indexingkeywordssearch enginerankingcrawling
6 min read
How Do Search Engines Work?
keywords
Posts about keywords: choosing them, placing them and keeping the writing human. A companion to the deeper research guides. Skim the collection for a reminder here.
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FAQ
Target one main keyword per page, supported by closely related phrases and questions with the same intent. Pages naturally rank for many variations when they cover a topic well. Trying to rank one page for unrelated keywords usually means ranking for none of them.
It happens when several pages on your site target the same keyword, so they compete with each other and Google isn't sure which to rank. Merging similar pages, adjusting focus or using clear internal links usually fixes it. Search Console shows when two pages swap.
Use your main keyword in the title tag, main heading, URL, early in the content and in at least one subheading, where it reads naturally. Related words throughout the copy and in image alt text help too. Write for the reader first.
Plans are starting from $595/m, and you're never locked in. Bigger or more competitive campaigns for a keyword focused SEO campaign cost more, while smaller local ones often stay close to the starting price. That price is backed by experience: more than 1,000 small and medium businesses have been our clients since 2016. Some of our clients now sit above Bunnings and Officeworks in Google for their key searches. Call our team on 1800 170 681 for a tailored price.