url optimizationseoon-site seourl
6 min read
Things to Consider Before Optimising Your URLs
url optimization
Articles on URL optimisation, including when to rename a page and how redirects protect existing links. Read the guide style posts before you change a live address.
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FAQ
Shorter is generally better. Aim for a few descriptive words that summarise the page, such as /seo-services/ rather than a long sentence or a string of numbers. Short URLs are easier to read, share and remember. Use lowercase letters and hyphens between words.
Usually not. Dates make evergreen content look old and make updating posts awkward. If your posts are news that's time sensitive, dates can make sense. Otherwise, keep URLs timeless. If your old posts already use dates and rank well, leave them alone, since changing URLs means redirects and a short wobble in rankings.
They help a little, mainly by making the link clear to people and search engines. It's a minor factor, so don't change existing ranking URLs just to add keywords. Get it right when creating new pages. Clarity for readers matters most.
Our SEO plans are starting from $595/m. We've been doing this since 2016, for well over a thousand small and medium businesses. Some of our clients now sit above Bunnings and Officeworks in Google for their key searches. For URL and technical fixes, we quote on your keywords, competitors and starting point rather than a one size fits all package. We're on 1800 170 681 whenever you're ready.