1800 170 681

How to Make Your Backlink Building Effective

Effective backlink building focuses on relevant, high quality sites rather than raw volume. This article explains what quality looks like. Read what to watch for.

Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

  • GWM SEO Partner: Lavazza
  • GWM SEO Partner: Bicycles Online
  • GWM SEO Partner: DW Advisory
  • Partner 1
  • Partner 7
  • GWM SEO Partner: CW
  • Partner 12
  • GWM SEO Partner: AS
  • GWM SEO Partner: PersonalDigital
  • GWM SEO Partner: Maxi Cosi
  • GWM SEO Partner: Labdirect
  • GWM SEO Partner: Bluepod
  • GWM SEO Partner: Chatime
  • Hoselink logo1
  • Partner 2
  • Partner 8
  • GWM SEO Partner: Caredent
  • Logo oc4llplfbs5xcrg6gxaolnnm62fjhexhau2ybv3inc
  • Partner 16
  • GWM SEO Partner: Portcullis
  • GWM SEO Partner: Omnyfy
  • true

Blog

How to Make Your Backlink Building Effective

By adminPublished 23 November 2016

Backlink Building is essential to Search Engine Optimisation (SEO). They dramatically improve ranking in search engines. They are done by creating an anchor text to your keywords, which will subsequently direct search engines and users to your website. This may appear to you like a simple process, but it still requires strategies to become effective.

Effective link building is easier to admire than to do, especially when it competes with other marketing work. Those points guide the SEO Sydney projects we scope around earning links that actually support the pages you care about.

Write Content for Submission to Article Directories

Write articles that you can submit to online directories. Insert keywords that are commonly searched by Internet users so you have a strong chance of placing higher in the search engine results pages. Take keyword density into consideration, though, to avoid keyword stuffing. More importantly, write unique articles. Do not publish one article to all directories. This lowers the value of your content to search engines. Instead, rewrite or spin articles.

Concentrate on Your Targeted Traffic

Other than article submission to various directories, you can also establish a connection with other websites that you find to be reputable and well-known. You may contact and offer them a link exchange. However, these sites must help you get closer to your target market. You will not want to link to a business site that offers recipes without regard to calorie count when you are offering weight-loss products. What you do instead is to connect to a site that centres on beauty and wellness.

Use Different Keywords for Your Anchor Text

Make no mistake of using the same words or phrases for your anchor text. Keep in mind that your goal is to maximize your exposure in search engine results. When you vary your anchor text, you will be able to match inquiries of other searchers. Remember, not all homeowners who search for home repair services type this phrase. Sometimes, they search for home renovation service or affordable home repair services.

It is very important that you are aware of the status of your backlinks. Are they faring well? Is it necessary to change your keywords to improve the standing of your backlinks? You have to know the answers to these questions. Buy or use a free software program like Link Diagnosis.

Join Forums and Comment in Blogs and Articles

Participate in forums that discuss topics related to your website or specifically, to the product or service that you offer. In addition, comments in blogs and articles in reputable sites. Share intelligent insights while leaving a trace of your origin: backlink. In this way, they will know where to get more details about the information that you just provided them. You then become successful in your aim to increase the number of your site visitors. It is then up to the content of your website if it can convince them to make a purchase. But with high-quality content, this will come easy. You have to realize that they will not click the backlink and visit your site and if they are not interested.

Share Infographics

When it comes to bringing traffic to your website, infographics are almost unmatched in popularity. They are pretty simple to understand and you can share them with anyone. Visual data is in high demand for this exact reason.

When you pick out an infographic, make sure you know your target audience well. Each infographic should contain an interesting story that will draw people in. People are looking for information regarding trendy topics and you should take advantage of that. Get yourself a designer with a good portfolio and make sure you explain your vision properly.

Create Useful Content

If you want to get links, creating unique and relevant content is the way to go. If you create content that appeals to a certain kind of business, it’s very likely that they’ll link to your content on their website on their own. Useful information is always welcome on the internet and people will gladly take it and share it.

Blog posts are one of the best ways to do achieve this. They can be informative and interesting reads that will attract any business you focus on. If you create a blog post about advantages in online marketing and it has some good tips, you can expect online marketers to link to it from their websites.

Use Social Media to Share Content

The content you create can’t just sit on your website without being shared. Spreading it around the internet for prospective users to see is the whole point of making content. For this purpose, you should look into sharing articles from you or your guests on platforms like Facebook and Twitter.

Make sure to include links to your website and blog on your social media posts. These will not only bolster your backlinks, but they will also increase exposure for your other posts.

Post Internal Links on Your Pages

Internal links are key if you want to run a successful blog. They help users navigate throughout your blog with ease. This helps create a better user experience and it allows you to subtly share a bit more of your blog.

There are various tools that can help you with creating internal links but it’s recommended that you do it on your own. It’s not particularly difficult if you’re familiar with the contents of your blog. Just remember to keep the number of internal links below one hundred to avoid oversaturating it.

Use Local Directories to Your Advantage

Directories are an underrated gem when it comes to building backlinks. They are websites that let you post a URL that leads to your website. Think of it as an online version of the yellow pages. Yelp is a great example of a popular directory for businesses.

Search engines like Google put a lot of value on good directory links. In fact, they’re an important part of local search algorithms. Directory links help you make up a diverse backlink profile that will stand out to search engines, which is why you should take advantage of this cheap and simple method.

Do not take the term link building literally or you will end up building bulks of backlinks for your site. Treat each of them as a gold mine, which can generate traffic or bring prospective customers to your site. Each backlink must be well thought of to fuel a higher search engine ranking. Understanding how to effectively build one is a crucial task in SEO. Consider the list above.

latest news

Switching to GWM

Move to GWM. Save more. Pay later.

  1. 30 to 40%

    Switch and save 30 to 40%

    Clients typically save 30 to 40% moving their SEO or Google Ads to GWM, and gain a broader team and more services.

  2. Done for you

    We handle the move

    Account access, tracking and campaign handover. We take care of the switch.

  3. Jan 2027

    Try us before you pay

    Start now. Happy to continue? Your first GWM payment starts in January 2027.

Contact Us

So, have we got your attention? Do you feel as though we could be exactly what you’re looking for? If so, get in touch with us. Send your inquiry to us, and a friendly member of the team will get back to you as soon as possible. Or, if you would rather not wait for an email and would like to call us directly, we encourage you to do so.

Our offices are in Melbourne, Sydney, Brisbane and Europe, so we encourage you to get in touch with the office that you think will work best for you based on your location. If you’re a little phone shy, don’t worry, our team is super friendly and will make you feel at ease within seconds, we don’t bite!

1800 170 681

Work with us

Please selectSEOPPC/Google AdwordsWeb Design & DevelopmentSocial Media Marketing

Your Budget 1k to 2k, 2k to 3k, 3k to 4k, 4k to 5k, or 5k plus

FAQ

  • Start with the easy wins: business directories, local chambers, suppliers and partners. Then create something worth linking to, such as a useful guide or local data, and reach out to relevant sites. Avoid buying bulk links, which can do more harm than good.

1,000+

Trusted by 1,000+ businessesSmall and medium businesses have trusted GWM since 2016.

  • Outrank the biggest names
  • Switch and save 30 to 40%
  • Try us before you pay
  • A new website, included
  • Your own graphic designer
  • Redesigns built for enquiries
  • Talk straight to the engineers
  • One team. No revolving door.
  • SEO + Google Ads, one team
  • Ready for AI search
  • Your own AI agent, free
  • We handle the move
  • More done. One campaign.