user behaviourseosearch engine
6 min read
How Do Users Behave with Search Engines?
user behaviour
Articles on user behaviour in search: how people query, scan results and decide what to open. Useful before you rewrite titles or page copy. See how it works here.
Some of our clients
If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.
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user behaviour
Switching to GWM
Move to GWM. Save more. Pay later.
30 to 40%
Switch and save 30 to 40%
Clients typically save 30 to 40% moving their SEO or Google Ads to GWM, and gain a broader team and more services.
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We handle the move
Account access, tracking and campaign handover. We take care of the switch.
Jan 2027
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Start now. Happy to continue? Your first GWM payment starts in January 2027.
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FAQ
Bounce rate was the share of visitors who left after viewing one page. Google Analytics 4 now focuses on engagement rate instead, which counts visits lasting more than ten seconds, with a conversion or with more than one page viewed. A visitor who finds their answer quickly and leaves happy isn't necessarily a problem.
Google has confirmed it uses some interaction signals to help rank results, though how exactly isn't public. The practical lesson is simple: pages that satisfy people tend to do well over time. Clear answers, fast loading and easy next steps help both users and rankings.
Google Analytics shows which pages people visit, how long they engage and where they convert. Tools like Microsoft Clarity add free heatmaps and session recordings, so you can watch where people click, scroll and get stuck. These insights often reveal easy fixes.
The short answer is that our SEO is starting from $595/m. What you'll pay for SEO and conversion improvements depends on your goals and how competitive your market is. More than a thousand small and medium businesses across Australia have trusted us since 2016. A few have watched their pages climb above giants such as Bunnings and Officeworks. Give us a ring on 1800 170 681 and we'll talk it through.