What is CSS and How it Benefits Search Engine Optimization?
CSS stands for Cascading Style Sheets. But even with the disclosure of the full name, you still do not have any idea what it is because you are a newbie in Search Engine Optimization (SEO).
Generally, CSS is used by web developers so they can manage the style of web pages. In fact, it is the easiest way to perform this task. Using CSS, you can choose the colors for every page and fonts for every article. You can control the layout of the website, the spacing between paragraphs, background images to use and many others. More importantly, it benefits SEO. Read on:
1. CSS makes you more visible to search engines.
CSS is the typical technology used in building websites. It has the capacity to separate the whole site structure from the content. For this reason, it does not require search engines to deal with images and layouts as it directs them to the relevant information that they necessitate.
2. CSS lets you load your page faster.
Using CSS, your page loads quicker. This is because it makes sure that every page becomes lighter in weight. This then helps search engine spiders locate the important data it needs and index it immediately.
3. CSS makes your relevant content simple to read and understand by search engine robots.
Robots ignore content that they cannot read. As CSS makes use of the usual HTML tags, like h1, it becomes effortless for them to crawl, read, verify the relevancy, and index content. In fact, these types of tags are the ones they recognize as the location of important web content. This is unlike fancy tags.
4. CSS eases the maintenance of the website.
CSS is easy to operate; hence, it becomes easy for any web developer to build websites, as well as maintain or update them. For this reason, you may not tire keeping your site up to date to make certain that search engines will visit your website.
5. CSS enables you to arrange content for better SEO.
With CSS, you can strategically place the most important information and links at the top of the HTML file. This unique approach greatly contributes to your SEO campaign as it locates your keyword-rich links and information right at the door where search engines can immediately meet them. Plus, this makes them think that because these texts are situated on top, they should give them more importance.
6. CSS enables you to have different formats for your website.
The format of your website over the Internet is different from its format when accessed through other devices, such as PDAs and mobile phones. Using CSS, it becomes possible for your website to have style sheets so you can optimize the design of your website using different devices.
CSS being worldwide web standard is a good reason for you to use it in building your website. You can expect no compatibility issues in the future, especially now that it is highly recommended for every site owner. But more than this, CSS offers huge contributions when it comes to your efforts to optimize your website. Some of them are mentioned above. With CSS, it will be simple for you to attend to your SEO-related tasks and it will be easy for search engines to find you.