Guest Blogging, Anyone?

Guest blogging is one way to build links, to generate traffic and to convert visitors into customers. A lot of beginners in Search Engine Optimisation (SEO), however, forget about this strategy. Maybe because other techniques are already sufficient for them to achieve their objectives or they do not know how to start. If you are one of those Internet marketers who wish to try your luck on guest blogging but have no idea where to begin, here are the things to do:

1. Look for Blog Sites that are Appropriate to Your Niche

Do your research and make a list of all the blog in your niche and check out each one to see if guest-posting there can give you the SEO benefits you need. Look for blogs that your target audience might be interested in, as well as the ones that you can realistically build a lasting relationship with.

If you want to a popular blog to publish your post, you should also make sure that your own blog is consistent and up-to-date. Make sure your writing style fits well with the blog you’re pitching to and keep in mind that you should always write with a specific audience in mind.

2. Do They Accept Guest Bloggers?

In the blog sites, try to know if they are accepting guest bloggers. If yes, then you are fortunate. Include them in your shortlist. Submit your application or register online. Introduce yourself to the blog owners. Tell them about your education and qualifications, including your writing experiences. Inform them how they can benefit from your expertise (especially in terms of traffic) and how you can help them promote the blog site.

Once accepted, you must read and understand the guidelines set for guest bloggers prior to joining. More importantly, check their traffic. Do not forget the primary reason you want to guest blog: increase the number of your site visitors. So, do not write blogs on a site that does not enjoy heavy traffic.

3. Make Your Blog Unique

The next thing you do is write your content. Before you do this, review the topics previously discussed. Try to make your blog different. Choose a special angle. For example, everyone is talking about guides on how to buy a digital camera and what to look for in a digital camera. Why not make yours this way: How to find the cheapest and the most affordable digital camera online. This will sound more interesting to readers. They will read your content and who knows they will go and check your own site.

Of course, do not forget to write keywords. However, you must limit your number because some blog sites are very strict with this. If allowed (which should be the main factor why you should choose to guest blog in a specific blog site), create backlinks so your readers will be directed to your site.

4. Take Advantage of Your Byline

There are no strict rules when it comes to writing bylines, but there are still some essential components that every good byline should have. These include your full name, career information (current company, names of your projects, etc.), and links to your social media profiles.

Keep in mind that bylines are usually no longer than 60 words and contain no more than 2 links. Your byline can also include an image for an added touch of personality.  

A byline is also a convenient way to show other bloggers how creative you are, so make it unique by adding a personal touch. It can be anything from your life motto to a favourite quote – the point is to clearly show the other party why they should care about your writing.  

5. Endorse Your Blog Post in Your Own Website and in Your Social Network Pages

Build links – this is your primary goal, right? To promote your blog to your website. Create a link also to your social network pages, such as Facebook. Through this, you may be able to catch the attention of many readers. You may earn comments or feedback, which in the process will help improve your search engine ranking.

6. Study the Guidelines

Don’t let the excitement of having your pitch accepted by an authoritative blog distract you from the fact that you need to adhere to the blog’s guidelines.

Read the guidelines carefully and pay attention to all details, including types of content they accept, post length, attribution of outside content, the number of links allowed per post, file formats and image requirements. It’s also a good idea to check out some of their recently published material to get an idea of what a guest post should look like.

If you have any specific requests, make sure you get an all-clear from the target blog before you start writing. You can use the form on the submission page or reach out via email that is found on the contact page.

7. Be Original

No self-respecting blog will accept a rehashed article or a blatantly half-hearted attempt at writing. Think about it this way: if a text isn’t good enough to publish on your own blog, it probably isn’t good for anyone else’s either.

Remember: guest-blogging is a great opportunity to build a lasting relationship with another blogger for mutual benefit, so don’t ruin it by submitting a text of poor quality riddled with grammatical mistakes.

Quality comes first in guest-blogging so approach each writing task with equal dedication and enthusiasm. Your text should be well-structured, eloquently-written, and your ideas should follow a logical pattern.  

If the target blog hasn’t mentioned any length requirements, don’t go overboard with lengthy pots. If you’ve already written around 2,000 words, you should reign in most blogs and will lower your chances of getting published.

After you’re done writing, run your text through a plagiarism checker and then set it aside for a while before going over it one more time to scan for overlooked stylistic errors.

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