Lead generation SEO

What is the Basic Mechanism behind Generating Leads?

If you take a closer look at the strategies that your competitors are implementing in order to develop their business, you are bound to notice lead generation among them. To better understand the importance of leads, let us first explain what they are and how they contribute to your success.

Imagine yourself as a consumer: you run an internet search for a specific service. You visit a website that draws your attention, thereby becoming their potential customer. But, this is still not enough for you to become a lead.

At a certain point, you get an offer to sign up for a newsletter, email list, free account or trial, which requires you to leave your information to establish a more permanent contact with the service provider. When you do so, a lead is generated through conversion.

Lead generation does not necessarily happen online. Phone calls, events, ads, etc are also means of conversion. In the context of the Internet, your website serves as a convenient tool for acquiring that information from your consumers or viewers. Websites which are better optimised for search engines are far more successful at generating leads.

Our SEO Plans provide the best value in the industry

Package	1 HQ BL	2 HQ BLs	3 HQ BLs	4 HQ BLs	5 HQ BLs	6 HQ BLs	7 HQ BLs	8 HQ BLs	9 HQ BLs	10 HQ BLs
Pricing per Month	$400 +GST/Mo.	$800 +GST/Mo.	$1,200 +GST/Mo.	$1,600 +GST/Mo.	$2,000 +GST/Mo.	$2,400 +GST/Mo.	$2,800 +GST/Mo.	$3,200 +GST/Mo.	$3,600 +GST/Mo.	$4,000 +GST/Mo.
Keyword Research & Mapping
Comprehensive Technical Audit
Local Citations
High-Quality Backlinks Contextual Backlinks from high quality, niche related websites, blogs and magazines.	1 Backlinks & 1,000+ words of content every month	2 Backlinks & 2,000+ words of content every month	3 Backlinks & 3,000+ words of content every month	4 Backlinks & 4,000+ words of content every month	5 Backlinks & 5,000+ words of content every month	6 Backlinks & 6,000+ words of content every month	7 Backlinks & 7,000+ words of content every month	8 Backlinks & 8,000+ words of content every month	9 Backlinks & 9,000+ words of content every month	10 Backlinks & 10,000+ words of content every month
Link Analysis & Disavow
Google Analytics, Google Search Console, and Google Tag Manager implementation
Meta Title & Description Optimisation
Premium Reporting Dashboard

Note: In addition to the pricing above, packages can be customised for your particular requirements.

Why is SEO important for Lead Generation?

Search optimisation practices are proven to be a highly efficient way of drawing more organic traffic to your website.

By improving your websites SEO, you can rely on it as the main source of leads, as opposed to other, far less efficient means of lead generation such as cold calling.

Time is precious in every business. An excellently optimised site will save you time as you do not have to look for leads on your own. Instead, the website attracts them for you.

Every (potential) customer’s time is precious as well. Since a well-optimised website attracts visitors on its own, that means the visitor has complete control over their time and how they spend it, unlike with phone calls, where someone else affects the consumers’ behaviour.

Implementing SEO practices over extended periods of time will also allow you to gain leads in ever-growing numbers, given to the fact that your website’s organic traffic continuously increases.

SEO Process

DISCOVERY

INITIAL MEETING
Set up an introductory meeting so we can learn more about you, your business, products, services and objectives.
WEBSITE AUDIT
Have your entire website analysed to discover aspects which can be further improved.
KEYWORD RESEARCH
Get a list of high volume keywords that are most relevant for your business and can rank your website high in search results.
AUDIENCE ANALYSIS
Find out who may be your potential customers, discover their needs and requirements to best match them.
COMPETITOR RESEARCH
Learn who are your competitors, what their strategy is and see how you can beat them at their own game.

STRATEGY

CHOICE OF KEYWORDS
Select the right keywords to optimise your website and ensure high ranking position for relevant queries.
BUYER PERSONA
Define your target customers age, gender, demographics, location and interests to develop the marketing strategy around them.
MARKETING TECHNIQUES
Decide on the best possible approach and marketing tactics that need to be employed for the most optimal results.
PROMOTION
Select the right online channels of promotion that will help you reach out to your target customer.
CONSTANT MONITORING
Keep constant track of the marketing strategy and be able to tweak it depending on rising opportunities.

ON-SITE OPTIMISATION

RICH WEBCOPY
Produce web copy that will entice website visitors and motivate them to convert to long-term customers.
KEYWORD DENSITY
Optimise your website content for the most relevant keywords to ensure the search engine understands what they are about.
KEYWORD MAPPING
Discover new opportunities by improving existing pages and creating new ones based on the target customers’ needs.
URL STRUCTURE
Improve your URL structure to appeal to search engines and improve user experience.
USER EXPERIENCE
Boost your website performance, accelerate loading speed, improve navigation and responsiveness.

