content marketingcontent creationdigital marketinggoogle adsppcsocial media marketingseo

10 min read
Digital Marketing Guide for Small and Mid-Size Businesses 2020

Posts on content creation, from choosing a topic to drafting something worth publishing. Aimed at teams who need pages that work in search. Browse the related notes.
If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.






















Tag
content marketingcontent creationdigital marketinggoogle adsppcsocial media marketingseo

10 min read
Digital Marketing Guide for Small and Mid-Size Businesses 2020
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1800 170 681Service and product pages that answer buying questions, how to guides, comparison pages, local pages, FAQs and case studies tend to work best. Video and images help too when they're properly described. The right mix depends on what your customers search for, so we start every content plan with keyword research rather than guesswork.
Start with the questions customers ask you by phone and email. Then check Google's autocomplete, the People Also Ask box and forums like Reddit for how people phrase those questions. Look at what competitors rank for that you don't. Within an hour you'll usually have more ideas than you can write in a year.
Ideally someone who understands both your business and how search works. Business owners know the subject best but rarely have time. A good arrangement is for you to share knowledge in a short call while a writer turns it into polished pages. That keeps the expertise genuine and the workload light.
You can get started with us starting from $595/m. Over a thousand small and medium Australian firms have worked with us since 2016. We've seen smaller clients rank above national chains like Bunnings and Officeworks. The final price for content creation with SEO comes down to how much work your site needs. Call 1800 170 681 for an honest quote.
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Trusted by 1,000+ businessesSmall and medium businesses have trusted GWM since 2016.