google Ads, Microsoft Advertising and social platforms all use it. It's popular because you can target specific searches or audiences, set your own budget and see results quickly.
Look at conversions and cost per conversion, not just clicks. Make sure calls and forms are tracked properly, then check which keywords and ads bring enquiries. If spend rises but leads don't, it's time to tighten targeting, add negative keywords or improve your landing page.
Usually not. PPC stops the moment you stop paying, while SEO keeps working. Running both gives you more space on the results page and protects you if click costs rise. Ad data also helps you pick the best keywords for SEO.
The short answer is that our SEO is starting from $595/m. That price is backed by experience: more than 1,000 small and medium businesses have been our clients since 2016. Big budgets don't always win, either: we've ranked clients above Bunnings and Officeworks. What you'll pay for SEO alongside PPC depends on your goals and how competitive your market is. We're on 1800 170 681 whenever you're ready.
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Trusted by 1,000+ businessesSmall and medium businesses have trusted GWM since 2016.