How to Take Advantage of Twitter for Your SEO Campaign

It is no doubt that Twitter is one of the most popular social networking sites today. In fact, the popularity reaches to the four corners of the globe. For this reason, anyone can say that the general market is here. Now, how do you find your specific market on Twitter? First, you will need to create your own account. Afterwards, you will need to begin optimising your Twitter so search engines can take notice of your presence and may place you in the highest possible ranking. The items below will give you ideas on how to do it:

1. Think of a Username that Will Help Search Engines Identify You Easily

The username that you will use for your Twitter account is very important in your aim to build people awareness and generate traffic. You have to make sure also that it is easy to remember. Do not make it hard for you to think of one, though. What you do is to choose a username relevant to your company, or products or services that you are trying to promote. This will allow search engines to find and index you easily. The challenge here, though, is to keep it short because you are limited with the number of characters that you can use.

2. Make the Most of the “Bio” Box for Your SEO Efforts

In the “Bio” box, write content similar to your description meta tag. However, this is shorter by 40 characters. Do not forget to include keywords. Remember, this is the one that is constantly indexed by Google and other search engines.

3. Link Your Website to Your Twitter Account

In some of your articles, place an anchor text that will direct customers to your Twitter account. This anchor text should also be your call to action, where you urge your visitors to follow you on Twitter. As you do this, it is as if you are requesting search engines to follow and index this URL as well. Even if you want to post a backlink to your tweet, it will only be a waste of time because Twitter has the “Nofollow” attribute.

4. Make an Effort to Think of the Best or the Most Strategic Words (First Two) for Your Tweets

Do not begin your tweet with just any word that comes to your mind. Give much thought to your first two words. Yes, it is true that search engines index all the characters in your tweet. But the first two words can highly influence its value to spiders.

5. It Should be Easy for Your Followers to Retweet Your Post

When you write your tweets, you should always think that they will be ‘retweeted’. For this reason, you should limit your tweets to only 120 characters or else.

6. Insert keywords in Your Tweets

If you use keywords in your content, you also have to think about inserting keywords or keyword phrases in your tweets. This can possibly receive the attention of search engines, which look for information that relates to the query of users.

7. Build Brand Credibility

Building the right kind of brand authority is an important part of using Twitter. Search algorithms value brands that are talked about and keeping your brand in the spotlight will improve your rankings. There are a couple of ways to achieve this. Start by making your twitter name and handle the same across different media platforms. This will allow people to more easily find your brand if they want to acquaint themselves with it.

Consistent language and content help users and search engines identify your brand. The artificial intelligence behind search engine algorithms uses repeated mentions as a confirmation of legitimacy. Using the same handle and pumping out the same quality content will consistently increase your rankings. The added actual brand recognition won’t hurt your business either.  

8. Engage with Users

Social media platforms live up to their names. They are platforms on which you should act as sociable as possible. Using your verified Twitter account, you should regularly answer questions and interact with users on a daily basis. Fostering a relationship with your followers is one of the best ways you can strengthen your brand. Try to be friendly while interacting with users and make use of the social elements of the platform.

Follow users that follow you and like statuses that you find interesting. This sort of organic interaction helps make you stand out in the cold corporate environment of other twitter accounts. Focus on influencers in your field if you can, they are a good source of brand exposure.

9. Share Interesting Content

One of your main goals on twitter should be getting retweets. This can be achieved by posting and sharing interesting content that will catch the attention of users. Ideally, the content should be related to your business and it can be used as a way to promote your products. This doesn’t have to be the case. You can share content that is only tangentially related and nobody will mind. In fact, it might contribute to the organic feel of your official Twitter account.

Retweets essentially double the traffic toward your account and your links. They help you expand your reach across different demographics which might be fond of your brand.

10. Encourage Feedback

Twitter is one of the more dynamic social media platforms. Anyone can respond to your tweets and share them with the rest of the world. Whether or not they react positively doesn’t matter. You should welcome both praise and criticism for your business and react appropriately. Showing that your business is not immune to criticism will help build trust between your followers and your Twitter account. Anything that gets people talking will bring attention to your business.

Freely talk about suggestions for improvements on your various products. There is no such thing as bad publicity when it comes to search engines. These kinds of interactions will give your account some buzz and make it more likely for people to share your posts.

11. Hashtags

Twitter is famous for its system of hashtags which are pretty similar to keywords in their function. Use the most appropriate tags to help people find your content.

Social networking sites are so powerful these days that businesses are also banking on them. Because these are the ‘places’ where they can easily locate their target market, they open their own account and complete tasks to make sure that they take full advantage of these social networks. Among these is Twitter.

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