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6 min read
How Do Search Engines Work?
search engine
Posts that explain search engines themselves: crawling, indexing and how results are chosen. Helpful background before you change a page. Read what to watch for.
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If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.
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search engine
user behaviourseosearch engine
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How Do Users Behave with Search Engines?
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How to Prevent Your Site from Receiving Spam Penalties from Google
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FAQ
Google handles the vast majority of searches in Australia, so it comes first. Bing has a smaller but useful share, especially on work computers, and also powers some other tools. AI assistants are a growing way people find information too.
They look for pages that best match the meaning behind a search, then weigh quality, trust, freshness, location and user experience. The order can differ by person, device and place. That's why two people may see different results for the same search.
SERP stands for search engine results page, the page you see after searching. It can include ads, a map pack, AI answers, featured snippets, videos, images and regular listings. Knowing what appears for your keywords shows where your opportunities are.
Our SEO plans are starting from $595/m. For getting found on search engines, we quote on your keywords, competitors and starting point rather than a one size fits all package. More than a thousand small and medium businesses across Australia have trusted us since 2016. A few have watched their pages climb above giants such as Bunnings and Officeworks. Call our team on 1800 170 681 for a tailored price.