facebook advertisingfacebook ppcsocial media ppcgoogle adsppcsocial media marketing
9 min read
How to Develop a Unique Digital Marketing Strategy for E-Commerce
social media ppc
Articles on social media PPC, covering paid campaigns on social platforms and how they differ from search ads. Read the latest posts before you raise a budget here.
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social media ppc
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FAQ
Social media PPC means paid ads on platforms like Facebook, Instagram, LinkedIn and TikTok, where you pay for clicks, views or results. You can target people by location, interests, job and behaviour. It's useful for reaching customers who haven't started searching yet.
LinkedIn is usually best for reaching decision makers by job title, industry and company size, though clicks cost more. Facebook can still work for B2B with good targeting and is often cheaper. Test both with small budgets before committing. Track leads.
Use bold, clear visuals or short videos that show the product or result in the first second, add captions for sound off viewing and lead with the benefit. Keep text short. Real people and real results usually beat polished stock imagery.
Plans are starting from $595/m, and you're never locked in. We've been doing this since 2016, for well over a thousand small and medium businesses. Big budgets don't always win, either: we've ranked clients above Bunnings and Officeworks. Bigger or more competitive campaigns for SEO alongside social advertising cost more, while smaller local ones often stay close to the starting price. Give us a ring on 1800 170 681 and we'll talk it through.