Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they have in their cart and how much it costs.
Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.