PROVIDERrego SEO & PPC | Green Web Marketing

About the Client

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.

About the campaign

To ensure fast growth and enhanced brand visibility, PROVIDERPlus reached out to Green Web Marketing to set up a personalised SEO marketing campaign. Together, we defined the following goals:

Grow the number of page #1 ranking keywords
Increase the number of website users
Improve website rankings
Grow organic traffic
Boost website visibility

Services provided

To achieve the above-listed goals, Green Web Marketing provided SEO services intended to rank PROVIDER Plus website high in search results, thus increasing their visibility and reputation. The final results of our SEO efforts bring more targeted traffic, higher conversion rates, and increased revenue.

The PPC campaign for this client was started from scratch. Our AdWords experts have conducted thorough market research with the aim of getting the best results possible. After the initial setup, with continuous tweaking of the campaign, we’ve managed to reach a conversion rate of more than 14%, which is around 10% higher than the industry average while maintaining the cost per click at the industry average.

Workflow

With that in mind, our team sat down and formed a unique strategy that was based on initial on-page adjustments with a broader influence of link building.

Keyword analysis

Like every SEO campaign, this one commenced with in-depth keyword analysis, research and mapping that is implemented on the website with the client’s input. The first step is essential in every SEO campaign in order to create an organised set of keywords that we want to rank for and focus upon with our off-page SEO effort (link building). Not to mention that the initial on-page setup helps boost rankings in most cases, depending on the competition in the industry the boost will be significant or marginal.

Link building

It was decided that the general focus of the campaign should be put towards link building on prominent websites with good authority and audience. This strategy not only enables the client’s domain to get a boost in authority and rankings but also has a side-effect of increasing brand awareness through referrals.

Reporting and monitoring

As with every campaign and every client, once we get a campaign up and running and everything is streamlined towards getting the best result possible we monitor every change and create monthly reports for our clients. Even though we send out reports to clients once per month, with our interactive reporting dashboard, clients are able to check up on their progress any time.

The True Protein campaign is one of the oldest one in our client portfolio and the results have been nothing short of amazing.