CONTENT MARKETING

POPULAR CONTENT
Explore the most interesting topics from your industry to get creative ideas on which ones to cover on your website.
DETAILED RESEARCH
Conduct comprehensive research on the topic to ensure the blog posts provide insightful and up-to-date information.
EDITORIAL CALENDAR
Set up an editorial calendar to follow and keep track of all the past and future content pieces that are to be published.
PUBLISHING CONSISTENCY
Keep up with the pace set in the calendar to provide your loyal followers with trending industry topics.
CONTENT DISTRIBUTION
Enlist the most prospective content distribution channels to help your content reach a wider audience.

ANALYSIS & REPORTING

TRANSPARENCY
We keep our clients in the loop at all times regarding the steps taken while executing the previously created SEO strategy.
MONTHLY REPORTING
Get a monthly report containing the most important information regarding the progress made in the previous period.
COMPARISON
Find out how well you have performed in comparison to a previous month, quarter or a year.
DETAILED REPORT
GWM provides detailed description of the steps taken in the previous month and all the goals achieved as a result.
FEEDBACK
Feel free to comment on the report you receive and communicate any ideas you may have for the upcoming period.

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.

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Google Ads Management

Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.

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Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.

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Web Design & Development

GWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Australia

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Client Testimonials

At the end of the day, we take great satisfaction in knowing we’ve done a great job and that we’ve helped another client take their business to the next level. And due to a strong and long-lasting relationship we build with each and every one of our clients, they were more than happy to tell you all about their experience with Green Web Marketing. Take a few moments of your time to go through our client testimonials and see for yourself just how powerful our team is and how much we are prepared to do for you and your business to grow.

Ben Kierath

CEO and Founder of Hoselink & True Protein

There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.

Scott Epp

CEO and Founder of Breakthrough Corporate Training

The talented people at GWM Ranked our website on Page #1 of Google for our main keywords such as ‘Corporate Training’ in only two months.

Ziad

CEO and Founder of Total Appliance Repair Centre

GWM team is outstanding. Within a short period of time, we have 18 keywords on Page #1 of Google which is an outstanding result and good return on investment.

Case studies

Over the years we’ve managed to help a number of small businesses and leading brands thrive. But you don’t have to take our word for it. Below you’ll find several digital marketing case studies that contain the data that clearly shows the results of the strategies we’ve designed for some of our previous (and current) clients. Check them out and see just how great of an impact we can make with deliberate planning and careful execution.

100%

Increase in No. of Google Ads clicks

70%

Organic sessions growth

25%

Cost per conversion reduction

Lavazza Office Coffee

seo & ppc

Lavazza is one of the most recognized coffee names in the world. An Italian brand with over 120 years of tradition, Lavazza has evolved over time and embraced new trends, while staying true to its roots. It is committed to providing quality and delicious coffee and quality coffee machines to the whole of Australia. Lavazza wanted to advertise their office coffee machines with us and we started working on their campaign in February 2019.

205

Keywords on page #1 of Google

60.41%

Organic user growth

67.68%

Organic sessions growth

Display Me

seo

Display Me is one of the most dedicated industry professionals who offer only the most innovative marketing display tools. The point is to stand out and Display Me has a range of products which will help you grab attention at any event. With more than 12 years in the industry, Display Me stocks a comprehensive range of wall frames, window sign systems, floor sign systems, brochure holders, event and exhibitions displays and many more.

Keywords on Page #1

35%

PPC revenue growth

34%

Organic revenue growth

The Blue Pod Coffee Co.

seo & ppc

The Blue Pod Coffee Co. is one of Australia’s largest workplace coffee suppliers. Blue Pod pledges to deliver the finest coffee experience to its customers. Their desire to provide only the finest espresso for everyone led to becoming a wholly-owned subsidiary of Lavazza Australia. Today, they are the only distributor of Lavazza coffee capsules in Australia. Not only do they care about offering premium coffee, but they also supply their customers with state-of-the-art espresso machines along with the full maintenance and service.

Keywords on Page #1

50%

Organic user growth

1500+

Franchise Conversions

Chatime

seo & ppc

Chatime is among the fastest-growing tea franchises in Australia. Their mission is to brew only the best possible iced teas and offer their growing range of products to a wider population. Australians can taste one of many different flavor combinations at 120 ChatimeT-Breweries across the country. Chatime teas will change the way you think about your daily cup of bliss.

40,000 month

Sessions

67% growth

Revenue

183

1st Page Rankings

Bicycles Online

seo

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

40,000 month

Sessions

5.1% average

Conversion Rate

163

1st Page Rankings

True Protein

seo

True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers - their supplements are praised for great taste and the health benefits that come without any side effects.

47% more

Organic Sessions

40% more

Users

100+

1st Page Rankings

Sydney College of English

seo

Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.

