facebook advertisingfacebook ppcsocial media ppcgoogle adsppcsocial media marketing
9 min read
How to Develop a Unique Digital Marketing Strategy for E-Commerce
google ads
GWM articles on Google Ads covering account structure, search queries and landing pages. Written for people who want fewer wasted clicks. Read the latest posts.
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If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.
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google ads
content marketingcontent creationdigital marketinggoogle adsppcsocial media marketingseo
10 min read
Digital Marketing Guide for Small and Mid-Size Businesses 2020
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Clients typically save 30 to 40% moving their SEO or Google Ads to GWM, and gain a broader team and more services.
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Jan 2027
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FAQ
Quality Score is Google's rating, from one to ten, of how relevant your keywords, ads and landing pages are to each search. Higher scores usually mean lower costs per click and better ad positions. Improving ad relevance and landing page experience is the most reliable way to lift it over time.
Often yes, because competitors may bid on it and brand clicks are usually cheap and convert well. It also lets you control the message and offers people see. If no one else is bidding and you rank first organically, you can test pausing it and watch what happens to total enquiries.
Negative keywords stop your ads showing for searches you don't want, such as free, jobs or unrelated products. Adding them regularly is one of the simplest ways to cut wasted spend. Review your search terms report every week or two and add anything irrelevant as a negative.
Plans are starting from $595/m, and you're never locked in. Over a thousand small and medium Australian firms have worked with us since 2016. We've seen smaller clients rank above national chains like Bunnings and Officeworks. Bigger or more competitive campaigns for SEO compared with Google Ads cost more, while smaller local ones often stay close to the starting price. Ring 1800 170 681 for a free chat about your plans.