url optimizationseoon-site seourl
6 min read
Things to Consider Before Optimising Your URLs
url
Posts about URLs themselves: structure, clarity and the SEO side of web addresses. A shorter companion to the optimisation guides. Browse the articles to refresh.
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FAQ
The slug is the last part of a URL that identifies a specific page, such as local-seo in gwm.com.au/local-seo/. Most content management systems let you edit it before publishing. Keep slugs short, lowercase and descriptive, and avoid changing them once a page is live and ranking.
Yes. HTTPS is a light ranking signal, and browsers warn visitors when a site isn't secure, which hurts trust and enquiries. Most hosts provide free SSL certificates now. Make sure every HTTP address redirects to its HTTPS version so you don't end up with duplicate pages.
It isn't necessary. Exact match keyword domains no longer carry much ranking advantage and can look less trustworthy than a brand name. A short, memorable brand domain ending in .com.au is usually the better long term choice for an Australian business.
You can get started with us starting from $595/m. Over a thousand small and medium Australian firms have worked with us since 2016. We've seen smaller clients rank above national chains like Bunnings and Officeworks. The final price for SEO with technical clean up comes down to how much work your site needs. Call 1800 170 681 for an honest quote.