72000+ month

Sessions

7.5% average

Conversion Rate

1st Page Rankings

My Muscle Chef

seo

My Muscle Chef is Australia's best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.

1st Page Rankings

274% growth

Organic Sessions

14.4% monthly

PPC Conversion Rate

PROVIDER Plus

seo & ppc

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.

1st Page Keywords

50% increase

Online visibility

160% increase

Organic Traffic

photoboothME

seo

PhotoBoothMe is Sydney’s most creative event solutions company. They deliver premier photography services bound to capture the attention and hearts of clients who are looking for creative entertainment for their special event. Owing to their rich offer, high-quality photographs and captivating prints, they became a leading solution provider for all types of celebrations.

130

Page 1 Rankings

137% increase

Organic Traffic

7.75% monthly

Organic Conversion Rate

Hoselink

seo

Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long-term relationships with each one of them.

FAQ

What is lead generation SEO?

Lead generation SEO is a digital marketing strategy focused on attracting potential customers through search engines and converting them into enquiries or sales. By improving a website’s visibility in Google and other search engines, businesses can reach people who are actively searching for their products or services.
Unlike traditional marketing methods that target a broad audience, SEO focuses on users who already have the intent to buy or enquire. When someone searches for a specific service, appearing in those search results creates an opportunity to generate qualified leads for your business.
A well-optimised website, combined with strong calls to action, landing pages, and helpful content, can turn organic visitors into genuine business enquiries.

How does SEO help generate high-quality leads?

SEO targets keywords and search queries that indicate a strong interest in a particular product or service. When your website ranks for these searches, it attracts users who are already looking for a solution.
For example, someone searching for “commercial cleaning services Sydney” or “best accounting firm near me” is likely close to making a decision. Appearing in these search results can connect your business with customers who are ready to take action.
Because these visitors are already interested in your services, they are more likely to convert into enquiries or sales compared with general website traffic.

What types of businesses benefit most from lead generation SEO?

Lead generation SEO is particularly effective for service-based businesses that rely on enquiries from potential customers.
Industries such as legal services, medical practices, financial consulting, home improvement services, and professional trades often rely heavily on search traffic to attract new clients. When potential customers need these services, they usually start by searching online.
By ranking well in search engines, businesses in these industries can consistently generate new leads without relying solely on paid advertising or outbound marketing.

What strategies are used in lead generation SEO?

Lead generation SEO involves a range of strategies designed to attract the right visitors and encourage them to take action.
These strategies often include keyword research to identify high-intent search terms, on-page optimisation to improve website content, and technical improvements to ensure search engines can crawl and index your site easily. Content marketing and link building are also commonly used to improve rankings and build authority.
In addition, conversion optimisation techniques such as contact forms, landing pages, and clear calls to action help turn website visitors into leads.

Convert Your Visits Into Meaningful Connections

We operate on a month to month basis because we believe in providing the best value and service and letting the work speak for itself.

If we do not meet any of our keyword guarantees we will work for free until we do!

If you find an Australian company that provides a better value in terms of work, content creation and result, we'll match it and beat it by 10%.

You can pause your campaign with us at any time, just send us an email.

You will never have to pay any cancellation/exit fee with us.

Everything we do will be shared directly with you, we refuse to hide anything!

Our dashboard will keep you up to date with the progress of your campaign, and you will not be wondering what is happening.

Get my free quote

What is the Basic Mechanism behind Generating Leads?

If you take a closer look at the strategies that your competitors are implementing in order to develop their business, you are bound to notice lead generation among them. To better understand the importance of leads, let us first explain what they are and how they contribute to your success.

Our SEO Plans provide the best value in the industry

Why is SEO important for Lead Generation?

SEO Process

DISCOVERY

STRATEGY

ON-SITE OPTIMISATION

CONTENT MARKETING

ANALYSIS & REPORTING

Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

Content & backlinks

Suburb pages creation*

Schema markup

Success stories

Ben Kierath

"GWM has a genuine passion for you to succeed"

Ziad

"Within a Short Period of Time We Had 18 Keywords on Page #1"

Scott Epp

"We Achieved Both the #1 and #2 Google Ranking for Our Key Search Term"

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Google Ads Management

Content Creation

Web Design & Development

Client Testimonials

Ben Kierath

Scott Epp

Ziad

Our design portfolio

Case studies

Increase in No. of Google Ads clicks

Organic sessions growth

Cost per conversion reduction

seo & ppc

Keywords on page #1 of Google

Organic user growth

Organic sessions growth

seo

Keywords on Page #1

PPC revenue growth

Organic revenue growth

seo & ppc

Keywords on Page #1

Organic user growth

Franchise Conversions

seo & ppc

Sessions

Revenue

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

Organic Sessions

Users

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

1st Page Rankings

Organic Sessions

PPC Conversion Rate

seo & ppc