facebook advertisingfacebook ppcsocial media ppcgoogle adsppcsocial media marketing
9 min read
How to Develop a Unique Digital Marketing Strategy for E-Commerce
facebook ppc
Facebook PPC articles that look at paying for attention in a way that still respects budget and intent. Useful beside organic social notes. Skim the key tips here.
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facebook ppc
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FAQ
Both are possible. You can choose to be charged per impression or, for some objectives, per click. In practice, most campaigns optimise for results like leads or purchases, and Meta charges by impression while aiming for those results. Watch cost per result rather than just cost per click.
It varies by industry and objective, but around one percent is a common benchmark for link click through rate. More important is whether those clicks turn into leads or sales. Strong creative and tight targeting usually lift both. Refresh creative every few weeks.
They do different jobs. Google Ads reaches people already searching for what you sell, so intent is high. Facebook reaches people based on interests before they search, which is great for awareness and offers. Many businesses use Google for demand capture and Facebook for demand creation.
SEO with GWM is starting from $595/m. Your quote for SEO compared with paid social reflects the size of your site and the competition you're up against. Since 2016, over 1,000 small and medium businesses have put their search rankings in our hands. We've even helped clients beat Bunnings and Officeworks on Google. Call 1800 170 681 for an honest quote.