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Case study
Chatime
SEO & PPC case study
41 Keywords on Page #1
50% Organic user growth
1.500+ Franchise Conversions
About the Client
Chatime is among the fastest-growing tea franchises in Australia. Their mission is to brew only the best possible iced teas and offer their growing range of products to a wider population. Australians can taste one of many different flavor combinations at 120 ChatimeT-Breweries across the country. Chatime teas will change the way you think about your daily cup of bliss.
About the campaign
Together with Chatime™, we’ve set up a personalized SEO and Google Ads campaigns. The main goal was to disrupt the Australian freshly brewed iced tea and franchise market in the long-run. With the primary campaign goals in mind, we’ve invested our time and efforts into the following:
- Increase brand awareness
- Maximize revenue from PPC campaign
- Increase organic reach
Workflow:
With that in mind, our team formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building as well as a unique optimization strategy that would focus on Tea franchise and Bubble-tea franchise keywords and ads. Furthermore, we’ve developed a strategy for a more direct approach via an E-mail campaign, which gave excellent results.
Keyword analysis (SEO)
An effective SEO campaign starts with in-depth keyword analysis, research, and mapping of terms relevant to Chatime campaign goals. These goals are always specific and tailored to suit the client’s initial input. After our original analysis and the client’s input, we’ve managed to shortlist the set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). The initial on-page setup helps boost rankings in most cases, depending on the competition in the industry.
Link building
It was decided that the core task of the Chatime SEO campaign will be placed upon link building efforts and results. An effective link building campaign provides tangible results over time and results in an increase in domain rating and ranking of the client’s domain. To achieve this boost, we decided to build links on prominent websites with good authority and audience. Link building efforts also deliver an increase in brand awareness as well through referrals and evergreen content pieces.
Keyword analysis (PPC)
We ran an in-depth keywords analysis for the terms that the client wanted to rank for. We kept in mind that Chatime’s brand should come up for more generic ice-tea related enquiries, as well as for the ones mentioning specific ice-tea kinds. Furthermore, it was essential to keep the ads from appearing for ice-tea sales search terms, having in mind that franchise-related keywords were the main goal.
Ads campaign structure
Our starting point was to divide search campaigns per location and the ad groups per keyword type. In addition, we have created one Gmail campaign with specific audience targeting. All ads led to the client's website with a call-to-action ‘Become a Chatime Franchise’.
Ads
We made sure that each ad group had at least two active expanded text ads, and responsive ads. When writing the ad copy, we made sure that it is relevant, highlights what makes Chatime stand out in comparison to their competitors and has a clear call-to-action. Proper capitalization, punctuations, etc. are also an essential part of our ad copies.
Reporting and monitoring
To understand if the SEO and Google Ads efforts are working, we closely monitor the results. As with any other client or campaign, we observe and analyze every step of the campaign. Our main goal is to deliver promised results so we streamline everything towards delivery. With the help of an interactive reporting dashboard, the results are easy to understand and our clients can check up on their progress any time.
50
75K
Over 75,000 clicks
75K
41
More than 40 keywords rank on position #1 of Google
41
1544
Over 1.500 conversions
1544
162
More than 150 backlinks created
162
2%
2% Conversion rate
2%
Hear it from our clients
There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.
Ben KierathCEO and Founder of Hoselink & True Protein
Switching to GWM
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Jan 2027
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Contact Us
So, have we got your attention? Do you feel as though we could be exactly what you’re looking for? If so, get in touch with us. Send your inquiry to us, and a friendly member of the team will get back to you as soon as possible. Or, if you would rather not wait for an email and would like to call us directly, we encourage you to do so.
Our offices are in Melbourne, Sydney, Brisbane and Europe, so we encourage you to get in touch with the office that you think will work best for you based on your location. If you’re a little phone shy, don’t worry, our team is super friendly and will make you feel at ease within seconds, we don’t bite!
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FAQ
Chatime reached 41 keywords on page one, grew organic users by 50% and recorded more than 1,500 franchise conversions. The campaign also delivered over 75,000 clicks, a 2% conversion rate and more than 150 backlinks, all aimed at growing awareness of the brand in the Australian iced tea and franchise market.
Prospective franchisees research online for months before they apply. Ranking for franchise opportunity searches, with clear pages on the investment, training, support and available locations, puts your brand in front of them while they compare options. Paid ads can then capture people who are ready to enquire right now.
Give each store accurate local details through its own Business Profile and location page, while the main site builds authority for brand and franchise searches. Consistent names, addresses and phone numbers across every outlet help Google and customers trust the network, and stop stores competing against each other in results.
Google Ads was used to maximise revenue from paid campaigns and to support brand awareness while organic reach grew. Paid search is especially useful for franchise enquiries, where timing matters and each conversion is valuable. Running ads and SEO together also showed which searches were worth chasing organically.
Entry level SEO with us is starting from $595/m, and plans scale up from there. Since 2016, over 1,000 small and medium businesses have put their search rankings in our hands. We've seen smaller clients rank above national chains like Bunnings and Officeworks. A franchise campaign is priced on what your business actually needs, so you won't pay for extras you don't use. For a clear figure, call 1800 170 681.