content optimizationcontent writingon-site seo
6 min read
How to Make Your Content Search Engine Friendly
content optimization
Articles filed under the American spelling of content optimisation, covering the same craft of improving pages for readers and search. Read the full explanation.
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FAQ
Review key service pages at least once a year and important blog posts whenever facts, prices or advice change. Pages in fast moving topics need more frequent checks. Updating is about accuracy and usefulness, not changing dates for the sake of it. Google can tell the difference between a real refresh and a cosmetic one.
Tools that compare your page with top ranking competitors can highlight missing topics and questions, which is helpful. Treat their scores as hints, not targets. Pages written to hit a tool's keyword count often read badly, while pages written for people and checked with a tool usually perform well.
Search intent is the reason behind a search. Someone might want to learn something, find a specific site, compare options or buy now. Google ranks pages that match that purpose, so a sales page rarely ranks for a how to question. Checking what already ranks shows you the intent Google expects.
Green Web Marketing's SEO is starting from $595/m, billed month to month. That price is backed by experience: more than 1,000 small and medium businesses have been our clients since 2016. Big budgets don't always win, either: we've ranked clients above Bunnings and Officeworks. We'll scope SEO with content improvements around your targets and your budget. Phone 1800 170 681 and we'll send you a straightforward quote.