Tools to Perform Website Analysis

You looked into your SEO checklist and found out that you have accomplished everything. Now, it is time for you to take time to relax and wait for site visits, inquiries and more importantly, purchase – but for how long? Some people say that it really takes a lot of time before you can harvest the fruits of your labour so you are willing to patiently wait. Does this mean that you will only hang around until you receive inquiries and orders? What if it is already several months after you have completed your SEO project? Will you still do nothing? By the way, can you afford your business to wait this long? Of course not! It will greatly suffer if your SEO strategies have not been instantly effective. What you should do is to use an efficient tool that will help you do daily or weekly site analysis right after the implementation of your SEO strategies.

JAWStats Website Statistics

JAWStats is a free software program that will assist you in monitoring activities on your website. It gives you several specific details, such as how many people have visited your site, which can all be useful in your performance of website analysis. JAWStats is very quick and easy to install. It carries an interface that is very simple to navigate. It also supports multiple languages.


If you are looking for various types of statistical data, this is the best one for you. These sets of information are even presented to visually please your eyes so you can avoid boredom as you analyze them. Using GoingUp!, you can keep track of your visitors, view conversion rates, check sales and advance your SEO tactics. Yes, this device shares important input about SEO.

Google Analytics

This tool has powerful features that will enable you to assess your site traffic. In addition, this will help you measure the effectiveness of your marketing efforts. It is considered as one of the most useful platforms for site analysis; hence, it is also one of the most popular. This is because it offers loads of data useful to Internet marketers.

W3 Counter

W3 Counter is another website analytics tool that is free for use of Internet marketers like you. It answers most of your concerns: who are your visitors, what methods do they use to find your site and what are their interests. All these will give you sufficient idea on how to improve your SEO, as well as marketing strategies.


ClickTale follows the activity of your site visitor from the first time they click your site until the last. It carefully studies customer behaviour and provides accurate conversion rates. It also informs you which page your visitors pay a lot of attention to. You will even be amazed at how it records mouse movements and scrolls. These are only two of its unique features.


Optimising page load time is one of the most important factors that affect website performance, search engine ranking, and your business reputation.  If you want to increase traffic to your website and improve its performance, you need to keep track of how fast your website is.

GTmetrix speed test can help you not only measure your website’s speed but also compare your site’s performance to the average of all other sites on GTmetrix. You can also analyze the speed of your website from different serves located around the world, save and track different URLs from one location, and check how your site performs on different search engines.

Woo Rank

This super useful tool comes with a number of features that can help you maximize the effectiveness of your website. These include keyword tracking, competitive analysis, real-time website reviews, content management, and mobile-friendly analysis.

Woo Rank is easy to use, available in six languages and, most importantly, it tells you exactly what areas of your website need improvement and provides step-by-step guidance for effectively managing your website.  The analysis includes SEO factors, mobile-friendliness, usability, server and SSL, backlinks, social media, and local traffic.

Open Site Explorer

Open Site Explorer (OSE) is an essential tool to have when developing your link-building strategy. OSE allows you to enter a list of your competitors’ links, discover what business directories they’re using, how their social media profiles are performing, and what websites they publish articles on.

Using OSE’s backlink checker is a great way to find out about different backlinking opportunities and implement them in your own link building strategy. OSE allows you to go through up to 10,000 links sorted by location and extract a list of pages from each individual domain that link to your target website. You can also get a free API that lets you process all the relevant data in private.


Responsive web design is one of the key elements of highly visible websites. People use screens of different shapes and sizes, and if you want to give your visitors the best user experience possible, you need to make sure the website is visually appealing and functions properly on all devices.

In other words, you’ll never be sure that your website is fully optimised unless you know it can function seamlessly on all screen sizes. This is exactly what Screenfly allows you to do. This free website analysis tool mimics different device screens often used for accessing a website, such as desktop computers, mobile phones, and tablets, and shows you if the page resolution of your web site is suitable for all of them.


SerpStat is a multifunctional tool that can help you improve different aspects of your SEO strategy. In addition to being a keyword research and competitor analysis tool, SerpStat can also function as a backlink analyzer, rank tracker, and site-auditor.

This versatile tool can help you identify the most relevant keywords for each page and see how much traffic your competitors get for each keyword.  It also offers a list of search suggestions for all keywords and recommends what aspects of your website need to be improved for better SERP ratings.

The tools above are only some of those that will assist you in tracking the performance of your website. Through these, you will have statistics to rely on as you perform website analysis.  More importantly, these software programs can help you decide if you need to change something in your SEO campaign as these can aid you in monitoring the effectiveness keywords, links and content. Some of them are free; hence, you should have no excuse why you cannot use one of them.

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