It will clearly define what you stand for, allow you to express your business personality and as a result, enable you to connect with your clients on a deeper level. Everything from the slogan, colour palette, logo and all other elements should contribute to the creation of one, consistent message and image your customers will not only adore, but recognise on all channels.
Regardless of the industry you’re operating in, the competition is fierce. As if it is not difficult enough to get your name out there due to some world-famous brands who have already won over the majority of the market - there are many more who are shouting their brand names as loud as you. Developing a cut-throat brand strategy will help you shout louder.
Green Web Marketing will help you define the basic elements thus ensuring you start this journey fully prepared. We’ll determine:
We take the time to get to know the in’s and out’s of your business. While you surely are the person that best understands what your brand is all about, to truly define all of its aspects and be able to present them to your target market takes a lot of time and energy. Together we’ll clearly define:
What makes Green Web Marketing stand out in the market is the fact that we offer a wide range of digital advertising and branding services. What this means is that we are able to design a well-rounded marketing strategy that will position you to the very top of your industry in the online (and offline) world. Over the years, we’ve gathered a team of professionals known for their extensive knowledge and expertise in their respective fields.
We will create your buyers persona, research your target market, analyse your main competitors and conduct a thorough keyword research analysis, all to ensure we have the information we need to devise a bulletproof branding strategy that will position you high in the market, and in the search results.
Our team of website developers and designers will come up with the best possible look for your site, templates and most importantly - your logo. Due to their years of experience, you can rely on them to advise you on the best colour scheme and elements to incorporate into your brand and capture its essence.
Green Web Marketing employs a team of marketing experts who will take into consideration the mission and vision of your company, along with the qualities you want your customers to associate your brand with and draft the best message that will communicate it all to your target customers.
A brand is perceived as your company’s identity, and an emotional connection people have with your services and products. There are many brand components, including a name, logo, symbols, tone of voice, colours, different graphical elements, and many more. Basically, a company brand is everything that identifies your business as unique and distinct from your competitors.
Branding represents a process during which we help people formulate a set of associations people have about your company. At GWM we offer our clients branding services through which we help them develop a brand strategy that will best define their business and its objectives.
In order for your brand to be effective and appeal to your potential customers, it has to be consistent. Regardless of the size or the type of your business, it is essential to make your brand coherent and unified across all marketing channels. This way you can be sure that your target customers recognise you wherever they encounter your business, be it online, on a billboard, TV or in store.
Extremely! It is a visual representation of your brand that your customers will remember. With this in mind, it is essential that it makes an impactful and lasting impression. It has to be unique and creative, depicting the essence of your business. A recognisable logo is what will make you stand out from the crowd.
We make sure that we get to know you, your company culture and your products and services. Then, our creative design and content team collaborate on possible design solutions, creating initial sketches. We have plenty of experience in helping brands come up with unique logo solutions, and we know just how to pick the right elements to depict what you are all about.
Not a problem! If you have any ideas on what might work best for your company, feel free to express them. We believe that no one understands your business better than you, which makes your feedback highly valuable. Before delivering final design solutions, we come to you with sketches so that you can make comments. Then we get back to the workroom to modify the initial solution so that it suits your wishes.
A tagline is a short string of words built as another brand element used to help customers associate to your brand. They are somewhat of a short mission statement, and we employ our best content marketers to help you come up with the one that will provide a brief explanation of what your business is about.
Depends. Even some of the most recognisable industry names decide to update their brand image every 7 to 10 years, despite the success. On the other hand, smaller players consider rebranding or updating existing brand when they notice the present image doesn’t perform as well as expected. Get in touch with us and we’ll see just how you can update your branding strategy to deliver unmatched results.