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9 min read
How to Develop a Unique Digital Marketing Strategy for E-Commerce
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PPC posts about paid search, from Google Ads to related paid social notes, written for people who review every click. Read the latest posts and compare your account.
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content marketingcontent creationdigital marketinggoogle adsppcsocial media marketingseo
10 min read
Digital Marketing Guide for Small and Mid-Size Businesses 2020
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FAQ
Start with a budget that can buy enough clicks to learn something within a month, based on typical click costs in your industry. Too little budget spread across many keywords gives no clear answers. Focus on a few high intent keywords first, then expand once you know what converts.
It depends heavily on industry, offer and what counts as a conversion. Lead generation campaigns often see higher rates than ecommerce. Compare against your own past results and improve your landing pages and targeting, rather than chasing a generic benchmark.
If you have time to learn and monitor campaigns weekly, managing a small account yourself is possible. As budgets grow, mistakes get expensive, and specialists usually pay for themselves through better targeting, ad copy and bidding. Either way, keep ownership of your ad account.
Our SEO plans are starting from $595/m. Since 2016, more than a thousand small and medium businesses have chosen us to look after their SEO. Along the way we've pushed clients above household names like Bunnings and Officeworks. For SEO next to your PPC campaigns, we quote on your keywords, competitors and starting point rather than a one size fits all package. Ring 1800 170 681 for a free chat about your plans.