anchor textcontent optimisationon-site seo
6 min read
The Role Played by Anchor Text in SEO
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GWM articles on anchor text, covering branded, descriptive and exact match wording and when each helps or looks forced. Browse the posts to see the examples we use.
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FAQ
It matters most in links from other websites, where it tells Google what your page is about, and in internal links on your own site, where you control the wording completely. Navigation and buttons count too. Descriptive, natural text in all of these helps both users and search engines.
Common types include branded, such as Green Web Marketing; naked URLs; generic, such as read more; exact match keywords; partial match phrases; and image links, where alt text acts as the anchor. A healthy profile has a natural mix, led by brand and descriptive phrases.
Search Console's Links report shows top linking text for your site. Paid tools like Ahrefs give more detail. Look for unnatural patterns, such as most links using the same commercial keyword, which might need attention. If you're unsure what you're looking at, our backlink analysis covers it.
You can get started with us starting from $595/m. Since 2016 we've helped more than a thousand small to medium businesses get found online. A few have watched their pages climb above giants such as Bunnings and Officeworks. The final price for link building with natural anchor text comes down to how much work your site needs. We're on 1800 170 681 whenever you're ready.