more than 300 contextual online mentions
Sydney College Of English
See how Sydney College of English worked with GWM on a targeted SEO campaign to strengthen search presence. Read the case study for the full outline of that work.
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Case study
Sydney College Of English
SEO CASE STUDY
100+ Keywords on Page #1
600% Increase in Visibility
47% Increase in Organic Visits
About the Client
Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.
Looking at Sydney College of English, the lesson is that a language school still has to earn every useful query. Applying that commercially is the job of SEO Sydney work shaped around course and intake searches from students comparing schools in the city.
GOALS
To establish its dominance, Sydney College of English reached out to Green Web Marketing to set up a personalised SEO marketing campaign. Together, we defined the following goals:
- Grow the number of page #1 ranking keywords
- Grow the number of website users
- Improve organic traffic revenue
- Boost website visibility
Services provided
To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank Sydney College of English website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, a higher conversion rate, and increased revenue.
Workflow
With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.
Keyword analysis
Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.
Link building
It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.
Reporting and monitoring
As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.
The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.
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Results
306
619
more than 600 referring domains
619
30 000
added 30K users/month
30 000
104
more than 100 keywords rank on position #1 of Google
104
500
more than 500 backlinks created
500
4x
quadrupled the revenue in 2 yers
4x
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Contact Us
So, have we got your attention? Do you feel as though we could be exactly what you’re looking for? If so, get in touch with us. Send your inquiry to us, and a friendly member of the team will get back to you as soon as possible. Or, if you would rather not wait for an email and would like to call us directly, we encourage you to do so.
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FAQ
This page reports the campaign results published for Sydney College of English, including the visibility and organic visit changes shown at the top of the write up. Those figures belong to this client and this period.
It is an English college, so the case study is useful if you run an education or training organisation that needs to be found when people search for courses.
The page sets out the goals, the services provided and the results. Education sites often need clear course pages and strong technical foundations, and the write up explains what applied here.
Look at the starting point, the goals and how results were measured. Do not copy the same keywords if your courses and locations are different. The approach matters more than any single figure.
Not automatically. Course range, location and competition all change the opportunity. Your campaign would be planned from your own search demand and website.
See the services listed on the page. If other channels were part of the work they will be named there.
No. They record what this campaign achieved. Google and competitors change, and another college would have its own baseline.
Use the other cases at the bottom of this page and the main case studies index.
Call 1800 170 681 and you can talk with the specialists who do the work. The first conversation is about your site and your courses.
SEO with GWM is starting from $595/m. A site with many course pages may need a broader plan than a small brochure site. We will quote after seeing your pages.