url optimizationseoon-site seourl
6 min read
Things to Consider Before Optimising Your URLs
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FAQ
A canonical tag tells search engines which version of a page is the main one when similar or duplicate versions exist, such as URLs with tracking codes or filter options. It helps concentrate ranking signals on the right page. Every important page should usually point to itself as canonical.
An XML sitemap is a file listing the pages you want search engines to find, often with when they were last updated. It helps Google discover pages faster, especially on new or large sites. Submit it in Search Console and keep it free of redirected or deleted URLs.
Linking to trustworthy, relevant sources helps readers and shows your content is well researched. It isn't a strong ranking factor on its own, but it makes pages more useful. Avoid linking to spammy sites, and mark paid or sponsored links properly.
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