content writingcontent techniqueswriting techniques
7 min read
Powerful Content Techniques That Can Help To Drive More Sales and Conversions
writing techniques
Posts about writing techniques for pages that have a job to do, whether ranking, explaining or selling. See the examples and steal one technique for your next draft.
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FAQ
Put the most important point first, use short sentences and paragraphs, add descriptive subheadings and use lists where they help. Write in plain words your customers use. People scan web pages, so make it easy for them to find the answer they came for.
Active voice puts the person doing the action first, as in we fix your site, rather than your site is fixed by us. It's shorter, clearer and more direct. Most good web writing uses active voice, switching to passive only when it reads better.
Focus on the reader's problem and the result they want, back claims with proof like reviews and case study numbers, handle common objections and end with a clear next step. Specific details persuade far better than general claims about being the best.
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