Building a strong Ecommerce website and a perfect SEO strategy go together hand in hand for one cannot thrive without the other.
So why should you think of both?
Mobile Optimisation Improves Visibility with Mobile Users
Users now access the internet via a variety of platforms, be they desktops, televisions or even mobiles.
According to Statista, mobile internet penetration has risen to 52.7% worldwide and in the US is as high as 75.1%.
Mobile friendly websites are noticed by Google and favored with higher SEO rankings on mobile devices. As a result having an Ecommerce website that is optimised for mobile users is absolutely essential.
Not only is neglecting this avenue bad for SEO but you are missing out on targeting over half of your ideal audience.
Easier to find and navigate
Navigation is a crucial aspect of Ecommerce web design which can serve to benefit or cripple your SEO ranking depending on how you employ it. Visitors come to your page to get information, not to walk a cluttered hedge maze. Maintaining a tidy website is vital when it comes to scoring higher Ecommerce conversions, traffic and yes, SEO.
So what is an untidy website?
Nobody who visits your page will be pleased to navigate a haystack of content, having too many categories and subcategories stand to turn off prospects. Google and other search engines will notice the lack of quality and rank you accordingly.
Keep things simple, focus on nurturing the user experience with quality, not quantity. If it means absconding with a few lesser pages then so be it.
Implementing a strategy to improve website ease of use, (such as breadcrumb navigation) will not inherently boost SEO. But, it will reduce bounce rates.
Ecommerce Website design tips worth considering
Web design gives users the freedom to craft the website of their dreams. Yet when it comes to SEO, users might find unwanted limits to the bounds of their artistic genius. Not all designs are equal in the eyes of SEO.
- Blur background images, by utilising the blur and scale technique, you are reducing the size of the file which will result in faster load times. It also looks very professional.
- Avoid one-page websites, they might be cool and easy to navigate but it also means all the content crammed onto one page. This will slow your site down.
- Utilise the Tile Design. You might remember this based off the Windows 8 interface. It has become incredibly popular, just look at Pinterest.
- Use Material Design. This template is an alternative to the Flat model. Because it is promoted by Google, it might garner favor in SEO.
Make sure you use alt tags
An alt tag is a descriptive line of text used to describe an image uploaded to a website. This function serves to help search engines better understand your page and whether the content you produce deserves a high ranking. Remember that search engines do NOT have human eyes and instead rely on text when it comes to assigning a rank. Alt tags serve to help them in this endeavor.
Forgetting your alt tags/using the default tag makes your website appear messy to the visitors who turn off images. Search engines will be baffled, by how the line of the text relates to your website content.
Take business to the next level
In the past, the life of an entrepreneur was not nearly as accessible as it was now. Now thanks to the internet and its accessibility, the costs of advertising have shrunk meaning starting a business is easier than ever.
But wait, there is more.
A company with a perfectly optimised website combined with a strong SEO strategy will grow and earn faster. An Australian SMB that is digitally engaged is likely to receive a 1.5x increase in boosted revenue.
To achieve a high-quality standard of digital engagement, having an optimised Ecommerce website and SEO approach is an absolute must.
The world is going digital and like it or not, the entrepreneurs of today have to go with the flow. Swimming against the current will get you literally nowhere. Embracing technology is simply the only way to survive but businesses that do, stand to reap incredible benefits that our ancestors could only dream of.