indexingkeywordssearch enginerankingcrawling

6 min read
How Do Search Engines Work?

Posts about rankings: what tends to move a page, what usually does not, and how to read changes without panicking. See the examples across the tagged guides here.
If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.






















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indexingkeywordssearch enginerankingcrawling

6 min read
How Do Search Engines Work?
Switching to GWM
30 to 40%
Clients typically save 30 to 40% moving their SEO or Google Ads to GWM, and gain a broader team and more services.
Done for you
Account access, tracking and campaign handover. We take care of the switch.
Jan 2027
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1800 170 681Google uses many signals, but the big ones are relevance to the search, helpful high quality content, links and mentions from trusted sites, and good page experience, including mobile usability and speed. For local searches, proximity and reviews matter too. No single factor wins on its own.
Small daily movements are normal as Google tests results, competitors change pages and searches vary by location and device. Bigger drops can follow algorithm updates or technical problems. Watch trends over weeks rather than reacting to a single day. Keep calm and check the data.
Search Console shows your average position for the searches you appear in. For specific keywords, rank tracking tools check daily from a chosen location. Searching manually is unreliable because results are personalised by location and history. Our clients see live rankings in their dashboard.
Green Web Marketing's SEO is starting from $595/m, billed month to month. Our client list has grown past 1,000 small and medium businesses since 2016. For several clients, that work has put them ahead of Bunnings and Officeworks in the search results. We'll scope improving your rankings around your targets and your budget. Call 1800 170 681 for an honest quote.
1,000+
Trusted by 1,000+ businessesSmall and medium businesses have trusted GWM since 2016.