A rapidly growing number of smartphone users has triggered a tremendous increase in app usage.
In fact, people spend 52% of their mobile time using applications.
Over the past several years, businesses have learned that apps play a critical role in assisting potential customers to acquire the information they need. Here at Green Web Marketing, we always tell young startups and small businesses that a mobile application will allow them to:
- Be visible to their customers at all times
- Improve engagement
- Cultivate customer loyalty
- Create an additional marketing channel
- Increase brand visibility and build recognition
- Separate from the main competitors
Mobile app for business is no longer a luxury, but a necessity - it has become the standard component of a modern business, allowing it to build long-term, strong and personalised relationships with its customers, while improving brand visibility and reputation.