Off-Site SEO: Why Is It Important for Your Business

You may be thinking, why make an effort to create backlinks from other websites when you are already doing it in your own territory? You have to realize that On-Site Search Engine Optimisation (SEO) can help your website become search-engine friendly. They can easily find and understand your content and pave the way for their appearance in the search results pages. Off-site SEO, on the other hand, lets you grow your business.

Because you are linked to other sites, you are increasing your chances of being crawled by search engines. In addition, you are more likely to place higher and higher in search result pages. More and more people will be able to read about you and will be directed to your website thereby increasing traffic. They will finally know what you offer and subsequently, you will get the opportunity to sell your products or services. More likely, this will convert visits into sales. This sounds exciting, right? Before your enthusiasm gets into your entire system, you will have to spend more time learning how to do it. Here are some tips for you:

Link Building: The Foundation of the Off-Site SEO

Link-building is, thus, the cornerstone of this online marketing technique, where you try to associate your site with other sites in order to increase your chances of being found relevant by Google, Yahoo, and other search engines.

It might sound easy to do – linking your site to other sites and letting this trick work its magic on you. But that’s not the case. Not all links are good for your site because not all of them are viewed by search engines positively. In other words, you have to practice some caution when link-building because when you happen to link with a site that does not register well with Google and company, you could actually defeat the purpose of off-site optimisation.

Look for Sites Where You Can Connect

The best approach to off-site SEO is to launch a link building campaign. Gather as many quality backlinks for your site. When we say quality, this means going further than article directories. Build connections from reputable online publications and large companies. This will surely increase the traffic as well as the integrity of your site. As you are able to create backlinks from outside your territory, search engine robots will regard this as ‘vote’, which will then pave the way for more favourable placement in search engine results.

The four most important things you need to consider when choosing sites to get backlinks from are the following:

  1. Relevance – Even if you link to a popular site, it will not count in your favour if such site does not relate to anything you do base on what your own website indicates. It’s also important to check if that site is linking to low-quality sites or those that are not relevant.
  2. Traffic – You also have to consider the market that comes to the site you’re linking to, because that will be the market you want to attract to yours. For example, if you’re selling little girls’ clothes, you can link to a famous fashion designer’s site, but you may not find the market that wants to buy little girls’ clothes there.
  3. Page Rank – Of course, you’d like to link to a site that has a good page rank. The higher that site’s rank on the SERP’s, the greater the favour it does to your own.
  4. Links – Linking to a site that has a lot of links from other websites is good because this has a domino effect on your site.

Link Your Site

Now, the workload is heavy in this area. Getting backlinks works in several ways. Here are some of them:

  • Write articles and submit them to article directories.

There is an abundance of article submission directories online. There is no way you cannot accomplish this task. What you will have to focus on, however, is the article writing. Can you produce three to four articles a week and submit them to Ezine and others? Can you write quality and attention-grabbing topics that are related to what your site offers? Can you write naturally-flowing articles and not advertorials? If your answer to all these questions is ‘No’, then you will need to hire an expert writer so you will be successful in your goal. Do not forget to insert a link that will lead your readers to your website. This is the most important part of this task.

  • Participate in forum posting.

Look for forums that discuss issues related to your website or specifically, to the products or services that you offer. Forum posters will be able to read what you have written. For this reason, you have to make sure that you are making a sensible point in your post. You have to make it interesting to read as well. More importantly, you have to catch their attention through your writings so they will find it necessary to visit your site.

  • Tie-up with other reputable publications or companies.

This may not be easy but with patience and a surefire display of your convincing power, they will give in to your request. More often than not, they will offer you a link exchange. Meaning, you will also create a backlink for them in your site.

The Importance of Off-Site SEO

Off-site optimisation basically revolves around link-building and this is because links count as votes to your site. This is why linking with authority sites, or those that have an established presence online will be good for you. The search engines value these links and use them to gauge how much you deserve a certain page rank. For example, if you have authority sites linked to you, this means that you have good content because such authority sites have allowed you to link to them. The more good links you have, the more convinced search engines will be that you should get good page rank or a better page rank than your competitors.

Off-site SEO is focused more on placing your website to a higher ranking in search engine results pages. This is also some sort of product or service awareness campaign. Because people will be able to stumble upon your site from other sites, more often than not, they will read the link that will direct them to your website.

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