Some people think that social media marketing is different from Search Engine Optimisation (SEO). Truth is that you will not be able to do better in SEO today if you do not include social media marketing in your campaign.
To possibly improve your search engine ranking, you will need to build, for example, a Facebook Page so you can introduce your company to your ‘friends’ through the content. Do not forget to insert keywords as you write for your “About Us” page so that search engines will likely visit and index this page. In the “Products Info” section, you can again place keyword phrases in the content. You may also insert links that will direct visitors to your website.
However, you must understand that the cycle that relates social media marketing to SEO starts with interesting and relevant content. Without this, your page will be nothing. You cannot possibly win against your competitions that hire expert writers only to make sure that they publish great content. You will even grab the attention of your potential clients.
Do not be surprised, however, if you see your website and your own social page battling for the attention of the users in the first page of the search engine results. In fact, there are even instances when the Facebook Page of a licensed product dealer goes head-to-head with the website of the company that supplies the merchandise to him in the top five rankings of the search engine results. Yes, this is how social media becomes a powerful tool for Internet marketers.
Social media cannot function as a marketplace similar to your website. You cannot expect to do the trade right in it. However, it becomes a channel that will facilitate interaction with your target market. Truth is that people now expect to see companies or sellers in social pages so they can communicate with them as if building a personal relationship rather than a business. In fact, it is through this special connection that your company is able to harvest links from them. This is also your chance then to take full advantage of the so-called digital PR, where you build connections, create branding and establish credibility.
With digital PR, you show your company as something real, as an entity run by people who exist. In other words, it makes you seem more human. Now, this allows you then to communicate with your users. You can handle any issues they may have directly, by communicating through whatever relevant chat option you have. Or, you can talk in the comments section, spark up some debates, join in on the conversation.
It is a better alternative because if your prospective customers do not come across your website, they may stumble upon your social page with the proper keywords. It is a strategy that will help you get noticed by your prospective market and search engines. Through the assistance of social media, you save significant cost from advertising. Likewise, as you update your social pages every day, you are more likely to be indexed because search engine spiders look for fresh content.
Using social media, you can get your hands on high-quality links that lead to and from highly ranked websites. You will notice that influencers and highly developed websites use social media much more than the regular consumer. Their businesses actually rely on it. Now, if your content is out there, cruising around social media platforms, there is a solid chance that an influencer may take notice. They may give you a shout out, and place your link on their website or blog. This kind of organic link building is golden.
And of course, this isn’t just related to influencers, but external sites in general. The greater the diversity of your external links, the better your SEO. Of course, you do have to provide good content in order to have it shared in the first place.
Another important connection between social media and SEO is brand awareness or brand strengthening. First of all, strengthening your brand in general, by any means, will give you good results. Working on your company’s reputation includes both online and offline life. In terms of SEO benefits, the more often your brand is mentioned online, the stronger its presence, the better engagement and branded searches you will get.
The main and obvious reason why images help with your SEO is that they draw attention. A social media post with an attached image attracts views, likes, clicks, and shares. Just remember to have your image be tied to your post, have something relevant and eye-catching. Having an image that is not consistent with your landing page will mess up your rankings, and make you seem untrustworthy.
By using social media you can, as we’ve mentioned, engage more with your target audience. However, you can also learn more about them. Indeed, it’s impossible to place your product or services on the market properly if you don’t know what the market actually wants. For this reason, you can get some good insight through social media.
One option is using the proper analytic tools. Analyse the people that visit your page, or that are members of your groups. See how old they are, their gender, and any other demographic information you may find interesting and useful. You can also see what are the optimal posting times. What is the most useful and impactful time to share and post your content? Knowing when your users are the most active will certainly tell you all you need to know.
Internet marketers must embrace the relationship between SEO and social media so they can get in the right direction. They must realize which channels can help them more, like Facebook, Twitter and social bookmarking sites. This is especially now that search engines are getting smarter. They can now interpret links and understand the entire web content not only the keywords; hence, they cannot be easily deceived.
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